Beyond Insights: The Role of Art + Heart in a Data-Driven Landscape
Hosted by Group Nine + Brandshop
Hear from Group Nine's internal creative agency, Brandshop, on how they marry data and art to create Cannes Lions award-winning campaigns for advertising clients. Attendees will get an inside look at the company's proprietary AI wizard, "GIA" (Group Nine Insights Analyst), who comes through our massive database to "watch" 115K video views per minute and analyze videos. GIA outputs recommendations on how best to make videos based on target topics, audiences or platforms. Attendees will work with both creative strategists and insights strategists to find the perfect balance of heart and science.