The Art + Science Behind Creating Content For A Global Audience
Hosted by Holler
As online communication becomes further abbreviated through visuals, emojis, stickers, and GIFs have worked their way into the fabric of our digital language. But language is not universal. The kind of content used to express love in Japan differs greatly from the preferred content in the U.K. or Indonesia.
So, how do we create content that’s relevant and enjoyable to any demographic? In this session Travis Montaque, CEO of Holler, the company combining technology and original sticker art to make conversations more expressive, will discuss how communication – specifically digital messaging – differs from culture to culture. He’ll be joined by Holler’s in-house team of rockstar animators, who will lead an interactive session on the creative process behind their animations. Ultimately, they’ll share how diverse content can be universally relatable through a focus on emotions — and why this nuance is essential for the future of online messaging and communication.