Cities are undergoing a digital renaissance, upgrading old infrastructure and static surfaces with interactive digital displays. The connected urban landscape demands a new, content-first approach to build meaningful relationships with people. In this session, attendees will tour Intersection, the leading technology and media company, headquartered at Hudson Yards, to hear from guest speakers Mike Crooks, Senior Director, Global Brand Marketing and Strategy at Stuart Weitzman on what it means to program a city.  Following, they'll run a workshop on defining a new kind of urban content strategy for their organization.