Date & Time
Wednesday, November 6, 2019, 2:00 PM - 3:30 PM
Session
Partnering for Activism With a Heritage Brand
Hosted by The Body Shop

The Body Shop puts mission first, and did it long before it was “cool” to do so. Today, The Body Shop is continuing its efforts to empower women by aligning with partners that are true to the brand (e.g., Plastics for Change, National Parks Conservation Association, Plan International, etc.). GM Andrea Blieden will speak on behalf of Anita Roddick (founder) about the brand’s heritage to empower women while giving attendees an overview on the importance of establishing key brand partners.