Featuring ANDREW ZIMMERMAN, President, Frog

Integral to our daily experience–from products we use, to how we communicate to how we view brands–design and innovation are deeply intertwined. For the past 50 years, frog design has been at the forefront of both. From the Apple Macintosh, the Sony Walkman, and SAP’s enterprise software, Frog has developed the design language to transform businesses and shape consumer habits. In this talk, Andrew Zimmerman, president of Frog, will challenge mass marketing of design as a form of corporate entertainment, question recent trends, and offer how to maintain your relevance to develop in the future.