In a world of content overload, it takes a company with immense knowledge of the consumer and creativity to break through the noise. In this session, attendees will interact with the creative leads of media and entertainment company Mass Appeal about how they have garnered a reputation as a powerhouse in cultural content across all mediums. The group will take a tour of their creative space, hear from the CEO and chief creative officer on the company’s process, and participate in breakout sessions that allow them to experience the excitement and anticipation the company evokes from their partners and collaborators.