Innovation is the backbone of any successful company, but making the jump from big ideas to business impact can be a complex path. Where do you start? How do you fund it? How do you make it real? Smart Design successfully helped Gatorade make the biggest innovation leap in their history—enabling the 50-year-old company to evolve from sports drinks to sports monitoring with the Gx Ecosystem. In this session, Smart Design and Gatorade will share the story of Gx, including demonstrations of their recent product launch, the Gx Sweat Patch. In smaller breakout sessions, you’ll learn how you can successfully redefine the ROI on innovation while mitigating risk and overcoming tech hurdles.