These days, every brand is a media brand, and “data-driven” is another buzzword du jour. But as more companies become content creators, what role should data play in creative ideation? How can data better inform creative content development, as opposed to measure and react to content effectiveness? What topics do your customers actually want to hear about, and what can the data tell us about where, when, and how to reach them? Not all content is created equal, and this Fast Track will help you uncover what content, for your audience, reigns supreme. We’ll lift the hood of Bloomberg’s proprietary AI-driven audience and content platform, AiQ, to offer insight into the ways Bloomberg Media is democratizing data to develop smarter creative. During this session, attendees will take part in an interactive walk-through of AIQ alongside Bloomberg Media's data scientists and creative specialists. Attendees will be invited to stay for a post-session happy hour in the Bloomberg Media Experience Lab.