Building an Ethos of Sustainability into Your Brand
Hosted by Global Citizen + Citi + Havas Media
Sustainability isn’t just another fad, it’s an imperative course of action that must be taken to provide a safe, healthy environment for the next generation. Solutions take time, and action starts with everyone. With the right plan of attack, your brand can save the world. In this session, Global Citizen’s Global Policy and Advocacy Manager, Madge Thomas, Havas Media's Managing Director, Global Strategy, Thomas Minc, and Citi's Senior Vice President, Brand Strategy & Advertising, Colleen Crawford, will highlight how they’ve built meaningfulness into their brand ethos, engaging their audiences to take action and become a community of one through collective social consciousness. Today’s cultural climate has brought about a hyper-aware consumer who values genuine partnerships and social responsibility. To reflect our world’s constantly moving sensibilities, brands must tap into the sliding scale of social media, align with the right influencers, and collaborate with consumers in a meaningful way.