Nordstrom in New York: Tailored Experiences for Local Shoppers
Hosted by Nordstrom
Unparalleled customer service and curated shopping experiences have differentiated Nordstrom among retailers for over a century. During this session, attendees will participate in an interactive guided tour to experience the cutting-edge features that the newly-opened Nordstrom NYC store has to offer. Located at the base of the Central Park Tower, the brand’s NYC Flagship is a seven-story building with an all-glass façade that brings in natural light and connects the shopping experience to the city. The flexible floor plan creates a sense of discovery in customers while allowing the company to evolve its curation to respond the customer preferences. Attendees will also learn about the digital touchpoints that integrate the in-store and online shopping experiences, as well as have the opportunity to hear from leaders and store employees about how the services and experiences have been tailored to meet the needs of the New York customer and serve not just a store but an entire market.