Date & Time
Monday, November 4, 2019, 11:30 AM - 1:00 PM
Session
Lunch and Learn: Inside the Making of a D-to-C Unicorn
Hosted by Work & CoDirect-to-consumer brands have upended commerce, but long-term success is turning out to be less about brand — as many have invested heavily in social media and local advertising to build awareness — and more about making the category's best digital experience.
With technology and design firm Work & Co, Hippo early on invested in making a digital product that's exceptionally fast and easy to use. The result? The insuretech brand hit unicorn status just 24 months after going to market.
This session is essentially a crash-course in creating a direct-to-consumer brand. It's ideal for entrepreneurs, VC Firms, direct-to-consumer brands, digital designers and product leaders of both new and established brands.
Over a private lunch at the Standard Hotel in the Meatpacking District, attendees will hear firsthand from Hippo's Chief Product Officer, Aviad Pinkovezky and Work & Co Co-Founder Mohan Ramaswamy about their learnings and walk away with a guide for building a digital brand from scratch.
Hot topics will include:
-How to spot opportunities - what are the industries that need to be disrupted?
-What's next in D-to-C? What are the hot new categories?
-What were some of the secrets to Hippo's ability to scale successfully and rapidly?
-How to build an internal team, and when to partner with outside experts
-The value of UX and design for D-to-C brands
-Raising VC funds
-When to invest in marketing
Speakers