Date & Time
Tuesday, November 5, 2019, 10:00 AM - 10:40 AM
Inside the Mind of Gen Z
Featuring ALLISON BALL SWOPE, Head of Product, VSCO; RACHEL FERDINANDO, Senior Vice President and Chief Marketing Officer for Frito-Lay North America; CHRISTINE WHITE, Director of Social and Content Strategy, Ulta Beauty
Gen Z is nothing like millennials—they don’t like influencers, they don’t like logos. And they keep their Instagrams private. How should companies and marketers approach this new generation?