Designing a Successful Sequel: Conversations with Top Creators (Lunch Included)
Presented by Lenovo
Featuring BRIAN LEONARD, Lenovo, and BILL JOHNSON, HOK Architects
Improving upon an original is quite the challenge whether it’s a movie, a car, a shoe, or a phone. It requires a balance of paying homage to the original while finding creative ways to improve and push the design forward. In this insightful panel, we’ll talk to innovative designers who have successfully taken on the challenge of creating a new version of an iconic brand or item.