Presented by the All New Lincoln Aviator
Featuring DARCY DINUCCI, VP User Experience, Ammunition, LAUREN CASCIO, Design Director, Microsoft Hololens, and MICHAEL SPRAGUE, Director of Marketing, Sales and Service, The Lincoln Motor Company

Creating an iconic product requires a company tap into their creativity and empathy with equal energy. Everything from serenely soundproof car cabins to smart coffee mugs to virtual reality headsets can trace their success back to understanding and solving a human problem. In this compelling conversation about putting humans at the center of the process, FastCo. Works and Lincoln will bring together some of the top minds in marketing, design and innovation to discuss how they keep empathy at the fore and make sure that philosophy stays ingrained company-wide.