SCHEDULE

Scroll down for a preview of the sessions at #FCFestival. More added weekly!

Session Description Session Type Time
Monday, October 5, 2020

Build Relationships That'll Change Your Business and Your Life
Led by SUSAN MCPHERSON, Founder and CEO, McPherson Strategies

Networking as we know it is over; we live in a world today where it’s the deep connections built on values and compassion that drive sustainable success.

Susan McPherson will share practical tips that can help you understand the importance of making deep and meaningful connections and how to do it right, even during this pandemic

 

Mentoring9:30 AM - 9:45 AM (EDT)

Build Relationships That'll Change Your Business and Your Life
Led by SUSAN MCPHERSON, Founder and CEO, McPherson Strategies

Networking as we know it is over; we live in a world today where it’s the deep connections built on values and compassion that drive sustainable success.

Susan McPherson will share practical tips that can help you understand the importance of making deep and meaningful connections and how to do it right, even during this pandemic

 

Mentoring10:00 AM - 10:15 AM (EDT)

When to Embark on Creating a Design System
Led by CAROLA CASSARO, Director of Product Management, Work & Co.

The most successful companies today are more than a brand, or retailer, or service. They are digital product organizations, able to build, scale, and launch a variety of new products to meet customer needs on an ongoing basis. As an iconic global retailer IKEA establishes itself into a home furnishing leader in the digital space, it is learning what it takes to build a healthy and efficient product organization. 

In this session, find out how IKEA pivoted its tools and processes to optimize for innovation: by supporting real-time collaboration, maximizing visibility into ongoing work, and making it easier for teams to deliver e-commerce experiences at scale. We’ll discuss topics such as how to spot the signs of an organization in need of a design system, as well as what to focus on to set yourself up for a successful first launch.

Mentoring10:00 AM - 10:15 AM (EDT)

Lead with Your Mission
Led by SHAWN BUCKLEY, Founder, JustFoodForDogs

For a mission-led brand, the mission must always take priority, even over profits. JustFoodForDogs founder Shawn Buckley revolutionized the pet food industry by putting those the company serves – the dogs – first.

Nowhere is this more clear than with his new book Big Kibble, where he is donating all of the author profits to rescue. Tackle tough decisions by leading with the mission, even if it does not seem like the best financial decision on the surface, and reap the benefits for the long run.

Mentoring10:15 AM - 10:30 AM (EDT)

Make Space for Your Next Generation of Leaders
Led by JULIE ANDREWS, Executive production director, US, R/GA

In an effort to create pathways for the next generation of leaders and to foster a more human industry, Julie Andrews, Executive production director at R/GA is available for open-forum discussions.

She hopes to not only aid growing professionals but to have an information exchange with a diverse body of rising talent.

 

Mentoring10:30 AM - 10:45 AM (EDT)

Lead—and Grow—with Your Values
Led by LISA GRALNEK , Founder and Principal, LVG & Co. 

Amid the progress, disruption, uncertainty, and opportunity, we’re waking up to the responsibility each of us has to do better for the world we share. Are you a business facing an important inflection point—whether chosen or forced upon you? Are you wondering how you can drive growth, while also connecting your business operations to the values core to who you are and what you believe?

Lisa can help you uncover what matters most, so you can make better decisions and seize new opportunities for growth and transformation today and tomorrow.

 

Mentoring11:00 AM - 11:15 AM (EDT)

Reset Your Perspectives to Innovate in Turbulent Times
Led by CHRIS KONYA, Managing director and principal, Sylvain Labs

In a time of unprecedented change, we’re looking out at a highly uncertain future. How do we innovate to offer consumers products, services, and experiences that move their lives forward and help them through moments of turmoil? How will we innovate for relevancy in this shifting time? And how do we act as leaders for those managing through the change?

In this session (and private follow-up session), Chris Konya, principal and managing director at Sylvain Labs, will work with you to set new perspectives for innovation, think through how to move a team forward, and figure out the role and actions of an innovation leader in tumultuous times.

 

Mentoring11:00 AM - 11:15 AM (EDT)

Close the Creativity Gap and Empower Your Employees
Led by MATT COOPER, CEO, Skillshare

During recessions and economic downturns, companies statistically perform better when they invest in skills that allow room for ideas and innovation. Yet there are few resources through which employees can actually hone creativity, as most online platforms emphasize hard skills.

Join Matt to learn how he is answering this call by closing the “creativity gap” and empowering Skillshare’s 12+ million users to hone new skills while the world spends much of its time online.

 

Matt Cooper, CEO of online learning platform Skillshare, is dedicated to connecting life-long learners everywhere and building a more creative and prosperous world. Before joining Skillshare, Matt was the CEO of Visually, an online marketplace for creative work that was acquired by ScribbleLive in January 2016. Prior to Visually, he was the VP of operations, enterprise and international for oDesk (now Upwork), the world's largest marketplace for online work.

Mentoring11:00 AM - 11:15 AM (EDT)

Lead—and Grow—with Your Values
Led by LISA GRALNEK , Founder and Principal, LVG & Co.

Amid the progress, disruption, uncertainty, and opportunity, we’re waking up to the responsibility each of us has to do better for the world we share. Are you a business facing an important inflection point—whether chosen or forced upon you? Are you wondering how you can drive growth, while also connecting your business operations to the values core to who you are and what you believe?
 

Lisa can help you uncover what matters most, so you can make better decisions and seize new opportunities for growth and transformation today and tomorrow.

 

Mentoring11:30 AM - 11:45 AM (EDT)

Set Your Course to Change The Traditionally Male-Dominated World
Led by KELLY BAYETT, Founder, Barking Owl

Kelly Bayett founded music and sound company Barking Owl in 2009 to focus on inclusivity, female empowerment and artful human-centered storytelling and currently works with clients like Google, Adidas, Audi and P&G. As a female founder and entrepreneur in a traditionally male-dominated industry, Kelly is dedicated to opening doors for women, LGBTQ+ and BIPOC people wherever she can.
 

In this session, Kelly will discuss her path to starting and growing Barking Owl, providing tips and advice for women rising in their careers, budding entrepreneurs looking for direction and inspiration to forge ahead on their own, people looking to break into new industries or just get advice on how to speak up in meetings, and more.

Mentoring11:45 AM - 12:00 PM (EDT)

Level Up Your Greatness
Led by TEVIS TROWER, Founder and CEO, Balance Integration

In this get-to-the-point session, you’ll explore exactly the questions necessary for you to take your impact to the next level for the benefit of your organization.

 

Mentoring12:00 PM - 12:15 PM (EDT)

Technology and Mental Wellness in the Workplace
Led by SABRINA KIEFFER, Chief Operating Officer, Skillshare

We live in a strange time where technology and mental health are butting heads in the workplace. 

Join Sabrina Kieffer, COO of Skillshare to learn how to reconcile the two and empower employees to stay productive and fulfilled.

 

Sabrina Kieffer is an operations executive with an unrelenting passion for empowering teams to do their best work and holds more than 15 years of experience in scaling startups. Currently, she serves as the Chief Operating Officer at Skillshare, an online learning community for creatives. Since 2017, Sabrina has overseen Skillshare’s Content, Partnerships, Supply, Customer Support, and People Operations Teams. Prior to joining Skillshare, Sabrina helped Vimeo scale from 50 to 200 employees and increase revenue by more than 50% as a member of the senior leadership team. 

Mentoring12:00 PM - 12:15 PM (EDT)

Scaling a Company and Fundraising During a Pandemic 
Led by MATT COOPER, CEO, Skillshare

With years of experience scaling companies, Matt Cooper, CEO of Skillshare can be a guiding voice for young entrepreneurs looking to grow their business. Matt knows how to build platforms for niche audiences from the ground up, and recently led Skillshare through a $66 million Series D round.

Join Matt to learn how to navigate fundraising during the global pandemic.

 

Matt Cooper, CEO of online learning platform Skillshare, is dedicated to connecting life-long learners everywhere and building a more creative and prosperous world. Before joining Skillshare, Matt was the CEO of Visually, an online marketplace for creative work that was acquired by ScribbleLive in January 2016. Prior to Visually, he was the VP of operations, enterprise and international for oDesk (now Upwork), the world's largest marketplace for online work.

Mentoring12:00 PM - 12:15 PM (EDT)

Prioritizing Design in Business Development
Led by BEN WHITE, VP, Growth and Managing Director, fuseproject

As designers, the creative work we produce is at the heart of everything we do. When it comes to business development however, connecting with prospective clients is also about making a business case out of design.
 

In this session, fuseproject leadership will help you learn how to strike that critical balance between showcasing your talent and bringing value to your business development targets through your services.

Mentoring12:00 PM - 12:15 PM (EDT)

Set Your Course to Change The Traditionally Male-Dominated World
Led by KELLY BAYETT, Founder, Barking Owl 

Kelly Bayett founded music and sound company Barking Owl in 2009 to focus on inclusivity, female empowerment and artful human-centered storytelling and currently works with clients like Google, Adidas, Audi and P&G. As a female founder and entrepreneur in a traditionally male-dominated industry, Kelly is dedicated to opening doors for women, LGBTQ+ and BIPOC people wherever she can.
 

In this session, Kelly will discuss her path to starting and growing Barking Owl, providing tips and advice for women rising in their careers, budding entrepreneurs looking for direction and inspiration to forge ahead on their own, people looking to break into new industries or just get advice on how to speak up in meetings, and more.

Mentoring12:30 PM - 12:45 PM (EDT)

Prioritizing Design in Business Development
Led by BEN WHITE, VP, Growth and Managing Director, fuseproject

As designers, the creative work we produce is at the heart of everything we do. When it comes to business development however, connecting with prospective clients is also about making a business case out of design.

In this session, fuseproject leadership will help you learn how to strike that critical balance between showcasing your talent and bringing value to your business development targets through your services.

Mentoring12:30 PM - 12:45 PM (EDT)

Level Up Your Greatness
Led by TEVIS TROWER, Founder and CEO, Balance Integration

In this get-to-the-point session, you’ll explore exactly the questions necessary for you to take your impact to the next level for the benefit of your organization.

 

Mentoring12:30 PM - 12:45 PM (EDT)

Win Your Company's Make-or-Break Moment
Led by SHAWN BUCKLEY, Founder, JustFoodForDogs

It’s easy to tout the company’s core values when all is well, but the true test of a brand comes when you are faced with a crisis. At some point, every company will have a make-or-break moment, and how your brand responds has a direct effect on how you emerge from the challenge.

Shawn Buckley revolutionized the pet food industry, founding a mission-led brand built on transparency. When the company was dealt a blow by a trusted supplier, their response earned them a legion of customers for life.

Mentoring1:00 PM - 1:15 PM (EDT)

Minimize Remote Burnout and Building Communities
Led by SABRINA KIEFFER, Chief Operating Officer, Skillshare

Remote burnout is a very real issue that’s not going away anytime soon.

Sabrina can prescribe hands-on operations techniques that boost mental wellness, give all employees an equal voice, improve D&I initiatives and awareness, and foster a sense of community beyond the day-to-day work experience.

 

Sabrina Kieffer is an operations executive with an unrelenting passion for empowering teams to do their best work and holds more than 15 years of experience in scaling startups. Currently, she serves as the Chief Operating Officer at Skillshare, an online learning community for creatives. Since 2017, Sabrina has overseen Skillshare’s Content, Partnerships, Supply, Customer Support, and People Operations Teams. Prior to joining Skillshare, Sabrina helped Vimeo scale from 50 to 200 employees and increase revenue by more than 50% as a member of the senior leadership team. 

Mentoring1:00 PM - 1:15 PM (EDT)

The Future of the Office: From Workplace to Workforce
Led by DAVID GALULLO, CEO, Rapt Studio

When thinking about the future of the office, companies must think not just in terms of space but in terms of people.

In these sessions together, we’ll explore what it means to shift focus from workplace to workforce, and why we believe that your company’s success will hinge on your ability to know how to support your most valuable asset—your people.

Those who are likely to find this conversation most engaging are those leading companies in roles such as CEO, CPO, CMO, and CXO.

Mentoring1:00 PM - 1:15 PM (EDT)

Transcend Your Company's Silos to Fuel Innovation
Led by MARK MICHELI, VP, Experience Innovation and Product Strategy, Kelton

Past all the buzzwords and beyond all the internal politics, innovation is best when it's simplified to what matters: making something better for someone. In this one-on-one conversation, we explore emboldening “silo agnostics” in your organization and how to bring marketing, design, sales, and product teams together around serving users and creating experiences that matter.

Get tips on how to unite the tribes in your organization around the real needs of your users from Mark Micheli, VP of Experience Innovation and Product Strategy at Kelton.

 

Mentoring1:15 PM - 1:30 PM (EDT)

Guiding the Consumer Journey From Awareness to Acquisition in These Uncertain Times 
Led by ALISSA STAKGOLD, President, Strategy and Creative Services, Quigley-Simpson

The global pandemic and economic fallout have meant shifts in just about everything we do. One of the behaviors that has been most affected is consumer purchasing habits. For brands, and for companies that help guide brands, this means maximizing every dollar on the consumer journey from awareness to acquisition.

Join Co-president of Quigley-Simpson, Alissa Stakgold to learn how best to combine big creative ideas with performance marketing principles and connect with consumers today.

 

Mentoring1:15 PM - 1:30 PM (EDT)

The Future of the Office: From Workplace to Workforce
Led by DAVID GALULLO, CEO, Rapt Studio

When thinking about the future of the office, companies must think not just in terms of space but in terms of people.

In these sessions together, we’ll explore what it means to shift focus from workplace to workforce, and why we believe that your company’s success will hinge on your ability to know how to support your most valuable asset—your people.

Those who are likely to find this conversation most engaging are those leading companies in roles such as CEO, CPO, CMO, and CXO.

Mentoring1:30 PM - 1:45 PM (EDT)

Rethink How You Hire
Led by KELLEY MITCHELL PRICE, VP, Experience Design, T3

Diversity is often narrowly defined in terms of gender, race, or orientation. Yet what we're really after—the real diversity—is a mix of people who think differently, who bring different context to our culture. This doesn't happen by accident.

 

Explore the ideas of "culture add" instead of "culture fit" in this one-on-one session with Kelley Mitchell Price, general manager of experience design at T3.

Mentoring1:30 PM - 1:45 PM (EDT)

Make Space for Your Next Generation of Leaders
Led by JAI TEDESCHI, Executive Production Director, R/GA 

In an effort to create pathways for the next generation of leaders and to foster a more human industry, Jai Tedeschi – Executive Production and Operations Director is available for open-forum discussions.

She hopes to not only aid growing professionals but to have an information exchange with a diverse body of rising talent.

 

Mentoring1:30 PM - 1:45 PM (EDT)

Maximize Your Employees' Wellbeing
Led by BRYNN MANNINO, Senior Culture Catalyst, Balance Integration

Are you an HR manager or people leader who is looking to build or expand an employee well-being brand/program? Not sure where to start or what pitfalls to be aware of? Or perhaps you just haven’t been able to achieve meaningful engagement?

We will use this session to identify a tangible next step in developing your employee well-being brand, whether you’re starting from scratch, looking to scale and expand, or are simply looking to troubleshoot.

 

Mentoring1:30 PM - 1:45 PM (EDT)

Stoke Your Team's Imagination to Foster Their Shared Mission 
Led by ELIZABETH REAL, President, Strativity 

As leaders and managers, some of our old tricks (the Bagel Breakfast? Team happy hours? Leadership off-sites?) to build camaraderie and belief just aren’t available to us in the same ways, and our very best talent is rethinking their own sense of purpose and mission with the world upside down.

We’ll talk about stoking the intrinsic drivers in your team—curiosity, imagination, ownership, and belief—that can create connection and shared mission.

 

Mentoring2:00 PM - 2:15 PM (EDT)

Master Your Story
Led by SARA GRIFFIN, Senior Associate Director, Camron

A good communications program will operate in alignment with overarching business goals; it is something that your whole team will align around, and it helps everyone to better tell your story to potential clients, partners, and collaborators. It is important to have strong and compelling language out of the gate -- if you don’t define your narrative, someone else will define it for you, and incorrectly.

Camron can give insight into how key messaging develops, and how to define your narrative to best shape the past, present, and future of your work.

Mentoring2:00 PM - 2:15 PM (EDT)

Building Learning Organizations
Led by CAMILO LA CRUZ, Chief Strategy Officer, sparks & honey

In the year 2020 learning how to navigate change is no longer a niche function but rather the remit of the entire organization. Building a learning organization is now business-critical and will likely remain so for the foreseeable future, impacting models of working, data infrastructure, and how organizations collaborate with different knowledge networks. 
 
In this session, Camilo will offer insights and best practices on how to future-proof your business by adopting a “learning model” - how to use data, tech, and human foresight to navigate change and side-step disruption in real-time.

Mentoring2:00 PM - 2:15 PM (EDT)

Guiding the Consumer Journey From Awareness to Acquisition in These Uncertain Times 
Led by ALISSA STAKGOLD, President, Strategy and Creative Services, Quigley-Simpson

The global pandemic and economic fallout have meant shifts in just about everything we do. One of the behaviors that has been most affected is consumer purchasing habits. For brands, and for companies that help guide brands, this means maximizing every dollar on the consumer journey from awareness to acquisition.

Join Co-president of Quigley-Simpson, Alissa Stakgold to learn how best to combine big creative ideas with performance marketing principles and connect with consumers today.

 

Mentoring2:00 PM - 2:15 PM (EDT)

Master Your Story
Led by SARA GRIFFIN, Senior Associate Director, Camron

A good communications program will operate in alignment with overarching business goals; it is something that your whole team will align around, and it helps everyone to better tell your story to potential clients, partners, and collaborators. It is important to have strong and compelling language out of the gate -- if you don’t define your narrative, someone else will define it for you, and incorrectly.

Camron can give insight into how key messaging develops, and how to define your narrative to best shape the past, present, and future of your work.

Mentoring2:15 PM - 2:30 PM (EDT)

Future-Proof Your Startup 
Led by ANDREW DAWSON, Chief Strategy Officer, Barbarian

Between changing consumer behaviors, the acceleration of digital adoption and the recent economic downturn, it’s been tough for businesses across virtually every industry and every size. But we know it’s been especially difficult for newly found companies and startups who are attempting to scale and raise funding.

A startup founder himself and a marketing CSO, Andrew knows firsthand how crucial a strong brand strategy is for high growth companies, especially in today’s world. Join Andrew to learn how to grow and future-proof your startup through a brand-first approach.

 

Mentoring2:15 PM - 2:30 PM (EDT)

Maximize Your Employees' Wellbeing
Led by BRYNN MANNINO, Senior Culture Catalyst, Balance Integration

Are you an HR manager or people leader who is looking to build or expand an employee well-being brand/program? Not sure where to start or what pitfalls to be aware of? Or perhaps you just haven’t been able to achieve meaningful engagement?

We will use this session to identify a tangible next step in developing your employee well-being brand, whether you’re starting from scratch, looking to scale and expand, or are simply looking to troubleshoot.

 

Mentoring2:15 PM - 2:30 PM (EDT)

Set Yourself Up for Success—Now
Led by MARJORIE SPITZ-RENTO, Partner, Balance

In this brief session, we will zero in on what you can do right now to be a stronger leader and set your business up for success.

 

Mentoring2:30 PM - 2:45 PM (EDT)

Embrace Your Internal Irrational Visionary
Led by Ben Gaddis, CEO and President, T3

What would make your business drop to zero revenue tomorrow? For many companies and industries, 2020 has been a crash course in answering that question. Ben Gaddis' solution is a Zero Revenue Plan. This is the moment to contemplate the completely irrational and previously unimaginable, so you can brace yourself with greater confidence when the next “never gonna happen” catastrophe strikes. You can’t control the external factors, but you can control how you prepare for these suddenly not-so-far-fetched catastrophic scenarios.  

Join T3 CEO Ben Gaddis in a one-on-one session to learn how to become an irrational visionary and strategize the Zero Revenue Plan that’s right for you — and which may just save your business.

 

Mentoring2:30 PM - 2:45 PM (EDT)

Master Your Story
Led by SARA GRIFFIN, Senior Associate Director, Camron

A good communications program will operate in alignment with overarching business goals; it is something that your whole team will align around, and it helps everyone to better tell your story to potential clients, partners, and collaborators. It is important to have strong and compelling language out of the gate -- if you don’t define your narrative, someone else will define it for you, and incorrectly.

Camron can give insight into how key messaging develops, and how to define your narrative to best shape the past, present, and future of your work.

Mentoring2:30 PM - 2:45 PM (EDT)

Tap Into Your Courageous Spirit in a Time of Unprecedented Change 
Led by RESH SIDHU, Executive Creative Director, Barbarian

For many, finding that creative spark today is more difficult than ever before. With the backdrop of a global pandemic, racial injustice, and the isolation of quarantine, how does one get themselves and their teams motivated to find the next breakthrough idea?

As a TED speaker, VR visionary, and creative powerhouse, Resh will use this session to share her insights into motivating teams, challenging the norm, and embracing courageous innovation in a time of unprecedented change.

 

Mentoring2:30 PM - 2:45 PM (EDT)

Stoke Your Team's Imagination to Foster Their Shared Mission 
Led by ELIZABETH REAL, President, Strativity

As leaders and managers, some of our old tricks (the Bagel Breakfast? Team happy hours? Leadership off-sites?) to build camaraderie and belief just aren’t available to us in the same ways, and our very best talent is rethinking their own sense of purpose and mission with the world upside down.

We’ll talk about stoking the intrinsic drivers in your team—curiosity, imagination, ownership, and belief—that can create connection and shared mission.

 

Mentoring2:45 PM - 3:00 PM (EDT)

Master Your Story
Led by SARA GRIFFIN, Senior Associate Director, Camron

A good communications program will operate in alignment with overarching business goals; it is something that your whole team will align around, and it helps everyone to better tell your story to potential clients, partners, and collaborators. It is important to have strong and compelling language out of the gate -- if you don’t define your narrative, someone else will define it for you, and incorrectly.

Camron can give insight into how key messaging develops, and how to define your narrative to best shape the past, present, and future of your work.

Mentoring2:45 PM - 3:00 PM (EDT)

Cultivate Inclusive Workplace Environments that Drive Success
Led by SOFIA HERNANDEZ, Head of U.S. Business Marketing, TikTok 

In corporate environments, people are praised for their recent promotion, successful project, or hitting that impressive sales goal, but we are more than just titles and numbers. And when people are empowered to bring those unique qualities and traits to the forefront, we are our best selves. Imagine how much more successful we could all be if we weren't hiding part of what makes us, us.

Join Sofia Hernandez, TikTok’s Head of US Business Marketing in a one-on-one session to discuss how leaders can cultivate inclusive workplace environments that embrace every dimension of their team and encourage employees to bring their authentic, “wholeselves” to the office each day.

 

Mentoring3:00 PM - 3:15 PM (EDT)

Create Impactful Experiences Your Customers Will Love
Led by LAMAR HINES, Chief Technology Officer, Barbarian

The changes in consumer behavior due to the events of the past six months have been seismic. As a result, many brands are rapidly accelerating their digital transformation journey. Today, it has never been more critical to have a keen understanding of data, personalization, and commerce. As a former architect of Nike.com, few people understand this better than Lamar Hines.

In this session, Hines will share how brands can use existing and new technologies with razor precision to create more efficient and impactful experiences for their customers.

 

Mentoring3:00 PM - 3:15 PM (EDT)

Set Yourself Up for Success—Now
Led by MARJORIE SPITZ-RENTO, Partner, Balance

In this brief session, we will zero in on what you can do right now to be a stronger leader and set your business up for success.

 

Mentoring3:00 PM - 3:15 PM (EDT)

Put Sustainability Into Every Aspect of Your Product Design
Led by QIN LI, VP of design, fuseproject

Success in achieving sustainability exists not only at the product level, but throughout the entire design ecosystem and process.

Join this session to hear how Qin Li, VP of design at fuseproject believes that addressing this global issue starts with building the right partnerships, sharing best practices, and understanding materiality.

Mentoring3:00 PM - 3:15 PM (EDT)

Adapt Your Company Culture for WFH Chaos
Led by SANDRA DUFF, SVP, Strategy Activation and Operations, Jackman

2020 has turned out to be a year like no other. The pandemic has changed the way we live and for many, this has meant shifting to working from home. Working parents must juggle virtual school and childcare with never-ending Zoom calls and full-time workloads. Change is happening at an extremely rapid pace and we are not seeing each other face to face, so what does this mean for how you guide your company's culture right now?

Jackman is a firm built on reinvention, and under Sandra's leadership, has been able to apply its principles to its own company culture. Sandra can share how to adapt and grow your company culture, let your employees know you support them, and foster creativity and innovation during these turbulent times.

Mentoring3:15 PM - 3:30 PM (EDT)

Spark your creativity in the age of COVID  
Led by PETER BITTENBENDER, CEO, Mass Appeal

2020 has been a reset on all levels and an unprecedented moment for businesses and leaders. Peter Bittenbender, CEO of Mass Appeal, will explain how he and his team have pivoted and pushed to stay on the cutting edge of creativity, content, and music. With limited resources and a renewed focus, Mass Appeal has been able to scale partnerships and produce culturally impactful work like few companies its size during the most challenging of times.

 

Mentoring3:30 PM - 3:45 PM (EDT)

Scale Your Business in Turbulent Times
Led by JEAN FREEMAN, Principal and CEO, Zambezi

Entrepreneurship has its unique set of challenges and ups and downs, which have been amplified by the turbulence of 2020. What are the most productive ways to navigate it all? From using this time to refocus, to uncovering opportunities and dealing with the issues of this new working world.

As the CEO of the country’s largest female-owned and -run advertising agency, Jean understands what needs to be done. Whether you are considering launching a new business or trying to overcome significant obstacles, she can share how to find focus, success, and fulfillment right now.

Mentoring3:30 PM - 3:45 PM (EDT)

Put Sustainability Into Every Aspect of Your Product Design
Led by QIN LI, VP of design, fuseproject

Success in achieving sustainability exists not only at the product level, but throughout the entire design ecosystem and process.

Join this session to hear how Qin Li, VP of design at fuseproject believes that addressing this global issue starts with building the right partnerships, sharing best practices, and understanding materiality.

Mentoring3:30 PM - 3:45 PM (EDT)

Understanding the Experiences of Underrepresented Employees to Drive Change
Led by AUBREY BLANCHE, Director, Equitable Design and Impact, Culture Amp

Join Aubrey Blanche, Director of Equitable Design & Impact at Culture Amp, to get targeted coaching and advice on how to more deeply understand the experience of underrepresented employees at your company. A globally-sought-after expert in equitable design and diversity & inclusion, she has experience building impactful, evolutionary programs and approaches across the global tech and venture capital industries.

She'll help you to understand when to survey (including best practices and key trends to look for in your data), and when you should rely on more quantitative methods to gather insights. From there, she'll be able to provide you feedback and inspiration on how to take action to build culture and a talent approach that creates a workplace where all of your employees can thrive.

 

Mentoring3:30 PM - 3:45 PM (EDT)

Put Sustainability Into Every Aspect of Your Product Design
Led by QIN LI, VP of design, fuseproject

Success in achieving sustainability exists not only at the product level, but throughout the entire design ecosystem and process.

Join this session to hear how Qin Li, VP of design at fuseproject believes that addressing this global issue starts with building the right partnerships, sharing best practices, and understanding materiality.

Mentoring3:45 PM - 4:00 PM (EDT)

Make Space for Your Next Generation of Leaders
Led by JEANNE NICASTRO, Executive Director, Talent Transformation, R/GA

In an effort to create pathways for the next generation of leaders and to foster a more human industry, Jeanne Nicastro,  Executive director of learning and development at R/GA is available for open-forum discussions.

They hope to not only aid growing professionals, but to have an information exchange with a diverse body of rising talent.

 

Mentoring3:45 PM - 4:00 PM (EDT)

Create Impactful Experiences Your Customers Will Love
Led by LAMAR HINES, Chief Technology Officer, Barbarian

The changes in consumer behavior due to the events of the past six months have been seismic. As a result, many brands are rapidly accelerating their digital transformation journey. Today, it has never been more critical to have a keen understanding of data, personalization, and commerce. As a former architect of Nike.com, few people understand this better than Lamar Hines.

In this session, Hines will share how brands can use existing and new technologies with razor precision to create more efficient and impactful experiences for their customers.

 

Mentoring3:45 PM - 4:00 PM (EDT)

Adopt a Visual-First Mindset to Motivate Your Employees  
Led by AMY BALLIETT, Founder and CEO, Killer Visual Strategies 

Today's audiences expect their interactions with your brand to be driven primarily by visual communication—videos, motion graphics, interactive infographics, and social media experiences. When this type of content is high-quality, it drives more engagement, and, ultimately, more conversions. But your employees expect the same visually driven communication, whether they're undergoing internal training or reviewing an annual report. Join Amy Balliett, founder and CEO of Killer Visual Strategies and author of the definitive guide to visual communication, in a one-on-one session to discuss how your organization can adopt a visual-first mindset that drives employee success and business growth.

 

Mentoring4:00 PM - 4:15 PM (EDT)

The Urgency of Science - How Can You Make an Impact?
Led by KATHRYN GUARINI, Chief Operating Officer and VP, Impact Science, IBM Research

The world needs science now more than ever. It is vital to our future prosperity and health. This year in particular marks a critical juncture for global action -- from the pandemic to climate change, poverty to pollution, food security and so much more. 

Join Kathryn Guarini, Chief operating officer of IBM Research and VP of impact science in a one-on-one session to discuss how you can make an impact with technology and science in your work, in your industry, and for society at large.  

Mentoring4:00 PM - 4:15 PM (EDT)

Spark your creativity in the age of COVID  
Led by PETER BITTENBENDER, CEO, Mass Appeal

2020 has been a reset on all levels and an unprecedented moment for businesses and leaders. Peter Bittenbender, CEO of Mass Appeal, will explain how he and his team have pivoted and pushed to stay on the cutting edge of creativity, content, and music. With limited resources and a renewed focus, Mass Appeal has been able to scale partnerships and produce culturally impactful work like few companies its size during the most challenging of times.

 

Mentoring4:00 PM - 4:15 PM (EDT)

How to Build Culture in a Hybrid Workplace
Led by MYRA CANNON, Director of People Science, Culture Amp

Join Myra Cannon, Director of People Science at Culture Amp, to get actionable advice on how to build culture in a hybrid workplace where some employees work remotely and some are in the office.

This hybrid 'future of work' will challenge organizations to find different ways to induct and introduce newcomers, to approach learning and development, and to foster a sense of belonging.

Myra will share key strategies you can implement to make the hybrid model work and will provide you with feedback and inspiration on how to take action.

 

Mentoring4:00 PM - 4:15 PM (EDT)

The Urgency of Science - How Can You Make an Impact?
Led by KATHRYN GUARINI, Chief Operating Officer and VP, Impact Science, IBM Research

The world needs science now more than ever. It is vital to our future prosperity and health. This year in particular marks a critical juncture for global action -- from the pandemic to climate change, poverty to pollution, food security and so much more. 

Join Kathryn Guarini, Chief operating officer of IBM Research and VP of impact science in a one-on-one session to discuss how you can make an impact with technology and science in your work, in your industry, and for society at large.  

Mentoring4:15 PM - 4:30 PM (EDT)

Train Your Brain for the Upside-Down
Led by JAY SUHR, Chief Creative Officer, T3

Even before the pandemic, the ability to manage the barrage of ambiguous projects and opportunities has been a challenge for people and organizations. We freeze up. Because our brains freeze up.

In this one-on-one, get tips on what you can do to know your mind, get unfrozen, and guide your teams to thrive in ambiguous times from Jay Suhr, Chief creative officer at T3.

Mentoring4:15 PM - 4:30 PM (EDT)

Solution Mindset
Led by R MORDECAI, Head of Innovation and Partnerships, Innocean USA

The path to innovative solutions often requires tackling outrageous asks, bringing (or keeping) people on board and pushing past "no." Navigating those obstacles and finding the win involves identifying strategic opportunities and learning the art of compromise — all of which are key components to a solution mindset.

Hear from Mordecai, head of innovation and partnerships at award-winning creative agency INNOCEAN, about how this way of thinking is the foundation of her work pushing brands to forward-thinking success.

 

Mentoring4:15 PM - 4:30 PM (EDT)

Gratitude, Intentions & Manifestations - How can this all lead to a more purposeful life and career? 
Led by JENNIFER STUCKO, Founder and CEO, Prota Fiori

Amid the life-altering changes, uncertainties and opportunities that we're all faced with today, how can the practice of mindfulness allow you to embrace change and explore a more purposeful path forward? How will what you do on your personal clock affect what you can uncover in your career, whether you're looking for a new position or entertaining taking the leap of faith into entrepreneurship?

Life is not one size fits all, so join Jennifer Stucko, Founder and CEO of Prota Fiori and make it your own journey.

Mentoring4:30 PM - 4:45 PM (EDT)

Adopt a Visual-First Mindset to Motivate Your Employees  
Led by AMY BALLIETT, Founder and CEO, Killer Visual Strategies 

Today's audiences expect their interactions with your brand to be driven primarily by visual communication—videos, motion graphics, interactive infographics, and social media experiences. When this type of content is high-quality, it drives more engagement, and, ultimately, more conversions. But your employees expect the same visually driven communication, whether they're undergoing internal training or reviewing an annual report. Join Amy Balliett, founder and CEO of Killer Visual Strategies and author of the definitive guide to visual communication, in a one-on-one session to discuss how your organization can adopt a visual-first mindset that drives employee success and business growth.

 

Mentoring4:30 PM - 4:45 PM (EDT)

Adapt Your Company Culture for WFH Chaos
Led by SANDRA DUFF, SVP, Strategy Activation and Operations, Jackman

2020 has turned out to be a year like no other. The pandemic has changed the way we live and for many, this has meant shifting to working from home. Working parents must juggle virtual school and childcare with never-ending Zoom calls and full-time workloads. Change is happening at an extremely rapid pace and we are not seeing each other face to face, so what does this mean for how you guide your company's culture right now?

Jackman is a firm built on reinvention, and under Sandra's leadership, has been able to apply its principles to its own company culture. Sandra can share how to adapt and grow your company culture, let your employees know you support them, and foster creativity and innovation during these turbulent times.

Mentoring4:30 PM - 4:45 PM (EDT)

Take Hold of Your Principles to Lead Your Clients and Teams to Innovate Today
Led by COURTNEY BERRY, Managing Director, Barbarian

Our world today is vastly different from where it was just a year ago, both for the better and the worse. Between the COVID-19 pandemic and racial justice movements, we have experienced a seismic shift in our culture, and in business. As managing director at Barbarian, Courtney Berry has guided Barbarian and her clients through these changes with the principles of transparency, optimism, and a commitment to true innovation.

 

Join Berry to learn how to build client relationships and manage internal teams through times of great change.

Mentoring4:30 PM - 4:45 PM (EDT)

Train Your Brain for the Upside-Down
Led by JAY SUHR, Chief Creative Officer, T3

Even before the pandemic, the ability to manage the barrage of ambiguous projects and opportunities has been a challenge for people and organizations. We freeze up. Because our brains freeze up.

 

In this one-on-one, get tips on what you can do to know your mind, get unfrozen, and guide your teams to thrive in ambiguous times from Jay Suhr, Chief creative officer at T3.

Mentoring4:45 PM - 5:00 PM (EDT)

Adopt a Visual-First Mindset to Motivate Your Employees  
Led by AMY BALLIETT, Founder and CEO, Killer Visual Strategies 

Today's audiences expect their interactions with your brand to be driven primarily by visual communication—videos, motion graphics, interactive infographics, and social media experiences. When this type of content is high-quality, it drives more engagement, and, ultimately, more conversions. But your employees expect the same visually driven communication, whether they're undergoing internal training or reviewing an annual report. Join Amy Balliett, founder and CEO of Killer Visual Strategies and author of the definitive guide to visual communication, in a one-on-one session to discuss how your organization can adopt a visual-first mindset that drives employee success and business growth.

 

Mentoring4:45 PM - 5:00 PM (EDT)

Solution Mindset
Led by R MORDECAI, Head of Innovation and Partnerships, Innocean USA

The path to innovative solutions often requires tackling outrageous asks, bringing (or keeping) people on board and pushing past "no." Navigating those obstacles and finding the win involves identifying strategic opportunities and learning the art of compromise — all of which are key components to a solution mindset.

Hear from Mordecai, head of innovation and partnerships at award-winning creative agency INNOCEAN, about how this way of thinking is the foundation of her work pushing brands to forward-thinking success.

 

Mentoring4:45 PM - 5:00 PM (EDT)
Tuesday, October 6, 2020

Create Impactful Experiences Your Customers Will Love
Led by LAMAR HINES, Chief Technology Officer, Barbarian

The changes in consumer behavior due to the events of the past six months have been seismic. As a result, many brands are rapidly accelerating their digital transformation journey. Today, it has never been more critical to have a keen understanding of data, personalization, and commerce. As a former architect of Nike.com, few people understand this better than Lamar Hines.

In this session, Hines will share how brands can use existing and new technologies with razor precision to create more efficient and impactful experiences for their customers.

 

Mentoring9:00 AM - 9:15 AM (EDT)

Discover the Four Secrets to Building Your Cohesive, Distributed Team
Led by JOEY CAMIRE, Managing Director and Principal, Sylvain Labs

Losing a shared office space has wide-ranging effects on team dynamics that are just now starting to come into full view. In distributed work, leaders must intentionally design for cohesion—the unified feeling of togetherness critical for productivity, collaboration, and alignment around common goals. With concerted effort, the infrastructure that holds our teams together can be made even stronger by investing resources into the distributed equivalents of four key domains of the contemporary organization: environment, culture, technology, and rhythm.

 

Mentoring9:15 AM - 9:30 AM (EDT)

Transcend Your Company's Silos to Fuel Innovation
Led by MARK MICHELI, VP, Experience Innovation and Product Strategy, Kelton

Past all the buzzwords and beyond all the internal politics, innovation is best when it's simplified to what matters: making something better for someone. In this one-on-one conversation, we explore emboldening “silo agnostics” in your organization and how to bring marketing, design, sales, and product teams together around serving users and creating experiences that matter.

Get tips on how to unite the tribes in your organization around the real needs of your users from Mark Micheli, VP of Experience Innovation and Product Strategy at Kelton.

 

Mentoring9:15 AM - 9:30 AM (EDT)

Build Your Tech-Centric, Modern-Day Brand
Led by SHERRY RAHMATIAN, Managing Director, Sylvain Labs

In most other industries, brand and marketing have a well-understood, prominent role to play in growing business. But in the world of technology, it’s not so clear. First-movers and product-market fit can drive so much organic growth that tech companies often invest more in delivering superior technology than building a brand. What does this mean for the future of brand and marketing, and how can we contribute meaningfully within product- and engineering-led companies? 

In this session, Sherry Rahmatian, Managing Director at Sylvain Labs, will draw from her breadth of experience and take you through techniques on branding for modern-day or digital brands, client-side thinking from fast-growing brands, and marketing at international scale. 

Target titles: Senior strategist, senior brand manager, senior marketing manager

 

Mentoring9:30 AM - 9:45 AM (EDT)

Separate Your Business From the Pack
Led by MAX TOBIAS, Director, Camron

PR firms typically conduct a competitor analysis at the beginning of any campaign to help clients to understand how to distinguish themselves from the field and stand out, identifying what attributes make them truly unique.

Camron can help you to understand how to approach this kind of analysis for yourself, and provide insight on how to hone in on your key, distinguishing proposition from what you find in this process.

Mentoring10:00 AM - 10:15 AM (EDT)

Reinvent Your Business Model 
Led by CHRISTIAN BARNARD, Chief Operating Officer, T3

Christian Barnard, COO of T3, will walk through how the company has transitioned from the fee models of old (primarily based on selling time) to new methods that now command premium margins for all the agency’s work. He’ll share various directions of exploration, including those that didn’t work and why.

 

Most importantly, the session will focus on those fee models performing most successfully—those driving the most significant revenue growth for the agency.

Mentoring10:00 AM - 10:15 AM (EDT)

Design What's Next for Your Physical Space 
Led by TED GALPERIN, Partner, Mythology

Mythology changed the game with the concept and execution for the Warby Parker’s first retail store in 2014, and since then have continued to establish retail models for brands like Sonos, Away and Allbirds, setting industry trends in retail design and even more broadly in marketing along the way. In 2020, new work for wellness, beauty and fitness brands in particular will integrate elements of technology, personalization and interactive experience, all within spaces designed to both adapt to and outlive constraints around COVID-19.

Join Ted to learn how the studio’s uncanny ability to translate abstract brands into physical spaces and experiences has always set them apart.

Mentoring10:00 AM - 10:15 AM (EDT)

Separate Your Business From the Pack
Led by MAX TOBIAS, Director, Camron

PR firms typically conduct a competitor analysis at the beginning of any campaign to help clients to understand how to distinguish themselves from the field and stand out, identifying what attributes make them truly unique.

Camron can help you to understand how to approach this kind of analysis for yourself, and provide insight on how to hone in on your key, distinguishing proposition from what you find in this process.

Mentoring10:15 AM - 10:30 AM (EDT)

Connect with Your Employees and Customers in the Real World 
Led by MOLLY MURPHY, Managing Director and Principal, Gensler

Understanding the rapidly evolving relationship between human behavior and the design of the built environment has never been more critical. As we navigate this new reality, we will need to shift our behaviors, interactions, and ways of moving through space. Design solutions must not only help facilitate new habits but also help instill a sense of community and a common purpose during these uncertain times.

 

Discuss how human insights, creative technologies, and brand strategy can make meaningful connections between people and spaces.

Mentoring10:15 AM - 10:30 AM (EDT)

Set Yourself Up for Success—Now
Led by MARJORIE SPITZ-RENTO, Partner, Balance

In this brief session, we will zero in on what you can do right now to be a stronger leader and set your business up for success.

 

Mentoring10:15 AM - 10:30 AM (EDT)

Reinvent Your Business Model 
Led by CHRISTIAN BARNARD, Chief Operating Officer, T3

Christian Barnard, COO of T3, will walk through how the company has transitioned from the fee models of old (primarily based on selling time) to new methods that now command premium margins for all the agency’s work. He’ll share various directions of exploration, including those that didn’t work and why.

Most importantly, the session will focus on those fee models performing most successfully—those driving the most significant revenue growth for the agency.

Mentoring10:30 AM - 10:45 AM (EDT)

Level Up Your Greatness
Led by TEVIS TROWER, Founder and CEO, Balance Integration

In this get-to-the-point session, you’ll explore exactly the questions necessary for you to take your impact to the next level for the benefit of your organization.

 

Mentoring10:30 AM - 10:45 AM (EDT)

Dent the Culture with Your Brand
Led by TED GALPERIN, Partner, Mythology

Mythology has advanced consumer culture by creating brands that shift category perception. Mythology is working to dismantle and upend long-held narratives around issues large and small, from erectile dysfunction and hair loss (Hims) to the dental industry (Tend), home fitness (Peloton and Mirror), personal care (Harry’s and Flamingo) and even cat food (Cat Person). Taking on categories rather than products defines Mythology’s approach.

Join Ted for tips on how to create brands with elasticity that can outlive and outstretch even their founders’ imaginations, leading to shifts in culture rather than just shifts in industries.

Mentoring10:30 AM - 10:45 AM (EDT)

Technology and Mental Wellness in the Workplace
Led by SABRINA KIEFFER, Chief Operating Officer, Skillshare

We live in a strange time where technology and mental health are butting heads in the workplace. 

Join Sabrina Kieffer, COO of Skillshare to learn how to reconcile the two and empower employees to stay productive and fulfilled.

 

Sabrina Kieffer is an operations executive with an unrelenting passion for empowering teams to do their best work and holds more than 15 years of experience in scaling startups. Currently, she serves as the Chief Operating Officer at Skillshare, an online learning community for creatives. Since 2017, Sabrina has overseen Skillshare’s Content, Partnerships, Supply, Customer Support, and People Operations Teams. Prior to joining Skillshare, Sabrina helped Vimeo scale from 50 to 200 employees and increase revenue by more than 50% as a member of the senior leadership team. 

Mentoring10:30 AM - 10:45 AM (EDT)

Reinvent Your Business Model 
Led by CHRISTIAN BARNARD, Chief Operating Officer, T3

Christian Barnard, COO of T3, will walk through how the company has transitioned from the fee models of old (primarily based on selling time) to new methods that now command premium margins for all the agency’s work. He’ll share various directions of exploration, including those that didn’t work and why.

 

Most importantly, the session will focus on those fee models performing most successfully—those driving the most significant revenue growth for the agency.

Mentoring10:45 AM - 11:00 AM (EDT)

Connect with Your Employees and Customers in the Real World 
Led by MOLLY MURPHY, Managing Director and Principal, Gensler

Understanding the rapidly evolving relationship between human behavior and the design of the built environment has never been more critical. As we navigate this new reality, we will need to shift our behaviors, interactions, and ways of moving through space. Design solutions must not only help facilitate new habits but also help instill a sense of community and a common purpose during these uncertain times.

 

Discuss how human insights, creative technologies, and brand strategy can make meaningful connections between people and spaces.

Mentoring10:45 AM - 11:00 AM (EDT)

Take Hold of Your Principles to Lead Your Clients and Teams to Innovate Today
Led by COURTNEY BERRY, Managing Director, Barbarian

Our world today is vastly different from where it was just a year ago, both for the better and the worse. Between the COVID-19 pandemic and racial justice movements, we have experienced a seismic shift in our culture, and in business. As managing director at Barbarian, Courtney Berry has guided Barbarian and her clients through these changes with the principles of transparency, optimism, and a commitment to true innovation.

 

Join Berry to learn how to build client relationships and manage internal teams through times of great change.

Mentoring10:45 AM - 11:00 AM (EDT)

Separate Your Business From the Pack
Led by MAX TOBIAS, Director, Camron

PR firms typically conduct a competitor analysis at the beginning of any campaign to help clients to understand how to distinguish themselves from the field and stand out, identifying what attributes make them truly unique.

Camron can help you to understand how to approach this kind of analysis for yourself, and provide insight on how to hone in on your key, distinguishing proposition from what you find in this process.

Mentoring10:45 AM - 11:00 AM (EDT)

Set Yourself Up for Success—Now
Led by MARJORIE SPITZ-RENTO, Partner, Balance

In this brief session, we will zero in on what you can do right now to be a stronger leader and set your business up for success.

 

Mentoring11:00 AM - 11:15 AM (EDT)

Designing the Future of the Home
Led by YVES BEHAR, Founder and Creative Lead, fuseproject

The market for designing in the smart-tech homes pace is forecasted to continue growing and evolving into the unforeseeable future, especially as more people are spending the bulk of their time at home.

Join Yves in this session to learn more about how to reimagine the live/work/play experience in the home environment and the different ways to innovate across products, businesses, and protocols in the home space.

Mentoring11:00 AM - 11:15 AM (EDT)

Stoke Your Team's Imagination to Foster Their Shared Mission 
Led by ELIZABETH REAL, President, Strativity

As leaders and managers, some of our old tricks (the Bagel Breakfast? Team happy hours? Leadership off-sites?) to build camaraderie and belief just aren’t available to us in the same ways, and our very best talent is rethinking their own sense of purpose and mission with the world upside down.

We’ll talk about stoking the intrinsic drivers in your team—curiosity, imagination, ownership, and belief—that can create connection and shared mission.

 

Mentoring11:00 AM - 11:15 AM (EDT)

Tap Into Your Courageous Spirit in a Time of Unprecedented Change 
Led by RESH SIDHU, Executive Creative Director, Barbarian

For many, finding that creative spark today is more difficult than ever before. With the backdrop of a global pandemic, racial injustice, and the isolation of quarantine, how does one get themselves and their teams motivated to find the next breakthrough idea?

As a TED speaker, VR visionary, and creative powerhouse, Resh will use this session to share her insights into motivating teams, challenging the norm, and embracing courageous innovation in a time of unprecedented change.

 

Mentoring11:15 AM - 11:30 AM (EDT)

Level Up Your Greatness
Led by TEVIS TROWER, Founder and CEO, Balance Integration

In this get-to-the-point session, you’ll explore exactly the questions necessary for you to take your impact to the next level for the benefit of your organization.

 

Mentoring11:15 AM - 11:30 AM (EDT)

Maximize Your Employees' Wellbeing
Led by BRYNN MANNINO, Senior Culture Catalyst, Balance Integration

Are you an HR manager or people leader who is looking to build or expand an employee well-being brand/program? Not sure where to start or what pitfalls to be aware of? Or perhaps you just haven’t been able to achieve meaningful engagement?

We will use this session to identify a tangible next step in developing your employee well-being brand, whether you’re starting from scratch, looking to scale and expand, or are simply looking to troubleshoot.

 

Mentoring11:15 AM - 11:30 AM (EDT)

Ace Your Pitch
Led by LAURA JANE KENNY, Creative Director, Daily Harvest

So much work goes into a creative idea, but presenting one's idea can make or break how it is perceived. Perfecting how you share your ideas to clients or an in-house team can be a game-changer for a creative's career.

Work one-on-one with Daily Harvest’s creative director, Laura Jane Kenny, to help your clients and team members see your point of view and reasoning, ultimately allowing you to put successful work out into the world that you’re proud of.

 

Mentoring11:30 AM - 11:45 AM (EDT)

Designing the Future of the Home
Led by YVES BEHAR, Founder and Creative Lead, fuseproject

The market for designing in the smart-tech homes pace is forecasted to continue growing and evolving into the unforeseeable future, especially as more people are spending the bulk of their time at home.

Join Yves in this session to learn more about how to reimagine the live/work/play experience in the home environment and the different ways to innovate across products, businesses, and protocols in the home space.

Mentoring11:30 AM - 11:45 AM (EDT)

Live Your Social Good Values
Led by SUSHMA DWIVEDI, VP, Communications and Brand Marketing, Daily Harvest

Many brands are jumping on the bandwagon when it comes to sustainability, social progress, and activism. But what does it take to do this authentically and effectively?

 

Mentoring11:30 AM - 11:45 AM (EDT)

Identify Your Brand's Mission
Led by FERNANDO MUSIC, Partner, Mythology

Recent studies have shown that the majority of consumers now make buying decisions based not just on a brand’s values, but on their stand on social issues. And in this moment, in the absence of political leadership, consumers are turning to brands to lead the way. With this in mind, Mythology believes that tomorrow’s brands will have to take risks and have a bold mission that sits within the core of their offering.

Join Fernando to learn how to build this exact type of brand: companies with soul who believe brands can affect positive change in society, but detect a unique shift on where the next generation will go.

Mentoring11:30 AM - 11:45 AM (EDT)

Spark your creativity in the age of COVID  
Led by PETER BITTENBENDER, CEO, Mass Appeal

2020 has been a reset on all levels and an unprecedented moment for businesses and leaders. Peter Bittenbender, CEO of Mass Appeal, will explain how he and his team have pivoted and pushed to stay on the cutting edge of creativity, content, and music. With limited resources and a renewed focus, Mass Appeal has been able to scale partnerships and produce culturally impactful work like few companies its size during the most challenging of times.

 

Mentoring11:45 AM - 12:00 PM (EDT)

Stoke Your Team's Imagination to Foster Their Shared Mission 
Led by ELIZABETH REAL, President, Strativity

As leaders and managers, some of our old tricks (the Bagel Breakfast? Team happy hours? Leadership off-sites?) to build camaraderie and belief just aren’t available to us in the same ways, and our very best talent is rethinking their own sense of purpose and mission with the world upside down.

We’ll talk about stoking the intrinsic drivers in your team—curiosity, imagination, ownership, and belief—that can create connection and shared mission.

 

Mentoring11:45 AM - 12:00 PM (EDT)

Designing the Future of the Home
Led by YVES BEHAR, Founder and Creative Lead, fuseproject

The market for designing in the smart-tech homes pace is forecasted to continue growing and evolving into the unforeseeable future, especially as more people are spending the bulk of their time at home.

Join Yves in this session to learn more about how to reimagine the live/work/play experience in the home environment and the different ways to innovate across products, businesses, and protocols in the home space.

Mentoring11:45 AM - 12:00 PM (EDT)

Solution Mindset
Led by R MORDECAI, Head of Innovation and Partnerships, Innocean USA

The path to innovative solutions often requires tackling outrageous asks, bringing (or keeping) people on board and pushing past "no." Navigating those obstacles and finding the win involves identifying strategic opportunities and learning the art of compromise — all of which are key components to a solution mindset.

Hear from Mordecai, head of innovation and partnerships at award-winning creative agency INNOCEAN, about how this way of thinking is the foundation of her work pushing brands to forward-thinking success.

 

Mentoring12:00 PM - 12:15 PM (EDT)

Transform Your Leadership—and the Status Quo
Led by LISA GRALNEK , Founder and principal, LVG & Co 

To move from where you are to where you want to go is a journey. Success requires clarity, conviction, and contending with continuous change as 2020 has proven over and again.

 

With decades of experience creating and operationalizing innovative strategies that drive growth and transformation for diverse organizations, Lisa will help you think differently about your business and consider how you can challenge the status quo with future-forward ideas, strategies, and tactics that get you moving on the path you want to be on and need to pursue.

Mentoring12:00 PM - 12:15 PM (EDT)

Live Your Social Good Values
Led by SUSHMA DWIVEDI, VP, Communications and Brand Marketing, Daily Harvest

Many brands are jumping on the bandwagon when it comes to sustainability, social progress, and activism. But what does it take to do this authentically and effectively?

 

Mentoring12:00 PM - 12:15 PM (EDT)

Maximize Your Employees' Wellbeing
Led by BRYNN MANNINO, Senior Culture Catalyst, Balance Integration

Are you an HR manager or people leader who is looking to build or expand an employee well-being brand/program? Not sure where to start or what pitfalls to be aware of? Or perhaps you just haven’t been able to achieve meaningful engagement?

We will use this session to identify a tangible next step in developing your employee well-being brand, whether you’re starting from scratch, looking to scale and expand, or are simply looking to troubleshoot.

 

Mentoring12:00 PM - 12:15 PM (EDT)

When to Embark on Creating a Design System
Led by CAROLA CASSARO, Director of Product Management, Work & Co.

The most successful companies today are more than a brand, or retailer, or service. They are digital product organizations, able to build, scale, and launch a variety of new products to meet customer needs on an ongoing basis. As an iconic global retailer IKEA establishes itself into a home furnishing leader in the digital space, it is learning what it takes to build a healthy and efficient product organization. 

In this session, find out how IKEA pivoted its tools and processes to optimize for innovation: by supporting real-time collaboration, maximizing visibility into ongoing work, and making it easier for teams to deliver e-commerce experiences at scale. We’ll discuss topics such as how to spot the signs of an organization in need of a design system, as well as what to focus on to set yourself up for a successful first launch.

Mentoring12:15 PM - 12:30 PM (EDT)

Leveraging Your Business’ Power for Good
Led by LISA CLUNIE, Co-Founder and CEO, JOAN

You don’t have to be a nonprofit to get behind a cause and mobilize your business for good. For example, creative agency JOAN has launched many successful pro bono campaigns, including the award-winning Womanikin campaign – a CPR dummy fitted with breasts designed to ensure bystanders understand how to administer CPR to women.
Lisa will provide insights into leveraging your business’ unique strengths to make a positive change in the world.

 

Mentoring12:15 PM - 12:30 PM (EDT)

Transform Your Leadership—and the Status Quo
Led by LISA GRALNEK , Founder and principal, LVG & Co 

To move from where you are to where you want to go is a journey. Success requires clarity, conviction, and contending with continuous change as 2020 has proven over and again.

 

With decades of experience creating and operationalizing innovative strategies that drive growth and transformation for diverse organizations, Lisa will help you think differently about your business and consider how you can challenge the status quo with future-forward ideas, strategies, and tactics that get you moving on the path you want to be on and need to pursue.

Mentoring12:30 PM - 12:45 PM (EDT)

Lead Your Company Through a Brand Pivot
Led by LIANA DOUILLET GUZMÁN, Chief Marketing Officer, Skillshare

People often confuse branding with visual identity, but understanding the necessary nuances to truly articulate what a company stands for is vital.

At a time when self-reflection is more critical than ever, Liana Douillet Guzmán CMO of Skillshare, can offer tactical advice for refining and reorienting your company’s rebranding efforts around core principles.

Mentoring12:30 PM - 12:45 PM (EDT)

Solution Mindset
Led by R MORDECAI, Head of Innovation and Partnerships, Innocean USA

The path to innovative solutions often requires tackling outrageous asks, bringing (or keeping) people on board and pushing past "no." Navigating those obstacles and finding the win involves identifying strategic opportunities and learning the art of compromise — all of which are key components to a solution mindset.

Hear from Mordecai, head of innovation and partnerships at award-winning creative agency INNOCEAN, about how this way of thinking is the foundation of her work pushing brands to forward-thinking success.

 

Mentoring12:30 PM - 12:45 PM (EDT)

Set Your Course to Change The Traditionally Male-Dominated World
Led by KELLY BAYETT, Founder, Barking Owl 

Kelly Bayett founded music and sound company Barking Owl in 2009 to focus on inclusivity, female empowerment and artful human-centered storytelling and currently works with clients like Google, Adidas, Audi and P&G. As a female founder and entrepreneur in a traditionally male-dominated industry, Kelly is dedicated to opening doors for women, LGBTQ+ and BIPOC people wherever she can.
 

In this session, Kelly will discuss her path to starting and growing Barking Owl, providing tips and advice for women rising in their careers, budding entrepreneurs looking for direction and inspiration to forge ahead on their own, people looking to break into new industries or just get advice on how to speak up in meetings, and more.

Mentoring12:30 PM - 12:45 PM (EDT)

How to Make Your Brand a Legend in Its Own Time 
Led by JAIME ROBINSON, Co-Founder and Chief Creative Officer, JOAN

To reinforce the relevance of legacy brands and to help new brands take root, JOAN has figured out how to tap into cultural IQ and connect with people around the world. Lisa and Jaime will help you identify the key major levers that help unlock exponential growth and turn your business into a legend in its own right. To reinforce the relevance of legacy brands and to help new brands take root, JOAN has figured out how to tap into cultural IQ and connect with people around the world.

Jaime will help you identify the key major levers that help unlock exponential growth and turn your business into a legend in its own right.

 

Mentoring12:45 PM - 1:00 PM (EDT)

Leveraging Your Business’ Power for Good
Led by LISA CLUNIE, Co-Founder and CEO, JOAN

You don’t have to be a nonprofit to get behind a cause and mobilize your business for good. For example, creative agency JOAN has launched many successful pro bono campaigns, including the award-winning Womanikin campaign – a CPR dummy fitted with breasts designed to ensure bystanders understand how to administer CPR to women.
Lisa will provide insights into leveraging your business’ unique strengths to make a positive change in the world.

 

Mentoring12:45 PM - 1:00 PM (EDT)

The Future of the Office: From Workplace to Workforce
Led by DAVID GALULLO, CEO, Rapt Studio

When thinking about the future of the office, companies must think not just in terms of space but in terms of people.

In these sessions together, we’ll explore what it means to shift focus from workplace to workforce, and why we believe that your company’s success will hinge on your ability to know how to support your most valuable asset—your people.

Those who are likely to find this conversation most engaging are those leading companies in roles such as CEO, CPO, CMO, and CXO.

Mentoring1:00 PM - 1:15 PM (EDT)

Scaling a Company and Fundraising During a Pandemic 
Led by MATT COOPER, CEO, Skillshare

With years of experience scaling companies, Matt Cooper, CEO of Skillshare can be a guiding voice for young entrepreneurs looking to grow their business. Matt knows how to build platforms for niche audiences from the ground up, and recently led Skillshare through a $66 million Series D round.

Join Matt to learn how to navigate fundraising during the global pandemic.

 

Matt Cooper, CEO of online learning platform Skillshare, is dedicated to connecting life-long learners everywhere and building a more creative and prosperous world. Before joining Skillshare, Matt was the CEO of Visually, an online marketplace for creative work that was acquired by ScribbleLive in January 2016. Prior to Visually, he was the VP of operations, enterprise and international for oDesk (now Upwork), the world's largest marketplace for online work.

Mentoring1:00 PM - 1:15 PM (EDT)

Technology and Mental Wellness in the Workplace
Led by SABRINA KIEFFER, Chief Operating Officer, Skillshare

We live in a strange time where technology and mental health are butting heads in the workplace. 

Join Sabrina Kieffer, COO of Skillshare to learn how to reconcile the two and empower employees to stay productive and fulfilled.

 

Sabrina Kieffer is an operations executive with an unrelenting passion for empowering teams to do their best work and holds more than 15 years of experience in scaling startups. Currently, she serves as the Chief Operating Officer at Skillshare, an online learning community for creatives. Since 2017, Sabrina has overseen Skillshare’s Content, Partnerships, Supply, Customer Support, and People Operations Teams. Prior to joining Skillshare, Sabrina helped Vimeo scale from 50 to 200 employees and increase revenue by more than 50% as a member of the senior leadership team. 

Mentoring1:00 PM - 1:15 PM (EDT)

Understanding Your Digital Footprint
Led by MEREDITH BRENGLE, Global Head of Digital, Camron

The digital sphere, from your website to your social platforms, is becoming the primary space for engagement across the board during the pandemic, and will continue to be an important area across businesses and institutions into the future.

Meredith Brengle, Global head of digital at Camron can help to understand how these platforms work, and provide tips to maximize utility and engagement.

Mentoring1:00 PM - 1:15 PM (EDT)

Understanding Your Digital Footprint
Led by MEREDITH BRENGLE, Global Head of Digital, Camron

The digital sphere, from your website to your social platforms, is becoming the primary space for engagement across the board during the pandemic, and will continue to be an important area across businesses and institutions into the future.

Meredith Brengle, Global head of digital at Camron can help to understand how these platforms work, and provide tips to maximize utility and engagement.

Mentoring1:15 PM - 1:30 PM (EDT)

Foster Your Team's Creative Side
Led by ROSS CLUGSTON, Executive Creative Director, Superunion

It’s more important than ever to build diverse creative teams and cultivate creativity beyond the textbook definition of what it means to be a “creative.” Superunion’s executive creative director, Ross Clugston, believes that in order to produce the best work of your life, you must be passionate about something beyond your 9-to-5. For Clugston, that’s building surfboards in Rockaway, and he encourages members of his teams to also have a side hustle.

In this session, mentees will be able to discuss how to encourage nontraditional creative thinking in your work and your team’s work.

Mentoring1:15 PM - 1:30 PM (EDT)

 

The Future of the Office: From Workplace to Workforce
Led by DAVID GALULLO, CEO, Rapt Studio

When thinking about the future of the office, companies must think not just in terms of space but in terms of people.

In these sessions together, we’ll explore what it means to shift focus from workplace to workforce, and why we believe that your company’s success will hinge on your ability to know how to support your most valuable asset—your people.

Those who are likely to find this conversation most engaging are those leading companies in roles such as CEO, CPO, CMO, and CXO.

Mentoring1:30 PM - 1:45 PM (EDT)

Embrace Your Internal Irrational Visionary
Led by Ben Gaddis, CEO and President, T3

What would make your business drop to zero revenue tomorrow? For many companies and industries, 2020 has been a crash course in answering that question. Ben Gaddis' solution is a Zero Revenue Plan. This is the moment to contemplate the completely irrational and previously unimaginable, so you can brace yourself with greater confidence when the next “never gonna happen” catastrophe strikes. You can’t control the external factors, but you can control how you prepare for these suddenly not-so-far-fetched catastrophic scenarios.  

Join T3 CEO Ben Gaddis in a one-on-one session to learn how to become an irrational visionary and strategize the Zero Revenue Plan that’s right for you — and which may just save your business.

 

Mentoring1:30 PM - 1:45 PM (EDT)

Unlock the Power of Influencer Marketing
Led by LIANA DOUILLET GUZMÁN, Chief Marketing Officer, Skillshare

Meaningful influencer partnerships can make or break a brand’s ability to connect with its audience and expand its reach. Being hyper-focused on forging impactful, sustainable relationships has helped Skillshare become the top influencer marketer on YouTube (really!) and truly unlock the power of this invaluable marketing tool.

Join Liana Douillet Guzman, CMO of Skillshare to learn how to make the most of your influencer partnerships.

Mentoring1:30 PM - 1:45 PM (EDT)

Make Space for Your Next Generation of Leaders
Led by Tom Morton, Chief Strategy Officer, US, R/GA

In an effort to create pathways for the next generation of leaders and to foster a more human industry, Tom Morton – Chief strategy officer, US at R/GA is available for open-forum discussions.

He hopes to not only aid growing professionals but to have an information exchange with a diverse body of rising talent.

 

Mentoring1:30 PM - 1:45 PM (EDT)

Guiding the Consumer Journey From Awareness to Acquisition in These Uncertain Times 
Led by ALISSA STAKGOLD, Co-president, Quigley-Simpson

The global pandemic and economic fallout have meant shifts in just about everything we do. One of the behaviors that has been most affected is consumer purchasing habits. For brands, and for companies that help guide brands, this means maximizing every dollar on the consumer journey from awareness to acquisition.

Join Co-president of Quigley-Simpson, Alissa Stakgold to learn how best to combine big creative ideas with performance marketing principles and connect with consumers today.

 

Mentoring1:45 PM - 2:00 PM (EDT)

Foster Your Team's Creative Side
Led by ROSS CLUGSTON, Executive Creative Director, Superunion

It’s more important than ever to build diverse creative teams and cultivate creativity beyond the textbook definition of what it means to be a “creative.” Superunion’s executive creative director, Ross Clugston, believes that in order to produce the best work of your life, you must be passionate about something beyond your 9-to-5. For Clugston, that’s building surfboards in Rockaway, and he encourages members of his teams to also have a side hustle.

In this session, mentees will be able to discuss how to encourage nontraditional creative thinking in your work and your team’s work.

Mentoring1:45 PM - 2:00 PM (EDT)

Understanding Your Digital Footprint
Led by MEREDITH BRENGLE, Global Head of Digital, Camron

The digital sphere, from your website to your social platforms, is becoming the primary space for engagement across the board during the pandemic, and will continue to be an important area across businesses and institutions into the future.

Meredith Brengle, Global head of digital at Camron can help to understand how these platforms work, and provide tips to maximize utility and engagement.

Mentoring1:45 PM - 2:00 PM (EDT)

 

The Future of the Office: From Workplace to Workforce
Led by MICHELLE LEE, Director of Strategy, Rapt Studio

When thinking about the future of the office, companies must think not just in terms of space but in terms of people.

In these sessions together, we’ll explore what it means to shift focus from workplace to workforce, and why we believe that your company’s success will hinge on your ability to know how to support your most valuable asset—your people.

Those who are likely to find this conversation most engaging are those leading companies in roles such as CEO, CPO, CMO, and CXO.

Mentoring2:00 PM - 2:15 PM (EDT)

Bake Social Impact Into Your Business
Led by SUSAN MCPHERSON, Founder and CEO, McPherson Strategies

Any company, no matter the size or structure, can integrate purpose into its business model and engage its employees and customers with important social causes and mission.

 

Susan will help you think about creating impact programs that align with their organization's brand and business goals—and lead to meaningful change, greater employee retention, and increased revenues.

Mentoring2:00 PM - 2:15 PM (EDT)

Lead Your Company Through a Brand Pivot
Led by LIANA DOUILLET GUZMÁN, Chief Marketing Officer, Skillshare

People often confuse branding with visual identity, but understanding the necessary nuances to truly articulate what a company stands for is vital.

At a time when self-reflection is more critical than ever, Liana Douillet Guzmán CMO of Skillshare, can offer tactical advice for refining and reorienting your company’s rebranding efforts around core principles.

Mentoring2:00 PM - 2:15 PM (EDT)

Cultivate Inclusive Workplace Environments that Drive Success
Led by SOFIA HERNANDEZ, Head of U.S. Business Marketing, TikTok

In corporate environments, people are praised for their recent promotion, successful project, or hitting that impressive sales goal, but we are more than just titles and numbers. And when people are empowered to bring those unique qualities and traits to the forefront, we are our best selves. Imagine how much more successful we could all be if we weren't hiding part of what makes us, us.

Join Sofia Hernandez, TikTok’s Head of US Business Marketing in a one-on-one session to discuss how leaders can cultivate inclusive workplace environments that embrace every dimension of their team and encourage employees to bring their authentic, “wholeselves” to the office each day.

 

Mentoring2:00 PM - 2:15 PM (EDT)

Get You and Your Team Inspired—Remotely
Led by RICK SLUSHER, Creative Director, Superunion

For in-house creatives and agency creatives, the pandemic has forced us to re-create the experience of a creative environment at home and that transition hasn’t always been the smoothest.

Join Superunion’s creative director, Rick Slusher, in discussing how he uses virtual tools for creative serendipity, keeps his inspiration fresh, and how Superunion has empowered everyone to be a creative during this time.

Mentoring2:15 PM - 2:30 PM (EDT)

Future-Proof Your Startup 
Led by ANDREW DAWSON, Chief Strategy Officer, Barbarian

Between changing consumer behaviors, the acceleration of digital adoption and the recent economic downturn, it’s been tough for businesses across virtually every industry and every size. But we know it’s been especially difficult for newly found companies and startups who are attempting to scale and raise funding.

A startup founder himself and a marketing CSO, Andrew knows firsthand how crucial a strong brand strategy is for high growth companies, especially in today’s world. Join Andrew to learn how to grow and future-proof your startup through a brand-first approach.

 

Mentoring2:15 PM - 2:30 PM (EDT)

Make Space for Your Next Generation of Leaders
Led by Tom Morton, Chief Strategy Officer, US, R/GA

In an effort to create pathways for the next generation of leaders and to foster a more human industry, Tom Morton – Chief strategy officer, US at R/GA is available for open-forum discussions.

He hopes to not only aid growing professionals but to have an information exchange with a diverse body of rising talent.

 

Mentoring2:15 PM - 2:30 PM (EDT)

Improve Your Designer-Developer Relationships
Led by JAMES AYRES, Design Director, Work & Co.

Designers and developers share a common goal—shipping beautiful functional products that people love using—but their approaches may be different. In order to ensure that each discipline is pushing the other, and truly collaborating, it’s critical to begin projects together from day one and form a single team.

In this session, learn some of the top principles for working together successfully from James Ayres, design director at Work & Co.

Mentoring2:30 PM - 2:45 PM (EDT)

Leveraging Your Business’ Power for Good
Led by LISA CLUNIE, Co-Founder and CEO, JOAN

You don’t have to be a nonprofit to get behind a cause and mobilize your business for good. For example, creative agency JOAN has launched many successful pro bono campaigns, including the award-winning Womanikin campaign – a CPR dummy fitted with breasts designed to ensure bystanders understand how to administer CPR to women.
Lisa will provide insights into leveraging your business’ unique strengths to make a positive change in the world.

 

Mentoring2:30 PM - 2:45 PM (EDT)

Guiding the Consumer Journey From Awareness to Acquisition in These Uncertain Times 
Led by ALISSA STAKGOLD, Co-president, Quigley-Simpson

The global pandemic and economic fallout have meant shifts in just about everything we do. One of the behaviors that has been most affected is consumer purchasing habits. For brands, and for companies that help guide brands, this means maximizing every dollar on the consumer journey from awareness to acquisition.

Join Co-president of Quigley-Simpson, Alissa Stakgold to learn how best to combine big creative ideas with performance marketing principles and connect with consumers today.

 

Mentoring2:30 PM - 2:45 PM (EDT)

The Future of the Office: From Workplace to Workforce
Led by MICHELLE LEE, Director of Strategy, Rapt Studio

When thinking about the future of the office, companies must think not just in terms of space but in terms of people.

In these sessions together, we’ll explore what it means to shift focus from workplace to workforce, and why we believe that your company’s success will hinge on your ability to know how to support your most valuable asset—your people.

Those who are likely to find this conversation most engaging are those leading companies in roles such as CEO, CPO, CMO, and CXO.

Mentoring2:30 PM - 2:45 PM (EDT)

Harness Your Power of Creative Destruction
Led by STEVEN MOY,  CEO, Barbarian

Any semblance of a “playbook” for leaders has been thrown out the window in light of the pandemic and the larger cultural reckoning. The leadership paradigm has been disrupted entirely, but Steven believes there is a silver lining. His philosophy of destroy to create, tearing down the old to make way for the new, has never been more relevant as a leadership mentality and a way to deliver true digital transformation.

 

Learn how to put this philosophy into practice for both your employees and your business.

Mentoring2:45 PM - 3:00 PM (EDT)

Bake Social Impact Into Your Business
Led by SUSAN MCPHERSON, Founder and CEO, McPherson Strategies

Any company, no matter the size or structure, can integrate purpose into its business model and engage its employees and customers with important social causes and mission.

 

Susan will help you think about creating impact programs that align with their organization's brand and business goals—and lead to meaningful change, greater employee retention, and increased revenues.

Mentoring2:45 PM - 3:00 PM (EDT)

Screenless Storytelling in 2020
Led by JACKIE ZHOU, Lead sound designer, one thousand birds

As the creative landscape has shifted into new frontiers, we are challenged to re-invent, re-design, and refresh our considerations for the limits of storytelling. As a creative element, sound can enable and expand one’s creative capabilities beyond practical limitations. Drawing from interdisciplinary principles and experience in podcasts, installations, and film, Jackie Zhou, Lead sound designer at one thousand birds will lead an exploratory conversation with participants looking to galvanize their use of sound and re-define their creative possibilities in the current landscape.

Mentoring3:00 PM - 3:15 PM (EDT)

Close the Creativity Gap and Empower Your Employees
Led by MATT COOPER, CEO, Skillshare

During recessions and economic downturns, companies statistically perform better when they invest in skills that allow room for ideas and innovation. Yet there are few resources through which employees can actually hone creativity, as most online platforms emphasize hard skills.

Join Matt to learn how he is answering this call by closing the “creativity gap” and empowering Skillshare’s 12+ million users to hone new skills while the world spends much of its time online.

 

Matt Cooper, CEO of online learning platform Skillshare, is dedicated to connecting life-long learners everywhere and building a more creative and prosperous world. Before joining Skillshare, Matt was the CEO of Visually, an online marketplace for creative work that was acquired by ScribbleLive in January 2016. Prior to Visually, he was the VP of operations, enterprise and international for oDesk (now Upwork), the world's largest marketplace for online work.

Mentoring3:00 PM - 3:15 PM (EDT)

Rethink How You Hire
Led by KELLEY MITCHELL PRICE, VP, Experience Design, T3

Diversity is often narrowly defined in terms of gender, race, or orientation. Yet what we're really after—the real diversity—is a mix of people who think differently, who bring different context to our culture. This doesn't happen by accident.

 

Explore the ideas of "culture add" instead of "culture fit" in this one-on-one session with Kelley Mitchell Price, general manager of experience design at T3.

Mentoring3:00 PM - 3:15 PM (EDT)

Future-Proof Your Startup 
Led by ANDREW DAWSON, Chief Strategy Officer, Barbarian

Between changing consumer behaviors, the acceleration of digital adoption and the recent economic downturn, it’s been tough for businesses across virtually every industry and every size. But we know it’s been especially difficult for newly found companies and startups who are attempting to scale and raise funding.

A startup founder himself and a marketing CSO, Andrew knows firsthand how crucial a strong brand strategy is for high growth companies, especially in today’s world. Join Andrew to learn how to grow and future-proof your startup through a brand-first approach.

 

Mentoring3:00 PM - 3:15 PM (EDT)

Scale Your Business in Turbulent Times
Led by JEAN FREEMAN, Principal and CEO, Zambezi

Entrepreneurship has its unique set of challenges and ups and downs, which have been amplified by the turbulence of 2020. What are the most productive ways to navigate it all? From using this time to refocus, to uncovering opportunities and dealing with the issues of this new working world.

As the CEO of the country’s largest female-owned and -run advertising agency, Jean understands what needs to be done. Whether you are considering launching a new business or trying to overcome significant obstacles, she can share how to find focus, success, and fulfillment right now.

Mentoring3:15 PM - 3:30 PM (EDT)

Building Learning Organizations
Led by CAMILO LA CRUZ, Chief Strategy Officer, sparks & honey

In the year 2020 learning how to navigate change is no longer a niche function but rather the remit of the entire organization. Building a learning organization is now business-critical and will likely remain so for the foreseeable future, impacting models of working, data infrastructure, and how organizations collaborate with different knowledge networks. 
 
In this session, Camilo will offer insights and best practices on how to future-proof your business by adopting a “learning model” - how to use data, tech, and human foresight to navigate change and side-step disruption in real-time.

Mentoring3:15 PM - 3:30 PM (EDT)

Harness Your Power of Creative Destruction
Led by STEVEN MOY,  CEO, Barbarian

Any semblance of a “playbook” for leaders has been thrown out the window in light of the pandemic and the larger cultural reckoning. The leadership paradigm has been disrupted entirely, but Steven believes there is a silver lining. His philosophy of destroy to create, tearing down the old to make way for the new, has never been more relevant as a leadership mentality and a way to deliver true digital transformation.

 

Learn how to put this philosophy into practice for both your employees and your business.

Mentoring3:30 PM - 3:45 PM (EDT)

Rethink How You Hire
Led by KELLEY MITCHELL PRICE, VP, Experience Design, T3

Diversity is often narrowly defined in terms of gender, race, or orientation. Yet what we're really after—the real diversity—is a mix of people who think differently, who bring different context to our culture. This doesn't happen by accident.

 

Explore the ideas of "culture add" instead of "culture fit" in this one-on-one session with Kelley Mitchell Price, general manager of experience design at T3.

Mentoring3:30 PM - 3:45 PM (EDT)

A Framework for Privacy for Digital Products
Led IGOR OLIVEIRA, Associate Partner of Technology, Work & Co.

Join Igor Oliveira, Partner of Technology at Work & Co. to learn about frameworks for privacy for digital products. 
 
Igor specializes in software development, web programming, open source, and mobile applications. While at Work & Co, he has worked with clients such Virgin America and ABC Family. He works with a range of languages, including Swift, Objective C, and Javascript.

Igor was a software engineer at Samsung prior to joining Work & Co. As part of the Advanced Software Platform Lab team, he implemented several state-of-the-art platform technologies, including CairoGLES Multisample anti-aliasing compositor. Igor is a passionate contributor to many high-profile open source projects, including Blink and WebKit.

Mentoring3:30 PM - 3:45 PM (EDT)

Screenless Storytelling in 2020
Led by JACKIE! ZHOU, Lead sound designer, one thousand birds

As the creative landscape has shifted into new frontiers, we are challenged to re-invent, re-design, and refresh our considerations for the limits of storytelling. As a creative element, sound can enable and expand one's creative capabilities beyond practical limitations.

Drawing from interdisciplinary principles and experience in podcasts, installations, and film, Jackie! Zhou, Lead sound designer at one thousand birds will lead an exploratory conversation with participants looking to galvanize their use of sound and re-define their creative possibilities in the current landscape. 

Mentoring3:30 PM - 3:45 PM (EDT)

Make Space for Your Next Generation of Leaders
Led by JEANNE NICASTRO, Executive Director, Talent Transformation, R/GA

In an effort to create pathways for the next generation of leaders and to foster a more human industry, Jeanne Nicastro,  Executive director of learning and development at R/GA is available for open-forum discussions.

They hope to not only aid growing professionals, but to have an information exchange with a diverse body of rising talent.

 

Mentoring3:45 PM - 4:00 PM (EDT)

Screenless Storytelling in 2020
Led by JACKIE! ZHOU, Lead sound designer, one thousand birds

As the creative landscape has shifted into new frontiers, we are challenged to re-invent, re-design, and refresh our considerations for the limits of storytelling. As a creative element, sound can enable and expand one's creative capabilities beyond practical limitations.

Drawing from interdisciplinary principles and experience in podcasts, installations, and film, Jackie! Zhou, Lead sound designer at one thousand birds will lead an exploratory conversation with participants looking to galvanize their use of sound and re-define their creative possibilities in the current landscape. 

Mentoring4:00 PM - 4:15 PM (EDT)

Lead with Your Mission
Led by SHAWN BUCKLEY, Founder, JustFoodForDogs

For a mission-led brand, the mission must always take priority, even over profits. JustFoodForDogs founder Shawn Buckley revolutionized the pet food industry by putting those the company serves – the dogs – first.
 

Nowhere is this more clear than with his new book Big Kibble, where he is donating all of the author profits to rescue. Tackle tough decisions by leading with the mission, even if it does not seem like the best financial decision on the surface, and reap the benefits for the long run.

Mentoring4:00 PM - 4:15 PM (EDT)

Scale Your Business in Turbulent Times
Led by JEAN FREEMAN, Principal and CEO, Zambezi

Entrepreneurship has its unique set of challenges and ups and downs, which have been amplified by the turbulence of 2020. What are the most productive ways to navigate it all? From using this time to refocus, to uncovering opportunities and dealing with the issues of this new working world.

As the CEO of the country’s largest female-owned and -run advertising agency, Jean understands what needs to be done. Whether you are considering launching a new business or trying to overcome significant obstacles, she can share how to find focus, success, and fulfillment right now.

Mentoring4:00 PM - 4:15 PM (EDT)

Understanding the Experiences of Underrepresented Employees to Drive Change
Led by AUBREY BLANCHE, Director, Equitable Design and Impact, Culture Amp

Join Aubrey Blanche, Director of Equitable Design & Impact at Culture Amp, to get targeted coaching and advice on how to more deeply understand the experience of underrepresented employees at your company. A globally-sought-after expert in equitable design and diversity & inclusion, she has experience building impactful, evolutionary programs and approaches across the global tech and venture capital industries.

She'll help you to understand when to survey (including best practices and key trends to look for in your data), and when you should rely on more quantitative methods to gather insights. From there, she'll be able to provide you feedback and inspiration on how to take action to build culture and a talent approach that creates a workplace where all of your employees can thrive.

 

Mentoring4:00 PM - 4:15 PM (EDT)

How to Build Culture in a Hybrid Workplace
Led by MYRA CANNON, Director of People Science, Culture Amp

Join Myra Cannon, Director of People Science at Culture Amp, to get actionable advice on how to build culture in a hybrid workplace where some employees work remotely and some are in the office.

This hybrid 'future of work' will challenge organizations to find different ways to induct and introduce newcomers, to approach learning and development, and to foster a sense of belonging.

Myra will share key strategies you can implement to make the hybrid model work and will provide you with feedback and inspiration on how to take action.

 

Mentoring4:15 PM - 4:30 PM (EDT)

Gratitude, Intentions & Manifestations - How can this all lead to a more purposeful life and career? 
Led by JENNIFER STUCKO, Founder and CEO, Prota Fiori

Amid the life-altering changes, uncertainties and opportunities that we're all faced with today, how can the practice of mindfulness allow you to embrace change and explore a more purposeful path forward? How will what you do on your personal clock affect what you can uncover in your career, whether you're looking for a new position or entertaining taking the leap of faith into entrepreneurship?

Life is not one size fits all, so join Jennifer Stucko, Founder and CEO of Prota Fiori and make it your own journey.

Mentoring4:15 PM - 4:30 PM (EDT)

Set Your Course to Change The Traditionally Male-Dominated World
Led by KELLY BAYETT, Founder, Barking Owl 

Kelly Bayett founded music and sound company Barking Owl in 2009 to focus on inclusivity, female empowerment and artful human-centered storytelling and currently works with clients like Google, Adidas, Audi and P&G. As a female founder and entrepreneur in a traditionally male-dominated industry, Kelly is dedicated to opening doors for women, LGBTQ+ and BIPOC people wherever she can.
 

In this session, Kelly will discuss her path to starting and growing Barking Owl, providing tips and advice for women rising in their careers, budding entrepreneurs looking for direction and inspiration to forge ahead on their own, people looking to break into new industries or just get advice on how to speak up in meetings, and more.

Mentoring4:15 PM - 4:30 PM (EDT)

Train Your Brain for the Upside-Down
Led by JAY SUHR, Chief Creative Officer, T3

Even before the pandemic, the ability to manage the barrage of ambiguous projects and opportunities has been a challenge for people and organizations. We freeze up. Because our brains freeze up.

 

In this one-on-one, get tips on what you can do to know your mind, get unfrozen, and guide your teams to thrive in ambiguous times from Jay Suhr, Chief creative officer at T3.

Mentoring4:15 PM - 4:30 PM (EDT)

The Urgency of Science - How Can You Make an Impact?
Led by KATHRYN GUARINI, Chief Operating Officer and VP, Impact Science, IBM Research

The world needs science now more than ever. It is vital to our future prosperity and health. This year in particular marks a critical juncture for global action -- from the pandemic to climate change, poverty to pollution, food security and so much more. 

Join Kathryn Guarini, Chief operating officer of IBM Research and VP of impact science in a one-on-one session to discuss how you can make an impact with technology and science in your work, in your industry, and for society at large.  

Mentoring4:30 PM - 4:45 PM (EDT)

Live Your Social Good Values
Led by SUSHMA DWIVEDI, VP, Communications and Brand Marketing, Daily Harvest

Many brands are jumping on the bandwagon when it comes to sustainability, social progress, and activism. But what does it take to do this authentically and effectively?

 

Mentoring4:30 PM - 4:45 PM (EDT)

Gratitude, Intentions & Manifestations - How can this all lead to a more purposeful life and career? 
Led by JENNIFER STUCKO, Founder and CEO, Prota Fiori

Amid the life-altering changes, uncertainties and opportunities that we're all faced with today, how can the practice of mindfulness allow you to embrace change and explore a more purposeful path forward? How will what you do on your personal clock affect what you can uncover in your career, whether you're looking for a new position or entertaining taking the leap of faith into entrepreneurship?

Life is not one size fits all, so join Jennifer Stucko, Founder and CEO of Prota Fiori and make it your own journey.

Mentoring4:45 PM - 5:00 PM (EDT)

The Urgency of Science - How Can You Make an Impact?
Led by KATHRYN GUARINI, Chief Operating Officer and VP, Impact Science, IBM Research

The world needs science now more than ever. It is vital to our future prosperity and health. This year in particular marks a critical juncture for global action -- from the pandemic to climate change, poverty to pollution, food security and so much more. 

Join Kathryn Guarini, Chief operating officer of IBM Research and VP of impact science in a one-on-one session to discuss how you can make an impact with technology and science in your work, in your industry, and for society at large.  

Mentoring4:45 PM - 5:00 PM (EDT)
Wednesday, October 7, 2020

One-on-One Mentoring Session Future-Proof Your Startup 
Led by ANDREW DAWSON, Chief Strategy Officer, Barbarian


Led by LAURA JANE KENNY,

Between changing consumer behaviors, the acceleration of digital adoption and the recent economic downturn, it’s been tough for businesses across virtually every industry and every size. But we know it’s been especially difficult for newly found companies and startups who are attempting to scale and raise funding.

A startup founder himself and a marketing CSO, Andrew knows firsthand how crucial a strong brand strategy is for high growth companies, especially in today’s world. Join Andrew to learn how to grow and future-proof your startup through a brand-first approach.

 

Mentoring9:00 AM - 9:15 AM (EDT)

One-on-One Mentoring Session Ace Your Pitch
Creative Director, Daily Harvest

So much work goes into a creative idea, but presenting one's idea can make or break how it is perceived. Perfecting how you share your ideas to clients or an in-house team can be a game-changer for a creative's career. Work one-on-one with Daily Harvest’s creative director, Laura Jane Kenny, to help your clients and team members see your point of view and reasoning, ultimately allowing you to put successful work out into the world that you’re proud of.

 

Mentoring9:00 AM - 9:15 AM (EDT)

One-on-One Mentoring Session: Unlock Your Hidden Instincts
Led by MERIDETH BOGARD, Managing Director and Principal, Sylvain Labs

As humans, we’re born with a unique set of natural instincts that set us apart from other animals—from curiosity to creativity to empathy. Yet, these hardwired traits often remain hidden and dormant in our daily lives. But what if you could tap into these instincts and use them to your advantage—especially today when we seemingly need them most?

In this session, Merideth Bogard, principal and managing director at Sylvain Labs, will share five of our greatest hidden human instincts. You’ll zero in on the one that’s most vital to you today, and leave with tips and techniques on how to activate it in order to shape a better way forward for your business and yourself.

 

Mentoring9:15 AM - 9:30 AM (EDT)

One-on-One Mentoring Session Pick Your Perfect Partner
Led by SUSAN MCPHERSON, Founder and CEO, McPherson Strategies

What makes a nonprofit-corporate partnership successful? And how do you even go about finding the right strategic partners in the first place?

Susan will draw from decades of consulting experience to help you think about who and how to partner successfully to advance your organization's impact goals.

Mentoring9:15 AM - 9:30 AM (EDT)

One-on-One Mentoring Session: Ace Your Pitch
Led by LAURA JANE KENNY, Creative Director, Daily Harvest

So much work goes into a creative idea, but presenting one's idea can make or break how it is perceived. Perfecting how you share your ideas to clients or an in-house team can be a game-changer for a creative's career. Work one-on-one with Daily Harvest’s creative director, Laura Jane Kenny, to help your clients and team members see your point of view and reasoning, ultimately allowing you to put successful work out into the world that you’re proud of.

 

Mentoring9:30 AM - 9:45 AM (EDT)

One-on-One Mentoring Session - Create Impactful Experiences Your Customers Will Love
Led by LAMAR HINES, Chief Technology Officer, Barbarian

The changes in consumer behavior due to the events of the past six months have been seismic. As a result, many brands are rapidly accelerating their digital transformation journey. Today, it has never been more critical to have a keen understanding of data, personalization, and commerce. As a former architect of Nike.com, few people understand this better than Lamar Hines.

In this session, Hines will share how brands can use existing and new technologies with razor precision to create more efficient and impactful experiences for their customers.

 

Mentoring9:45 AM - 10:00 AM (EDT)

One-on-One Mentoring Session - Pick Your Perfect Partner
Led by SUSAN MCPHERSON, Founder and CEO, McPherson Strategies

What makes a nonprofit-corporate partnership successful? And how do you even go about finding the right strategic partners in the first place?

Susan will draw from decades of consulting experience to help you think about who and how to partner successfully to advance your organization's impact goals.

Mentoring9:45 AM - 10:00 AM (EDT)

One-on-One Mentoring Session - Train Your Brain for the Upside Down
Led by JAY SUHR, Chief Creative Officer, T3

Even before the pandemic, the ability to manage the barrage of ambiguous projects and opportunities has been a challenge for people and organizations. We freeze up. Because our brains freeze up.

 

In this one-on-one, get tips on what you can do to know your mind, get unfrozen, and guide your teams to thrive in ambiguous times from Jay Suhr, Chief creative officer at T3.

Mentoring9:45 AM - 10:00 AM (EDT)

One-on-One Mentoring Session - Convert Your Team's Passion Into Radical Innovation
Led by AARON POWERS, Director of strategy, Sylvain Labs

When impassioned minds come together, sparks fly in all directions—and sometimes not the kind we intend. Collaboration is the lifeblood of radical innovation. So how do leaders shape space for great ideas to travel, mingle, and expand? How do we invite debate that elevates great work instead of stripping it for parts?

In this session, Aaron Powers, director of strategy at Sylvain Labs, will leave you with new guidance on harnessing your team’s passion in service of better creative and strategic outcomes.

 

Mentoring9:45 AM - 10:00 AM (EDT)

One-on-One Mentoring Session - Set Yourself Up for Success—Now
Led by MARJORIE SPITZ-RENTO, Partner, Balance

In this brief session, we will zero in on what you can do right now to be a stronger leader and set your business up for success.

 

Mentoring10:00 AM - 10:15 AM (EDT)

One-on-One Mentoring Session - Design What's Next for Your Physical Space 
Led by TED GALPERIN, Partner, Mythology

Mythology changed the game with the concept and execution for the Warby Parker’s first retail store in 2014, and since then have continued to establish retail models for brands like Sonos, Away and Allbirds, setting industry trends in retail design and even more broadly in marketing along the way. In 2020, new work for wellness, beauty and fitness brands in particular will integrate elements of technology, personalization and interactive experience, all within spaces designed to both adapt to and outlive constraints around COVID-19.

Join Ted to learn how the studio’s uncanny ability to translate abstract brands into physical spaces and experiences has always set them apart.

Mentoring10:00 AM - 10:15 AM (EDT)

One-on-One Mentoring Session: Minimize Remote Burnout and Building Communities
Led by SABRINA KIEFFER, Chief Operating Officer, Skillshare

Remote burnout is a very real issue that’s not going away anytime soon.

Sabrina can prescribe hands-on operations techniques that boost mental wellness, give all employees an equal voice, improve D&I initiatives and awareness, and foster a sense of community beyond the day-to-day work experience.

 

Sabrina Kieffer is an operations executive with an unrelenting passion for empowering teams to do their best work and holds more than 15 years of experience in scaling startups. Currently, she serves as the Chief Operating Officer at Skillshare, an online learning community for creatives. Since 2017, Sabrina has overseen Skillshare’s Content, Partnerships, Supply, Customer Support, and People Operations Teams. Prior to joining Skillshare, Sabrina helped Vimeo scale from 50 to 200 employees and increase revenue by more than 50% as a member of the senior leadership team. 

Mentoring10:00 AM - 10:15 AM (EDT)

One-on-One Mentoring Session - One-on-One Mentoring Session: Turn Your Nonprofit Into a Digital Design Standout
Led by NOMZAMO MAJUQWANA, Strategy Lead, Work & Co.

Nonprofits are in the spotlight as Americans are more attuned to giving than ever.

However, in order to enable people to support these organizations and join movements, it’s clear that the nonprofits most equipped to capture share of mind and wallet are adopting smart digital strategies to drive awareness, donations, advocacy and education. But in the absence of consistent funding, or in grant-driven environments that allow for less long-term planning, it’s harder for nonprofit organizations to attract and support in-house talent roles such as CTOs or product managers — critical to ongoing digital transformation.

In this session, Nomzamo Majuqwana, strategy lead at Work & Co. will cover the fundamentals of digital products for nonprofit leaders.

Mentoring10:00 AM - 10:15 AM (EDT)

One-on-One Mentoring Session: How to Make Your Brand a Legend in Its Own Time 
Led by JAIME ROBINSON, Co-Founder and Chief Creative Officer, JOAN

To reinforce the relevance of legacy brands and to help new brands take root, JOAN has figured out how to tap into cultural IQ and connect with people around the world. Lisa and Jaime will help you identify the key major levers that help unlock exponential growth and turn your business into a legend in its own right. To reinforce the relevance of legacy brands and to help new brands take root, JOAN has figured out how to tap into cultural IQ and connect with people around the world.

Jaime will help you identify the key major levers that help unlock exponential growth and turn your business into a legend in its own right.

 

Mentoring10:15 AM - 10:30 AM (EDT)

One-on-One Mentoring Session - Connect with Your Employees and Customers in the Real World 
Led by MOLLY MURPHY, Managing Director and Principal, Gensler

Understanding the rapidly evolving relationship between human behavior and the design of the built environment has never been more critical. As we navigate this new reality, we will need to shift our behaviors, interactions, and ways of moving through space. Design solutions must not only help facilitate new habits but also help instill a sense of community and a common purpose during these uncertain times.

 

Discuss how human insights, creative technologies, and brand strategy can make meaningful connections between people and spaces.

Mentoring10:15 AM - 10:30 AM (EDT)

One-on-One Mentoring Session: Building Learning Organizations
Led by CAMILO LA CRUZ, Chief Strategy Officer, sparks & honey

In the year 2020 learning how to navigate change is no longer a niche function but rather the remit of the entire organization. Building a learning organization is now business-critical and will likely remain so for the foreseeable future, impacting models of working, data infrastructure, and how organizations collaborate with different knowledge networks. 
 
In this session, Camilo will offer insights and best practices on how to future-proof your business by adopting a “learning model” - how to use data, tech, and human foresight to navigate change and side-step disruption in real-time.

Mentoring10:15 AM - 10:30 AM (EDT)

One-on-One Mentoring Session - Find Your Company's High-Impact Side Hustle
Led by IAN CULLEY, Creative Technologist, Superunion

In response to the recent Black Lives Matter movement, several Superunion employees teamed up to create a website, endyoursilence.com, that acts as a central hub of resources and ways to support the movement.

Join Ian Culley, Superunion's creative technologist, on how creative-company side projects such as endyoursilence.com can make a difference both internally and externally at the studio and for employees.

Mentoring10:30 AM - 10:45 AM (EDT)

One-on-One Mentoring Session - Maximize Your Employees' Wellbeing
Led by BRYNN MANNINO, Senior Culture Catalyst, Balance Integration

Are you an HR manager or people leader who is looking to build or expand an employee well-being brand/program? Not sure where to start or what pitfalls to be aware of? Or perhaps you just haven’t been able to achieve meaningful engagement?

We will use this session to identify a tangible next step in developing your employee well-being brand, whether you’re starting from scratch, looking to scale and expand, or are simply looking to troubleshoot.

 

Mentoring10:30 AM - 10:45 AM (EDT)

One-on-One Mentoring Session: Connect with Your Employees and Customers in the Real World 
Led by MOLLY MURPHY, Managing Director and Principal, Gensler

Understanding the rapidly evolving relationship between human behavior and the design of the built environment has never been more critical. As we navigate this new reality, we will need to shift our behaviors, interactions, and ways of moving through space. Design solutions must not only help facilitate new habits but also help instill a sense of community and a common purpose during these uncertain times.

 

Discuss how human insights, creative technologies, and brand strategy can make meaningful connections between people and spaces.

Mentoring10:45 AM - 11:00 AM (EDT)

One-on-One Mentoring Session - Level Up Your Greatness
Led by TEVIS TROWER, Founder and CEO, Balance Integration

In this get-to-the-point session, you’ll explore exactly the questions necessary for you to take your impact to the next level for the benefit of your organization.

 

Mentoring11:00 AM - 11:15 AM (EDT)

One-on-One Mentoring Session - Dent the culture with your brand
Led by FERNANDO MUSIC, Partner and managing director, Mythology

Mythology has advanced consumer culture by creating brands that shift category perception. Mythology is working to dismantle and upend long-held narratives around issues large and small, from erectile dysfunction and hair loss (Hims) to the dental industry (Tend), home fitness (Peloton and Mirror), personal care (Harry’s and Flamingo) and even cat food (Cat Person). Taking on categories rather than products defines Mythology’s approach.

Join Fernando for tips on how to create brands with elasticity that can outlive and outstretch even their founders’ imaginations, leading to shifts in culture rather than just shifts in industries.

Mentoring11:00 AM - 11:15 AM (EDT)

One-on-One Mentoring Session - Grow Your Team's Superpowers Through Diversity
Led by SABAH ASHRAF, CEO, North America, Superunion

Sabah Ashraf, Superunion’s North American CEO, has always advocated diversity and inclusion and believes that our differences can be empowering.

Join her in a discussion on how leaders can build a diverse team and culture; why it’s important to look for potential, not just current skills, when hiring; how to amplify the impact these decisions have on individuals, the entire staff base, and beyond.

Mentoring11:15 AM - 11:30 AM (EDT)

One-on-One Mentoring Session - Stoke Your Team's Imagination to Foster Their Shared Mission 
Led by ELIZABETH REAL, President, Strativity

As leaders and managers, some of our old tricks (the Bagel Breakfast? Team happy hours? Leadership off-sites?) to build camaraderie and belief just aren’t available to us in the same ways, and our very best talent is rethinking their own sense of purpose and mission with the world upside down.

We’ll talk about stoking the intrinsic drivers in your team—curiosity, imagination, ownership, and belief—that can create connection and shared mission.

 

Mentoring11:15 AM - 11:30 AM (EDT)

One-on-One Mentoring Session: Transcend Your Company's Silos to Fuel Innovation
Led by MARK MICHELI, VP, Experience Innovation and Product Strategy, Kelton

Past all the buzzwords and beyond all the internal politics, innovation is best when it's simplified to what matters: making something better for someone. In this one-on-one conversation, we explore emboldening “silo agnostics” in your organization and how to bring marketing, design, sales, and product teams together around serving users and creating experiences that matter.

Get tips on how to unite the tribes in your organization around the real needs of your users from Mark Micheli, VP of Experience Innovation and Product Strategy at Kelton.

 

Mentoring11:15 AM - 11:30 AM (EDT)

One-on-One Mentoring Session: Win your company's make-or-break moment
Led by SHAWN BUCKLEY, Founder, JustFoodForDogs

It’s easy to tout the company’s core values when all is well, but the true test of a brand comes when you are faced with a crisis. At some point, every company will have a make-or-break moment, and how your brand responds has a direct effect on how you emerge from the challenge.

Shawn Buckley revolutionized the pet food industry, founding a mission-led brand built on transparency. When the company was dealt a blow by a trusted supplier, their response earned them a legion of customers for life.

Mentoring11:30 AM - 11:45 AM (EDT)

Identify Your Brand's Mission
Led by FERNANDO MUSIC, Partner, Mythology

Recent studies have shown that the majority of consumers now make buying decisions based not just on a brand’s values, but on their stand on social issues. And in this moment, in the absence of political leadership, consumers are turning to brands to lead the way. With this in mind, Mythology believes that tomorrow’s brands will have to take risks and have a bold mission that sits within the core of their offering.

 

Join Fernando to learn how to build this exact type of brand: companies with soul who believe brands can affect positive change in society, but detect a unique shift on where the next generation will go.

Mentoring11:30 AM - 11:45 AM (EDT)

Stoke Your Team's Imagination to Foster Their Shared Mission 
Led by ELIZABETH REAL, President, Strativity

As leaders and managers, some of our old tricks (the Bagel Breakfast? Team happy hours? Leadership off-sites?) to build camaraderie and belief just aren’t available to us in the same ways, and our very best talent is rethinking their own sense of purpose and mission with the world upside down.

We’ll talk about stoking the intrinsic drivers in your team—curiosity, imagination, ownership, and belief—that can create connection and shared mission.

 

Mentoring11:45 AM - 12:00 PM (EDT)

Grow Your Team's Superpowers Through Diversity
Led by SABAH ASHRAF, CEO, North America, Superunion

Sabah Ashraf, Superunion’s North American CEO, has always advocated diversity and inclusion and believes that our differences can be empowering.

Join her in a discussion on how leaders can build a diverse team and culture; why it’s important to look for potential, not just current skills, when hiring; how to amplify the impact these decisions have on individuals, the entire staff base, and beyond.

Mentoring11:45 AM - 12:00 PM (EDT)

Transcend Your Company's Silos to Fuel Innovation
Led by MARK MICHELI, VP, Experience Innovation and Product Strategy, Kelton

Past all the buzzwords and beyond all the internal politics, innovation is best when it's simplified to what matters: making something better for someone. In this one-on-one conversation, we explore emboldening “silo agnostics” in your organization and how to bring marketing, design, sales, and product teams together around serving users and creating experiences that matter.

Get tips on how to unite the tribes in your organization around the real needs of your users from Mark Micheli, VP of Experience Innovation and Product Strategy at Kelton.

 

Mentoring12:00 PM - 12:15 PM (EDT)

How to Make Your Brand a Legend in Its Own Time 
Led by JAIME ROBINSON, Co-Founder and Chief Creative Officer, JOAN

To reinforce the relevance of legacy brands and to help new brands take root, JOAN has figured out how to tap into cultural IQ and connect with people around the world. Lisa and Jaime will help you identify the key major levers that help unlock exponential growth and turn your business into a legend in its own right. To reinforce the relevance of legacy brands and to help new brands take root, JOAN has figured out how to tap into cultural IQ and connect with people around the world.

Jaime will help you identify the key major levers that help unlock exponential growth and turn your business into a legend in its own right.

 

Mentoring12:00 PM - 12:15 PM (EDT)

Speak to Your Customers Like They Speak to Each Other 
Led by SARAH AITKEN, Chief Marketing Officer, Holler

2020 is the year that changed traditional campaign advertising. And one consumer trend is poised to elevate the consumer-brand relationship: messaging. Now that even more conversations are taking place online, messaging has seen an unprecedented boom. Conversational media – an animated sticker, emoji, GIF, or other visual content that helps drive a conversation – is a new frontier for marketers, putting brands in the driver seat by creating an opportunity to organically and creatively weave themselves into existing consumer conversations in a meaningful way.

Holler guides brands through the creation of useful branded content that consumers around the world are excited to use.

Join Holler to discuss how you can cultivate deeper relationships with consumers.

Mentoring12:15 PM - 12:30 PM (EDT)

Build Your Innovation Structure
Led by LISA GRALNEK , Founder and Principal, LVG & Co 

A seismic shift is underway in terms of what customers expect from businesses. What is now considered "value" and how it contributes to the customer experience begins far before brand consideration and extends long after purchase.

 

Come talk through how your company can apply systems-level innovation to strengthen relationships, meet customer expectations, and deliver value throughout the business ecosystem in order to grow your business and brand.

Mentoring12:15 PM - 12:30 PM (EDT)

One-on-One Mentoring Session: Ace Your Pitch
Led by LAURA JANE KENNY, Creative Director, Daily Harvest

So much work goes into a creative idea, but presenting one's idea can make or break how it is perceived. Perfecting how you share your ideas to clients or an in-house team can be a game-changer for a creative's career. Work one-on-one with Daily Harvest’s creative director, Laura Jane Kenny, to help your clients and team members see your point of view and reasoning, ultimately allowing you to put successful work out into the world that you’re proud of.

 

Mentoring12:30 PM - 12:45 PM (EDT)

Set Your Course to Change The Traditionally Male-Dominated World
Led by KELLY BAYETT, Founder, Barking Owl 

Kelly Bayett founded music and sound company Barking Owl in 2009 to focus on inclusivity, female empowerment and artful human-centered storytelling and currently works with clients like Google, Adidas, Audi and P&G. As a female founder and entrepreneur in a traditionally male-dominated industry, Kelly is dedicated to opening doors for women, LGBTQ+ and BIPOC people wherever she can.
 

In this session, Kelly will discuss her path to starting and growing Barking Owl, providing tips and advice for women rising in their careers, budding entrepreneurs looking for direction and inspiration to forge ahead on their own, people looking to break into new industries or just get advice on how to speak up in meetings, and more.

Mentoring12:30 PM - 12:45 PM (EDT)

Make Space for Your Next Generation of Leaders
Led by JAI TEDESCHI, Executive Production Director, R/GA 

In an effort to create pathways for the next generation of leaders and to foster a more human industry, Jai Tedeschi – Executive Production and Operations Director is available for open-forum discussions.

She hopes to not only aid growing professionals but to have an information exchange with a diverse body of rising talent.

 

Mentoring12:30 PM - 12:45 PM (EDT)

Set Your Course to Change the Traditionally Male-Dominated World 
Led by KELLY BAYETT, Founder, Barking Owl 

Kelly Bayett founded music and sound company Barking Owl in 2009 to focus on inclusivity, female empowerment and artful human-centered storytelling and currently works with clients like Google, Adidas, Audi and P&G. As a female founder and entrepreneur in a traditionally male-dominated industry, Kelly is dedicated to opening doors for women, LGBTQ+ and BIPOC people wherever she can.
 

In this session, Kelly will discuss her path to starting and growing Barking Owl, providing tips and advice for women rising in their careers, budding entrepreneurs looking for direction and inspiration to forge ahead on their own, people looking to break into new industries or just get advice on how to speak up in meetings, and more.

Mentoring12:45 PM - 1:00 PM (EDT)

Build Your Innovation Structure
Led by LISA GRALNEK , Founder and Principal, LVG & Co

A seismic shift is underway in terms of what customers expect from businesses. What is now considered "value" and how it contributes to the customer experience begins far before brand consideration and extends long after purchase.

 

Come talk through how your company can apply systems-level innovation to strengthen relationships, meet customer expectations, and deliver value throughout the business ecosystem in order to grow your business and brand.

Mentoring12:45 PM - 1:00 PM (EDT)

Speak to Your Customers Like They Speak to Each Other 
Led by SARAH AITKEN, Chief Marketing Officer, Holler

2020 is the year that changed traditional campaign advertising. And one consumer trend is poised to elevate the consumer-brand relationship: messaging. Now that even more conversations are taking place online, messaging has seen an unprecedented boom. Conversational media – an animated sticker, emoji, GIF, or other visual content that helps drive a conversation – is a new frontier for marketers, putting brands in the driver seat by creating an opportunity to organically and creatively weave themselves into existing consumer conversations in a meaningful way.

Holler guides brands through the creation of useful branded content that consumers around the world are excited to use.

Join Holler to discuss how you can cultivate deeper relationships with consumers.

Mentoring12:45 PM - 1:00 PM (EDT)

One-on-One Mentoring Session: The Future of the Office: From Workplace to Workforce
Led by DAVID GALULLO, CEO, Rapt Studio

When thinking about the future of the office, companies must think not just in terms of space but in terms of people.

In these sessions together, we’ll explore what it means to shift focus from workplace to workforce, and why we believe that your company’s success will hinge on your ability to know how to support your most valuable asset—your people.

Those who are likely to find this conversation most engaging are those leading companies in roles such as CEO, CPO, CMO, and CXO.

Mentoring1:00 PM - 1:15 PM (EDT)

Adopt a Visual-First Mindset to Motivate Your Employees  
Led by AMY BALLIETT, Founder and CEO, Killer Visual Strategies 

Today's audiences expect their interactions with your brand to be driven primarily by visual communication—videos, motion graphics, interactive infographics, and social media experiences. When this type of content is high-quality, it drives more engagement, and, ultimately, more conversions. But your employees expect the same visually driven communication, whether they're undergoing internal training or reviewing an annual report. Join Amy Balliett, founder and CEO of Killer Visual Strategies and author of the definitive guide to visual communication, in a one-on-one session to discuss how your organization can adopt a visual-first mindset that drives employee success and business growth.

 

Mentoring1:00 PM - 1:15 PM (EDT)

Minimize Remote Burnout and Building Communities
Led by SABRINA KIEFFER, Chief Operating Officer, Skillshare

Remote burnout is a very real issue that’s not going away anytime soon.

Sabrina can prescribe hands-on operations techniques that boost mental wellness, give all employees an equal voice, improve D&I initiatives and awareness, and foster a sense of community beyond the day-to-day work experience.

 

Sabrina Kieffer is an operations executive with an unrelenting passion for empowering teams to do their best work and holds more than 15 years of experience in scaling startups. Currently, she serves as the Chief Operating Officer at Skillshare, an online learning community for creatives. Since 2017, Sabrina has overseen Skillshare’s Content, Partnerships, Supply, Customer Support, and People Operations Teams. Prior to joining Skillshare, Sabrina helped Vimeo scale from 50 to 200 employees and increase revenue by more than 50% as a member of the senior leadership team. 

Mentoring1:00 PM - 1:15 PM (EDT)

Take Hold of Your Principles to Lead Your Clients and Teams to Innovate Today
Led by COURTNEY BERRY, Managing Director, Barbarian

Our world today is vastly different from where it was just a year ago, both for the better and the worse. Between the COVID-19 pandemic and racial justice movements, we have experienced a seismic shift in our culture, and in business. As managing director at Barbarian, Courtney Berry has guided Barbarian and her clients through these changes with the principles of transparency, optimism, and a commitment to true innovation.

 

Join Berry to learn how to build client relationships and manage internal teams through times of great change.

Mentoring1:15 PM - 1:30 PM (EDT)

Ace Your Pitch
Led by LAURA JANE KENNY, Creative Director, Daily Harvest

So much work goes into a creative idea, but presenting one's idea can make or break how it is perceived. Perfecting how you share your ideas to clients or an in-house team can be a game-changer for a creative's career. Work one-on-one with Daily Harvest’s creative director, Laura Jane Kenny, to help your clients and team members see your point of view and reasoning, ultimately allowing you to put successful work out into the world that you’re proud of.

 

Mentoring1:15 PM - 1:30 PM (EDT)

Lead Your Way Through Crisis
Led by RACHEL DRORI, Founder and CEO, Daily Harvest

In extraordinary times, people turn to their leaders for leadership more than ever before. But what does it look like to lead with empathy during these times? Work one-on-one with Daily Harvest Founder and CEO, Rachel Drori on how to effectively lead amidst crisis and change. Rachel has put her people first with every decision rooted in taking care of her team. Over the last seven months, she has led 200+ team members in running an essential business, overcoming supply chain challenges, and ultimately, helping customers stock their homes with nourishing food when they need it most.

In each session, Rachel will offer personalized advice on:

  • Leading with empathy and putting people first
  • Keeping team members supported and engaged while working apart
  • Providing a clear vision and direction for the company and supporting each and every individual on the road there
  • Helping to set clear priorities and deploy resources

 

Mentoring1:15 PM - 1:30 PM (EDT)

One-on-One Mentoring Session: Adopt a Visual-First Mindset to Motivate Your Employees  
Led by AMY BALLIETT, Founder and CEO, Killer Visual Strategies 

Today's audiences expect their interactions with your brand to be driven primarily by visual communication—videos, motion graphics, interactive infographics, and social media experiences. When this type of content is high-quality, it drives more engagement, and, ultimately, more conversions. But your employees expect the same visually driven communication, whether they're undergoing internal training or reviewing an annual report. Join Amy Balliett, founder and CEO of Killer Visual Strategies and author of the definitive guide to visual communication, in a one-on-one session to discuss how your organization can adopt a visual-first mindset that drives employee success and business growth.

 

Mentoring1:30 PM - 1:45 PM (EDT)

Live Your Social Good Values
Led by SUSHMA DWIVEDI, VP, Communications and Brand Marketing, Daily Harvest

Many brands are jumping on the bandwagon when it comes to sustainability, social progress, and activism. But what does it take to do this authentically and effectively?

 

Mentoring1:30 PM - 1:45 PM (EDT)

Unlock the Power of Influencer Marketing
Led by LIANA DOUILLET GUZMÁN, Chief Marketing Officer, Skillshare

Meaningful influencer partnerships can make or break a brand’s ability to connect with its audience and expand its reach. Being hyper-focused on forging impactful, sustainable relationships has helped Skillshare become the top influencer marketer on YouTube (really!) and truly unlock the power of this invaluable marketing tool.

Join Liana Douillet Guzman, CMO of Skillshare to learn how to make the most of your influencer partnerships.

Mentoring1:30 PM - 1:45 PM (EDT)

Adopt a Visual-First Mindset to Motivate Your Employees  
Led by AMY BALLIETT, Founder and CEO, Killer Visual Strategies 

Today's audiences expect their interactions with your brand to be driven primarily by visual communication—videos, motion graphics, interactive infographics, and social media experiences. When this type of content is high-quality, it drives more engagement, and, ultimately, more conversions. But your employees expect the same visually driven communication, whether they're undergoing internal training or reviewing an annual report. Join Amy Balliett, founder and CEO of Killer Visual Strategies and author of the definitive guide to visual communication, in a one-on-one session to discuss how your organization can adopt a visual-first mindset that drives employee success and business growth.

 

Mentoring1:45 PM - 2:00 PM (EDT)

Take Hold of Your Principles to Lead Your Clients and Teams to Innovate Today
Led by COURTNEY BERRY, Managing Director, Barbarian

Our world today is vastly different from where it was just a year ago, both for the better and the worse. Between the COVID-19 pandemic and racial justice movements, we have experienced a seismic shift in our culture, and in business. As managing director at Barbarian, Courtney Berry has guided Barbarian and her clients through these changes with the principles of transparency, optimism, and a commitment to true innovation.

 

Join Berry to learn how to build client relationships and manage internal teams through times of great change.

Mentoring1:45 PM - 2:00 PM (EDT)

Leading Purpose-Driven Organizations
Led by CAROLINA GARCIA JAYARAM, Founding Executive Director, The Elevate Prize Foundation

Carolina is the founding executive director of The Elevate Prize Foundation, a charitable organization that aims to elevate humanity on a global scale by funding, guiding and scaling the platforms of social entrepreneurs within the areas of healthcare, the environment, poverty, equality, the arts, and more.

Carolina has more than two decades of experience in leading national institutions and initiatives dedicated to enriching and shaping social-impact, philanthropic and cultural communities across the United States.

Join Carolina to learn how to scale your platform as a social entrepreneur. 

Mentoring1:45 PM - 2:00 PM (EDT)

Lead Your Way Through Crisis
Led by RACHEL DRORI, Founder and CEO, Daily Harvest

In extraordinary times, people turn to their leaders for leadership more than ever before. But what does it look like to lead with empathy during these times? Work one-on-one with Daily Harvest Founder and CEO, Rachel Drori on how to effectively lead amidst crisis and change. Rachel has put her people first with every decision rooted in taking care of her team. Over the last seven months, she has led 200+ team members in running an essential business, overcoming supply chain challenges, and ultimately, helping customers stock their homes with nourishing food when they need it most.

In each session, Rachel will offer personalized advice on:

  • Leading with empathy and putting people first
  • Keeping team members supported and engaged while working apart
  • Providing a clear vision and direction for the company and supporting each and every individual on the road there
  • Helping to set clear priorities and deploy resources

 

Mentoring1:45 PM - 2:00 PM (EDT)

Lead Your Company Through a Brand Pivot
Led by LIANA DOUILLET GUZMÁN, Chief Marketing Officer, Skillshare

People often confuse branding with visual identity, but understanding the necessary nuances to truly articulate what a company stands for is vital.

At a time when self-reflection is more critical than ever, Liana Douillet Guzmán CMO of Skillshare, can offer tactical advice for refining and reorienting your company’s rebranding efforts around core principles.

Mentoring2:00 PM - 2:15 PM (EDT)

The Future of the Office: From Workplace to Workforce
Led by DAVID GALULLO, CEO, Rapt Studio

When thinking about the future of the office, companies must think not just in terms of space but in terms of people.

In these sessions together, we’ll explore what it means to shift focus from workplace to workforce, and why we believe that your company’s success will hinge on your ability to know how to support your most valuable asset—your people.

Those who are likely to find this conversation most engaging are those leading companies in roles such as CEO, CPO, CMO, and CXO.

Mentoring2:00 PM - 2:15 PM (EDT)

Master Your Story
Led by GILLIAN STURTEVANT, Senior Associate Director, Camron

A good communications program will operate in alignment with overarching business goals; it is something that your whole team will align around, and it helps everyone to better tell your story to potential clients, partners, and collaborators. It is important to have strong and compelling language out of the gate -- if you don’t define your narrative, someone else will define it for you, and incorrectly.

Camron can give insight into how key messaging develops, and how to define your narrative to best shape the past, present, and future of your work.

Mentoring2:00 PM - 2:15 PM (EDT)

Live Your Social Good Values
Led by SUSHMA DWIVEDI, VP, Communications and Brand Marketing, Daily Harvest

Many brands are jumping on the bandwagon when it comes to sustainability, social progress, and activism. But what does it take to do this authentically and effectively?

 

Mentoring2:00 PM - 2:15 PM (EDT)

Using Messaging Technology to Exceed Consumer Expectations
Led by TRAVIS MONTAQUE, Founder and CEO, Holler

In a digital age where most communication and entertainment is happening through screens big and small, technology is expected to keep pace and even exceed consumer expectations. Yet, the place where people are most active digitally - in messaging - has not been as progressive when it comes to advancements in tech.

On a mission to make digital conversations better, Travis and his team at Holler have taken on the challenge to make messaging environments richer and more exciting places for consumers to spend their time. Through the power of AI and suggestion tech that understands the context of conversations, Holler is providing users with useful, expressive content made for messaging, in the moments they need it most.

In 2020, it is no longer enough to rely solely on creativity or technology alone, which is why Holler combines both into one. And since brands are always looking for new ways to engage with their target audiences, Holler provides them with the top-notch content they need to reach consumers meaningfully on their own terms.

Join Travis to discuss how you can use messaging technology to exceed consumer expectations.

 

Mentoring2:15 PM - 2:30 PM (EDT)

Leading Purpose-Driven Organizations
Led by CAROLINA GARCIA JAYARAM, Founding Executive Director, The Elevate Prize Foundation

Carolina is the founding executive director of The Elevate Prize Foundation, a charitable organization that aims to elevate humanity on a global scale by funding, guiding and scaling the platforms of social entrepreneurs within the areas of healthcare, the environment, poverty, equality, the arts, and more.

Carolina has more than two decades of experience in leading national institutions and initiatives dedicated to enriching and shaping social-impact, philanthropic and cultural communities across the United States.

Join Carolina to learn how to scale your platform as a social entrepreneur. 

Mentoring2:15 PM - 2:30 PM (EDT)

The Future of the Office: From Workplace to Workforce
Led by MICHELLE LEE, Director of Strategy, Rapt Studio

When thinking about the future of the office, companies must think not just in terms of space but in terms of people.

In these sessions together, we’ll explore what it means to shift focus from workplace to workforce, and why we believe that your company’s success will hinge on your ability to know how to support your most valuable asset—your people.

Those who are likely to find this conversation most engaging are those leading companies in roles such as CEO, CPO, CMO, and CXO.

Mentoring2:15 PM - 2:30 PM (EDT)

Lead Your Way Through Crisis
Led by RACHEL DRORI, Founder and CEO, Daily Harvest

In extraordinary times, people turn to their leaders for leadership more than ever before. But what does it look like to lead with empathy during these times? Work one-on-one with Daily Harvest Founder and CEO, Rachel Drori on how to effectively lead amidst crisis and change. Rachel has put her people first with every decision rooted in taking care of her team. Over the last seven months, she has led 200+ team members in running an essential business, overcoming supply chain challenges, and ultimately, helping customers stock their homes with nourishing food when they need it most.

In each session, Rachel will offer personalized advice on:

  • Leading with empathy and putting people first
  • Keeping team members supported and engaged while working apart
  • Providing a clear vision and direction for the company and supporting each and every individual on the road there
  • Helping to set clear priorities and deploy resources

 

Mentoring2:15 PM - 2:45 PM (EDT)

Master Your Story
Led by GILLIAN SURTEVANT, Senior Associate Director, Camron

A good communications program will operate in alignment with overarching business goals; it is something that your whole team will align around, and it helps everyone to better tell your story to potential clients, partners, and collaborators. It is important to have strong and compelling language out of the gate -- if you don’t define your narrative, someone else will define it for you, and incorrectly.

Camron can give insight into how key messaging develops, and how to define your narrative to best shape the past, present, and future of your work.

Mentoring2:30 PM - 2:45 PM (EDT)

Scaling a Company and Fundraising During a Pandemic 
Led by MATT COOPER, CEO, Skillshare

With years of experience scaling companies, Matt Cooper, CEO of Skillshare can be a guiding voice for young entrepreneurs looking to grow their business. Matt knows how to build platforms for niche audiences from the ground up, and recently led Skillshare through a $66 million Series D round.

Join Matt to learn how to navigate fundraising during the global pandemic.

 

Matt Cooper, CEO of online learning platform Skillshare, is dedicated to connecting life-long learners everywhere and building a more creative and prosperous world. Before joining Skillshare, Matt was the CEO of Visually, an online marketplace for creative work that was acquired by ScribbleLive in January 2016. Prior to Visually, he was the VP of operations, enterprise and international for oDesk (now Upwork), the world's largest marketplace for online work.

Mentoring2:30 PM - 2:45 PM (EDT)

Harness Your Power of Creative Destruction
Led by STEVEN MOY,  CEO, Barbarian

Any semblance of a “playbook” for leaders has been thrown out the window in light of the pandemic and the larger cultural reckoning. The leadership paradigm has been disrupted entirely, but Steven believes there is a silver lining. His philosophy of destroy to create, tearing down the old to make way for the new, has never been more relevant as a leadership mentality and a way to deliver true digital transformation.

 

Learn how to put this philosophy into practice for both your employees and your business.

Mentoring2:30 PM - 2:45 PM (EDT)

Lead with Your Mission
Led by SHAWN BUCKLEY, Founder, JustFoodForDogs

For a mission-led brand, the mission must always take priority, even over profits. JustFoodForDogs founder Shawn Buckley revolutionized the pet food industry by putting those the company serves – the dogs – first.
 

Nowhere is this more clear than with his new book Big Kibble, where he is donating all of the author profits to rescue. Tackle tough decisions by leading with the mission, even if it does not seem like the best financial decision on the surface, and reap the benefits for the long run.

Mentoring2:30 PM - 2:45 PM (EDT)

The Future of the Office: From Workplace to Workforce
Led by MICHELLE LEE, Director of Strategy, Rapt Studio

When thinking about the future of the office, companies must think not just in terms of space but in terms of people.

In these sessions together, we’ll explore what it means to shift focus from workplace to workforce, and why we believe that your company’s success will hinge on your ability to know how to support your most valuable asset—your people.

Those who are likely to find this conversation most engaging are those leading companies in roles such as CEO, CPO, CMO, and CXO.

Mentoring2:45 PM - 3:00 PM (EDT)

One-on-One Mentoring Session: Lead Your Way Through Crisis
Led by RACHEL DRORI, Founder and CEO, Daily Harvest

In extraordinary times, people turn to their leaders for leadership more than ever before. But what does it look like to lead with empathy during these times? Work one-on-one with Daily Harvest Founder and CEO, Rachel Drori on how to effectively lead amidst crisis and change. Rachel has put her people first with every decision rooted in taking care of her team. Over the last seven months, she has led 200+ team members in running an essential business, overcoming supply chain challenges, and ultimately, helping customers stock their homes with nourishing food when they need it most.

In each session, Rachel will offer personalized advice on:

  • Leading with empathy and putting people first
  • Keeping team members supported and engaged while working apart
  • Providing a clear vision and direction for the company and supporting each and every individual on the road there
  • Helping to set clear priorities and deploy resources

 

Mentoring2:45 PM - 3:00 PM (EDT)

Speak to Your Customers Like They Speak to Each Other 
Led by Pat Giles, Head of Studio, Holler

2020 is the year that changed traditional campaign advertising. And one consumer trend is poised to elevate the consumer-brand relationship: messaging. Now that even more conversations are taking place online, messaging has seen an unprecedented boom. Conversational media – an animated sticker, emoji, GIF, or other visual content that helps drive a conversation – is a new frontier for marketers, putting brands in the driver seat by creating an opportunity to organically and creatively weave themselves into existing consumer conversations in a meaningful way.

Holler guides brands through the creation of useful branded content that consumers around the world are excited to use.

Join Holler to discuss how you can cultivate deeper relationships with consumers.

Mentoring2:45 PM - 3:00 PM (EDT)

Leading Purpose-Driven Organizations
Led by CAROLINA GARCIA JAYARAM, Founding Executive Director, The Elevate Prize Foundation

Carolina is the founding executive director of The Elevate Prize Foundation, a charitable organization that aims to elevate humanity on a global scale by funding, guiding and scaling the platforms of social entrepreneurs within the areas of healthcare, the environment, poverty, equality, the arts, and more.

Carolina has more than two decades of experience in leading national institutions and initiatives dedicated to enriching and shaping social-impact, philanthropic and cultural communities across the United States.

Join Carolina to learn how to scale your platform as a social entrepreneur. 

Mentoring2:45 PM - 3:00 PM (EDT)

Tap Into Your Courageous Spirit in a Time of Unprecedented Change 
Led by RESH SIDHU, Executive Creative Director, Barbarian

For many, finding that creative spark today is more difficult than ever before. With the backdrop of a global pandemic, racial injustice, and the isolation of quarantine, how does one get themselves and their teams motivated to find the next breakthrough idea?

As a TED speaker, VR visionary, and creative powerhouse, Resh will use this session to share her insights into motivating teams, challenging the norm, and embracing courageous innovation in a time of unprecedented change.

 

Mentoring3:00 PM - 3:15 PM (EDT)

Screenless Storytelling in 2020
Led by JACKIE! ZHOU, Lead sound designer, one thousand birds

As the creative landscape has shifted into new frontiers, we are challenged to re-invent, re-design, and refresh our considerations for the limits of storytelling. As a creative element, sound can enable and expand one's creative capabilities beyond practical limitations.

Drawing from interdisciplinary principles and experience in podcasts, installations, and film, Jackie! Zhou, Lead sound designer at one thousand birds will lead an exploratory conversation with participants looking to galvanize their use of sound and re-define their creative possibilities in the current landscape. 

Mentoring3:00 PM - 3:15 PM (EDT)

Prioritizing Design in Business Development
Led by BEN WHITE, VP, Growth and Managing Director, fuseproject

As designers, the creative work we produce is at the heart of everything we do. When it comes to business development however, connecting with prospective clients is also about making a business case out of design.
 

In this session, fuseproject leadership will help you learn how to strike that critical balance between showcasing your talent and bringing value to your business development targets through your services.

Mentoring3:00 PM - 3:15 PM (EDT)

Solution Mindset
Led by R MORDECAI, Head of Innovation and Partnerships, Innocean USA

The path to innovative solutions often requires tackling outrageous asks, bringing (or keeping) people on board and pushing past "no." Navigating those obstacles and finding the win involves identifying strategic opportunities and learning the art of compromise — all of which are key components to a solution mindset.

Hear from Mordecai, head of innovation and partnerships at award-winning creative agency INNOCEAN, about how this way of thinking is the foundation of her work pushing brands to forward-thinking success.

 

Mentoring3:00 PM - 3:45 PM (EDT)

Rethink How You Hire
Led by KELLEY MITCHELL PRICE, VP, Experience Design, T3

Diversity is often narrowly defined in terms of gender, race, or orientation. Yet what we're really after—the real diversity—is a mix of people who think differently, who bring different context to our culture. This doesn't happen by accident.

 

Explore the ideas of "culture add" instead of "culture fit" in this one-on-one session with Kelley Mitchell Price, general manager of experience design at T3.

Mentoring3:15 PM - 3:30 PM (EDT)

Scale Your Business in Turbulent Times
Led by JEAN FREEMAN, Principal and CEO, Zambezi 

Entrepreneurship has its unique set of challenges and ups and downs, which have been amplified by the turbulence of 2020. What are the most productive ways to navigate it all? From using this time to refocus, to uncovering opportunities and dealing with the issues of this new working world.

As the CEO of the country’s largest female-owned and -run advertising agency, Jean understands what needs to be done. Whether you are considering launching a new business or trying to overcome significant obstacles, she can share how to find focus, success, and fulfillment right now.

Mentoring3:15 PM - 3:30 PM (EDT)

Leading Purpose-Driven Organizations
Led by CAROLINA GARCIA JAYARAM, Founding Executive Director, The Elevate Prize Foundation

Carolina is the founding executive director of The Elevate Prize Foundation, a charitable organization that aims to elevate humanity on a global scale by funding, guiding and scaling the platforms of social entrepreneurs within the areas of healthcare, the environment, poverty, equality, the arts, and more.

Carolina has more than two decades of experience in leading national institutions and initiatives dedicated to enriching and shaping social-impact, philanthropic and cultural communities across the United States.

Join Carolina to learn how to scale your platform as a social entrepreneur. 

Mentoring3:15 PM - 3:30 PM (EDT)

Embrace Your Internal Irrational Visionary
Led by Ben Gaddis, CEO and President, T3

What would make your business drop to zero revenue tomorrow? For many companies and industries, 2020 has been a crash course in answering that question. Ben Gaddis' solution is a Zero Revenue Plan. This is the moment to contemplate the completely irrational and previously unimaginable, so you can brace yourself with greater confidence when the next “never gonna happen” catastrophe strikes. You can’t control the external factors, but you can control how you prepare for these suddenly not-so-far-fetched catastrophic scenarios.  

Join T3 CEO Ben Gaddis in a one-on-one session to learn how to become an irrational visionary and strategize the Zero Revenue Plan that’s right for you — and which may just save your business.

Mentoring3:15 PM - 3:30 PM (EDT)

Prioritizing Design in Business Development
Led by BEN WHITE, VP, Growth and Managing Director, fuseproject

As designers, the creative work we produce is at the heart of everything we do. When it comes to business development however, connecting with prospective clients is also about making a business case out of design.
 

In this session, fuseproject leadership will help you learn how to strike that critical balance between showcasing your talent and bringing value to your business development targets through your services.

Mentoring3:30 PM - 3:45 PM (EDT)

Screenless Storytelling in 2020
Led by JACKIE! ZHOU, Lead sound designer, one thousand birds

As the creative landscape has shifted into new frontiers, we are challenged to re-invent, re-design, and refresh our considerations for the limits of storytelling. As a creative element, sound can enable and expand one's creative capabilities beyond practical limitations.

Drawing from interdisciplinary principles and experience in podcasts, installations, and film, Jackie! Zhou, Lead sound designer at one thousand birds will lead an exploratory conversation with participants looking to galvanize their use of sound and re-define their creative possibilities in the current landscape. 

Mentoring3:30 PM - 3:45 PM (EDT)

Applying AI for Good
Led by CHRIS ALDEN, Group Director, Work & Co.

While AI to date has commonly been tapped to create customer service tools, there’s also an opportunity to use it to help people in novel ways. Planned Parenthood’s Roo is a mobile-first tool that enables teens to ask questions, anonymously, in a way that feels safer and more reliable to them than asking a parent or a teacher. The AI chatbot serves as a bridge to the informed advice offered by medical professionals in Planned Parenthood centers — distributed for free 24/7, and through machine learning, it’s scaling into an ever-expanding resource library. Named one a Fast Company Innovation by Design winner, Best Use of Machine Learning by the Webby Awards, and one of the Best Inventions of 2019 by Time. 

Chris is a hands-on developer and strategic technical architect. He brings a focus to empowering teams to build one-of-a-kind digital products. At Work & Co, he has led the development of digital experiences to clients as varied as Oscar, MailChimp, Lyft, LVMH, Etsy, and Planned Parenthood. Before joining Work & Co, Chris led the front-end development team for Spies & Assassins.

Join Chris to learn how AI can be applied for good. 

Mentoring3:30 PM - 3:45 PM (EDT)

One-on-One Mentoring Session: Tap Into Your Courageous Spirit in a Time of Unprecedented Change 
Led by RESH SIDHU, Executive Creative Director, Barbarian

For many, finding that creative spark today is more difficult than ever before. With the backdrop of a global pandemic, racial injustice, and the isolation of quarantine, how does one get themselves and their teams motivated to find the next breakthrough idea?

As a TED speaker, VR visionary, and creative powerhouse, Resh will use this session to share her insights into motivating teams, challenging the norm, and embracing courageous innovation in a time of unprecedented change.

 

Mentoring3:30 PM - 3:45 PM (EDT)

Rethink How You Hire
Led by KELLEY MITCHELL PRICE, VP, Experience Design, T3

Diversity is often narrowly defined in terms of gender, race, or orientation. Yet what we're really after—the real diversity—is a mix of people who think differently, who bring different context to our culture. This doesn't happen by accident.

 

Explore the ideas of "culture add" instead of "culture fit" in this one-on-one session with Kelley Mitchell Price, general manager of experience design at T3.

Mentoring3:45 PM - 4:00 PM (EDT)

Embrace Your Internal Irrational Visionary
Led by Ben Gaddis, CEO and President, T3

What would make your business drop to zero revenue tomorrow? For many companies and industries, 2020 has been a crash course in answering that question. Ben Gaddis' solution is a Zero Revenue Plan. This is the moment to contemplate the completely irrational and previously unimaginable, so you can brace yourself with greater confidence when the next “never gonna happen” catastrophe strikes. You can’t control the external factors, but you can control how you prepare for these suddenly not-so-far-fetched catastrophic scenarios.  

Join T3 CEO Ben Gaddis in a one-on-one session to learn how to become an irrational visionary and strategize the Zero Revenue Plan that’s right for you — and which may just save your business.

Mentoring3:45 PM - 4:00 PM (EDT)

Solution Mindset
Led by R MORDECAI, Head of Innovation and Partnerships, Innocean USA

The path to innovative solutions often requires tackling outrageous asks, bringing (or keeping) people on board and pushing past "no." Navigating those obstacles and finding the win involves identifying strategic opportunities and learning the art of compromise — all of which are key components to a solution mindset.

Hear from Mordecai, head of innovation and partnerships at award-winning creative agency INNOCEAN, about how this way of thinking is the foundation of her work pushing brands to forward-thinking success.

 

Mentoring3:45 PM - 4:00 PM (EDT)

How to Build Culture in a Hybrid Workplace
Led by MYRA CANNON, Director of People Science, Culture Amp

Join Myra Cannon, Director of People Science at Culture Amp, to get actionable advice on how to build culture in a hybrid workplace where some employees work remotely and some are in the office.

This hybrid future of work will challenge organizations to find different ways to induct and introduce newcomers, to approach learning and development, and to foster a sense of belonging.

Myra will share key strategies you can implement to make the hybrid model work and will provide you with feedback and inspiration on how to take action.

 

Mentoring3:45 PM - 4:00 PM (EDT)

Adapt Your Company Culture for WFH Chaos
Led by SANDRA DUFF, SVP, Strategy Activation and Operations, Jackman

2020 has turned out to be a year like no other. The pandemic has changed the way we live and for many, this has meant shifting to working from home. Working parents must juggle virtual school and childcare with never-ending Zoom calls and full-time workloads. Change is happening at an extremely rapid pace and we are not seeing each other face to face, so what does this mean for how you guide your company's culture right now?

Jackman is a firm built on reinvention, and under Sandra's leadership, has been able to apply its principles to its own company culture. Sandra can share how to adapt and grow your company culture, let your employees know you support them, and foster creativity and innovation during these turbulent times.

Mentoring4:00 PM - 4:15 PM (EDT)

Scale Your Business in Turbulent Times
Led by JEAN FREEMAN, Principal and CEO, Zambezi

Entrepreneurship has its unique set of challenges and ups and downs, which have been amplified by the turbulence of 2020. What are the most productive ways to navigate it all? From using this time to refocus, to uncovering opportunities and dealing with the issues of this new working world.

As the CEO of the country’s largest female-owned and -run advertising agency, Jean understands what needs to be done. Whether you are considering launching a new business or trying to overcome significant obstacles, she can share how to find focus, success, and fulfillment right now.

Mentoring4:00 PM - 4:15 PM (EDT)

The Urgency of Science - How Can You Make an Impact?
Led by KATHRYN GUARINI, Chief Operating Officer and VP, Impact Science, IBM Research

The world needs science now more than ever. It is vital to our future prosperity and health. This year in particular marks a critical juncture for global action -- from the pandemic to climate change, poverty to pollution, food security and so much more. 

Join Kathryn Guarini, Chief operating officer of IBM Research and VP of impact science in a one-on-one session to discuss how you can make an impact with technology and science in your work, in your industry, and for society at large.  

Mentoring4:00 PM - 4:15 PM (EDT)

Reinvent Your Business Model 
Led by CHRISTIAN BARNARD, Chief Operating Officer, T3

Christian Barnard, COO of T3, will walk through how the company has transitioned from the fee models of old (primarily based on selling time) to new methods that now command premium margins for all the agency’s work. He’ll share various directions of exploration, including those that didn’t work and why.

 

Most importantly, the session will focus on those fee models performing most successfully—those driving the most significant revenue growth for the agency.

Mentoring4:00 PM - 4:15 PM (EDT)

One-on-One Mentoring Session: Screenless Storytelling in 2020
Led by JACKIE! ZHOU, Lead sound designer, one thousand birds

As the creative landscape has shifted into new frontiers, we are challenged to re-invent, re-design, and refresh our considerations for the limits of storytelling. As a creative element, sound can enable and expand one's creative capabilities beyond practical limitations.

Drawing from interdisciplinary principles and experience in podcasts, installations, and film, Jackie! Zhou, Lead sound designer at one thousand birds will lead an exploratory conversation with participants looking to galvanize their use of sound and re-define their creative possibilities in the current landscape. 

Mentoring4:15 PM - 4:30 PM (EDT)

Reinvent Your Business Model 
Led by CHRISTIAN BARNARD, Chief Operating Officer, T3

Christian Barnard, COO of T3, will walk through how the company has transitioned from the fee models of old (primarily based on selling time) to new methods that now command premium margins for all the agency’s work. He’ll share various directions of exploration, including those that didn’t work and why.

 

Most importantly, the session will focus on those fee models performing most successfully—those driving the most significant revenue growth for the agency.

Mentoring4:15 PM - 4:30 PM (EDT)

One-on-One Mentoring Session: The Urgency of Science - How Can You Make an Impact?
Led by KATHRYN GUARINI, Chief Operating Officer and VP, Impact Science, IBM Research

The world needs science now more than ever. It is vital to our future prosperity and health. This year in particular marks a critical juncture for global action -- from the pandemic to climate change, poverty to pollution, food security and so much more. 

Join Kathryn Guarini, Chief operating officer of IBM Research and VP of impact science in a one-on-one session to discuss how you can make an impact with technology and science in your work, in your industry, and for society at large.  

Mentoring4:15 PM - 4:30 PM (EDT)

Understanding the Experiences of Underrepresented Employees to Drive Change
Led by AUBREY BLANCHE, Director, Equitable Design and Impact, Culture Amp

Join Aubrey Blanche, Director of Equitable Design & Impact at Culture Amp, to get targeted coaching and advice on how to more deeply understand the experience of underrepresented employees at your company. A globally-sought-after expert in equitable design and diversity & inclusion, she has experience building impactful, evolutionary programs and approaches across the global tech and venture capital industries.

She'll help you to understand when to survey (including best practices and key trends to look for in your data), and when you should rely on more quantitative methods to gather insights. From there, she'll be able to provide you feedback and inspiration on how to take action to build culture and a talent approach that creates a workplace where all of your employees can thrive.

 

Mentoring4:15 PM - 4:30 PM (EDT)

One-on-One Mentoring Session: Adapt Your Company Culture for WFH Chaos
Led by SANDRA DUFF, SVP, Strategy Activation and Operations, Jackman

2020 has turned out to be a year like no other. The pandemic has changed the way we live and for many, this has meant shifting to working from home. Working parents must juggle virtual school and childcare with never-ending Zoom calls and full-time workloads. Change is happening at an extremely rapid pace and we are not seeing each other face to face, so what does this mean for how you guide your company's culture right now?

Jackman is a firm built on reinvention, and under Sandra's leadership, has been able to apply its principles to its own company culture. Sandra can share how to adapt and grow your company culture, let your employees know you support them, and foster creativity and innovation during these turbulent times.

Mentoring4:30 PM - 4:45 PM (EDT)

Gratitude, Intentions & Manifestations - How can this all lead to a more purposeful life and career? 
Led by JENNIFER STUCKO, Founder and CEO, Prota Fiori

Amid the life-altering changes, uncertainties and opportunities that we're all faced with today, how can the practice of mindfulness allow you to embrace change and explore a more purposeful path forward? How will what you do on your personal clock affect what you can uncover in your career, whether you're looking for a new position or entertaining taking the leap of faith into entrepreneurship?

Life is not one size fits all, so join Jennifer Stucko, Founder and CEO of Prota Fiori and make it your own journey.

Mentoring4:30 PM - 4:45 PM (EDT)

Reinvent Your Business Model 
Led by CHRISTIAN BARNARD, Chief Operating Officer, T3

Christian Barnard, COO of T3, will walk through how the company has transitioned from the fee models of old (primarily based on selling time) to new methods that now command premium margins for all the agency’s work. He’ll share various directions of exploration, including those that didn’t work and why.

Most importantly, the session will focus on those fee models performing most successfully—those driving the most significant revenue growth for the agency.

Mentoring4:45 PM - 5:00 PM (EDT)
Thursday, October 8, 2020

One-on-One Mentoring Session: Train Your Brain for the Upside-Down
Led by JAY SUHR, Chief Creative Officer, T3

Even before the pandemic, the ability to manage the barrage of ambiguous projects and opportunities has been a challenge for people and organizations. We freeze up. Because our brains freeze up.

 

In this one-on-one, get tips on what you can do to know your mind, get unfrozen, and guide your teams to thrive in ambiguous times from Jay Suhr, Chief creative officer at T3.

Mentoring9:00 AM - 9:15 AM (EDT)

One-on-One Mentoring Session: Future-Proof Your Startup 
Led by ANDREW DAWSON, Chief Strategy Officer, Barbarian

Between changing consumer behaviors, the acceleration of digital adoption and the recent economic downturn, it’s been tough for businesses across virtually every industry and every size. But we know it’s been especially difficult for newly found companies and startups who are attempting to scale and raise funding.

A startup founder himself and a marketing CSO, Andrew knows firsthand how crucial a strong brand strategy is for high growth companies, especially in today’s world. Join Andrew to learn how to grow and future-proof your startup through a brand-first approach.

 

Mentoring9:00 AM - 9:15 AM (EDT)

Discover the Four Secrets to Building Your Cohesive, Distributed Team
Led by JOEY CAMIRE, Managing Director and Principal, Sylvain Labs

Losing a shared office space has wide-ranging effects on team dynamics that are just now starting to come into full view. In distributed work, leaders must intentionally design for cohesion—the unified feeling of togetherness critical for productivity, collaboration, and alignment around common goals. With concerted effort, the infrastructure that holds our teams together can be made even stronger by investing resources into the distributed equivalents of four key domains of the contemporary organization: environment, culture, technology, and rhythm.

 

Mentoring9:15 AM - 9:30 AM (EDT)

Convert Your Team's Passion Into Radical Innovation
Led by AARON POWERS, Director of Strategy, Sylvain Labs

When impassioned minds come together, sparks fly in all directions—and sometimes not the kind we intend. Collaboration is the lifeblood of radical innovation. So how do leaders shape space for great ideas to travel, mingle, and expand? How do we invite debate that elevates great work instead of stripping it for parts?

In this session, Aaron Powers, director of strategy at Sylvain Labs, will leave you with new guidance on harnessing your team’s passion in service of better creative and strategic outcomes.

 

Mentoring9:15 AM - 9:30 AM (EDT)

One-on-One Mentoring Session: Build Your Tech-Centric, Modern-Day Brand
Led by SHERRY RAHMATIAN, Managing Director, Sylvain Labs

In most other industries, brand and marketing have a well-understood, prominent role to play in growing business. But in the world of technology, it’s not so clear. First-movers and product-market fit can drive so much organic growth that tech companies often invest more in delivering superior technology than building a brand. What does this mean for the future of brand and marketing, and how can we contribute meaningfully within product- and engineering-led companies? 

In this session, Sherry Rahmatian, Managing Director at Sylvain Labs, will draw from her breadth of experience and take you through techniques on branding for modern-day or digital brands, client-side thinking from fast-growing brands, and marketing at international scale. 

Target titles: Senior strategist, senior brand manager, senior marketing manager

Mentoring9:30 AM - 9:45 AM (EDT)

One-on-One Mentoring Session: Train Your Brain for the Upside-Down
Led by JAY SUHR, Chief Creative Officer, T3

Even before the pandemic, the ability to manage the barrage of ambiguous projects and opportunities has been a challenge for people and organizations. We freeze up. Because our brains freeze up.

In this one-on-one, get tips on what you can do to know your mind, get unfrozen, and guide your teams to thrive in ambiguous times from Jay Suhr, Chief creative officer at T3.

Mentoring9:30 AM - 9:45 AM (EDT)

Knowing What You (or Your Clients) Don’t Know
Led by BEN CHENEY, Managing Director and Principal, Sylvain Labs

For brands, thinking ahead and "futurecasting" are par for the course. As our culture changes and technology evolves, so do the needs and values of consumers. And we have to keep up. But what happens when you’ve thought too far ahead? Can product design for the distant future become an inefficient practice? Does creating a product without an immediate execution mean it’s less valuable? And as a brand consultant, how do you create a strategy for a client when the purpose of the product they’ve created is unknown, even to them?

In this session, Ben Cheney, principal and managing director at Sylvain Labs, will draw from his experience with challenging client work that required "knowing what he didn’t know.” He’ll explore what it means to project people’s needs today years into the future, how to create valuable purpose and vision for a future that’s simply unknown, and leave you with the tips and tricks to undertake that challenge yourself. Whether you’re client- or consultancy-side.

 

Mentoring9:45 AM - 10:00 AM (EDT)

One-on-One Mentoring Session: Future-Proof Your Startup 
Led by ANDREW DAWSON, Chief Strategy Officer, Barbarian

Between changing consumer behaviors, the acceleration of digital adoption and the recent economic downturn, it’s been tough for businesses across virtually every industry and every size. But we know it’s been especially difficult for newly found companies and startups who are attempting to scale and raise funding.

A startup founder himself and a marketing CSO, Andrew knows firsthand how crucial a strong brand strategy is for high growth companies, especially in today’s world. Join Andrew to learn how to grow and future-proof your startup through a brand-first approach.

 

Mentoring9:45 AM - 10:00 AM (EDT)

One-on-One Mentoring Session: Design What's Next for Your Physical Space 
Led by TED GALPERIN, Partner, Mythology

Mythology changed the game with the concept and execution for the Warby Parker’s first retail store in 2014, and since then have continued to establish retail models for brands like Sonos, Away and Allbirds, setting industry trends in retail design and even more broadly in marketing along the way. In 2020, new work for wellness, beauty and fitness brands in particular will integrate elements of technology, personalization and interactive experience, all within spaces designed to both adapt to and outlive constraints around COVID-19.

Join Ted to learn how the studio’s uncanny ability to translate abstract brands into physical spaces and experiences has always set them apart.

Mentoring10:00 AM - 10:15 AM (EDT)

Connect with Your Employees and Customers in the Real World 
Led by MOLLY MURPHY, Managing Director and Principal, Gensler

Understanding the rapidly evolving relationship between human behavior and the design of the built environment has never been more critical. As we navigate this new reality, we will need to shift our behaviors, interactions, and ways of moving through space. Design solutions must not only help facilitate new habits but also help instill a sense of community and a common purpose during these uncertain times.

 

Discuss how human insights, creative technologies, and brand strategy can make meaningful connections between people and spaces.

Mentoring10:15 AM - 10:30 AM (EDT)

Connect with Your Employees and Customers in the Real World 
Led by MOLLY MURPHY, Managing Director and Principal, Gensler

Understanding the rapidly evolving relationship between human behavior and the design of the built environment has never been more critical. As we navigate this new reality, we will need to shift our behaviors, interactions, and ways of moving through space. Design solutions must not only help facilitate new habits but also help instill a sense of community and a common purpose during these uncertain times.

Discuss how human insights, creative technologies, and brand strategy can make meaningful connections between people and spaces.

Mentoring10:45 AM - 11:00 AM (EDT)

Understanding Your Digital Footprint
Led by MEREDITH BRENGLE, Global Head of Digital, Camron

The digital sphere, from your website to your social platforms, is becoming the primary space for engagement across the board during the pandemic, and will continue to be an important area across businesses and institutions into the future.

Meredith Brengle, Global head of digital at Camron can help to understand how these platforms work, and provide tips to maximize utility and engagement.

Mentoring11:00 AM - 11:15 AM (EDT)

One-on-One Mentoring Session: Transcend Your Company's Silos to Fuel Innovation
Led by MARK MICHELI, VP, Experience Innovation and Product Strategy, Kelton

Past all the buzzwords and beyond all the internal politics, innovation is best when it's simplified to what matters: making something better for someone. In this one-on-one conversation, we explore emboldening “silo agnostics” in your organization and how to bring marketing, design, sales, and product teams together around serving users and creating experiences that matter.

Get tips on how to unite the tribes in your organization around the real needs of your users from Mark Micheli, VP of Experience Innovation and Product Strategy at Kelton.

 

Mentoring11:00 AM - 11:15 AM (EDT)

Understanding Your Digital Footprint
Led by MEREDITH BRENGLE, Global Head of Digital, Camron

The digital sphere, from your website to your social platforms, is becoming the primary space for engagement across the board during the pandemic, and will continue to be an important area across businesses and institutions into the future.

Meredith Brengle, Global head of digital at Camron can help to understand how these platforms work, and provide tips to maximize utility and engagement.

Mentoring11:15 AM - 11:30 AM (EDT)

Harness Your Power of Creative Destruction
Led by STEVEN MOY,  CEO, Barbarian

Any semblance of a “playbook” for leaders has been thrown out the window in light of the pandemic and the larger cultural reckoning. The leadership paradigm has been disrupted entirely, but Steven believes there is a silver lining. His philosophy of destroy to create, tearing down the old to make way for the new, has never been more relevant as a leadership mentality and a way to deliver true digital transformation.

 

Learn how to put this philosophy into practice for both your employees and your business.

Mentoring11:15 AM - 11:30 AM (EDT)

Lead—and Grow—with Your Values
Led by LISA GRALNEK , Founder and Principal, LVG & Co.

Amid the progress, disruption, uncertainty, and opportunity, we’re waking up to the responsibility each of us has to do better for the world we share. Are you a business facing an important inflection point—whether chosen or forced upon you? Are you wondering how you can drive growth, while also connecting your business operations to the values core to who you are and what you believe?
 

Lisa can help you uncover what matters most, so you can make better decisions and seize new opportunities for growth and transformation today and tomorrow.

 

Mentoring11:15 AM - 11:30 AM (EDT)

Understanding Your Digital Footprint
Led by MEREDITH BRENGLE, Global Head of Digital, Camron

The digital sphere, from your website to your social platforms, is becoming the primary space for engagement across the board during the pandemic, and will continue to be an important area across businesses and institutions into the future.

Meredith Brengle, Global head of digital at Camron can help to understand how these platforms work, and provide tips to maximize utility and engagement.

Mentoring11:30 AM - 11:45 AM (EDT)

Using Messaging Technology to Exceed Consumer Expectations
Led by TRAVIS MONTAQUE, Founder and CEO, Holler

In a digital age where most communication and entertainment is happening through screens big and small, technology is expected to keep pace and even exceed consumer expectations. Yet, the place where people are most active digitally - in messaging - has not been as progressive when it comes to advancements in tech.

On a mission to make digital conversations better, Travis and his team at Holler have taken on the challenge to make messaging environments richer and more exciting places for consumers to spend their time. Through the power of AI and suggestion tech that understands the context of conversations, Holler is providing users with useful, expressive content made for messaging, in the moments they need it most.

In 2020, it is no longer enough to rely solely on creativity or technology alone, which is why Holler combines both into one. And since brands are always looking for new ways to engage with their target audiences, Holler provides them with the top-notch content they need to reach consumers meaningfully on their own terms.

Join Travis to discuss how you can use messaging technology to exceed consumer expectations.

 

Mentoring11:30 AM - 11:45 AM (EDT)

Identify Your Brand's Mission
Led by FERNANDO MUSIC, Partner, Mythology

Recent studies have shown that the majority of consumers now make buying decisions based not just on a brand’s values, but on their stand on social issues. And in this moment, in the absence of political leadership, consumers are turning to brands to lead the way. With this in mind, Mythology believes that tomorrow’s brands will have to take risks and have a bold mission that sits within the core of their offering.

 

Join Fernando to learn how to build this exact type of brand: companies with soul who believe brands can affect positive change in society, but detect a unique shift on where the next generation will go.

Mentoring11:30 AM - 11:45 AM (EDT)

Lead—and Grow—with Your Values
Led by LISA GRALNEK , Founder and Principal, LVG & Co.

Amid the progress, disruption, uncertainty, and opportunity, we’re waking up to the responsibility each of us has to do better for the world we share. Are you a business facing an important inflection point—whether chosen or forced upon you? Are you wondering how you can drive growth, while also connecting your business operations to the values core to who you are and what you believe?
 

Lisa can help you uncover what matters most, so you can make better decisions and seize new opportunities for growth and transformation today and tomorrow.

 

Mentoring11:45 AM - 12:00 PM (EDT)

One-on-One Mentoring Session: Understanding Your Digital Footprint
Led by MEREDITH BRENGLE, Global Head of Digital, Camron

The digital sphere, from your website to your social platforms, is becoming the primary space for engagement across the board during the pandemic, and will continue to be an important area across businesses and institutions into the future.

Meredith Brengle, Global head of digital at Camron can help to understand how these platforms work, and provide tips to maximize utility and engagement.

Mentoring11:45 AM - 12:00 PM (EDT)

Harness Your Power of Creative Destruction
Led by STEVEN MOY,  CEO, Barbarian

Any semblance of a “playbook” for leaders has been thrown out the window in light of the pandemic and the larger cultural reckoning. The leadership paradigm has been disrupted entirely, but Steven believes there is a silver lining. His philosophy of destroy to create, tearing down the old to make way for the new, has never been more relevant as a leadership mentality and a way to deliver true digital transformation.

 

Learn how to put this philosophy into practice for both your employees and your business.

Mentoring11:45 AM - 12:00 PM (EDT)

Stoke Your Team's Imagination to Foster Their Shared Mission 
Led by ELIZABETH REAL, President, Strativity

As leaders and managers, some of our old tricks (the Bagel Breakfast? Team happy hours? Leadership off-sites?) to build camaraderie and belief just aren’t available to us in the same ways, and our very best talent is rethinking their own sense of purpose and mission with the world upside down.

We’ll talk about stoking the intrinsic drivers in your team—curiosity, imagination, ownership, and belief—that can create connection and shared mission.

 

Mentoring12:00 PM - 12:15 PM (EDT)

Make Space for Your Next Generation of Leaders
Led by Tom Morton, Chief strategy officer, US, R/GA

In an effort to create pathways for the next generation of leaders and to foster a more human industry, Tom Morton – Chief strategy officer, US at R/GA is available for open-forum discussions.

He hopes to not only aid growing professionals but to have an information exchange with a diverse body of rising talent.

 

Mentoring12:00 PM - 12:15 PM (EDT)

One-on-One Mentoring Session: Designing the Future of the Home
Led by WILLIAM STUART, Design Director of Industrial Design, fuseproject

The market for designing in the smart-tech homes pace is forecasted to continue growing and evolving into the unforeseeable future, especially as more people are spending the bulk of their time at home.

Join Yves in this session to learn more about how to reimagine the live/work/play experience in the home environment and the different ways to innovate across products, businesses, and protocols in the home space.

Mentoring12:00 PM - 12:15 PM (EDT)

Speak to Your Customers Like They Speak to Each Other 
Led by SARAH AITKEN, Chief Marketing Officer, Holler

2020 is the year that changed traditional campaign advertising. And one consumer trend is poised to elevate the consumer-brand relationship: messaging. Now that even more conversations are taking place online, messaging has seen an unprecedented boom. Conversational media – an animated sticker, emoji, GIF, or other visual content that helps drive a conversation – is a new frontier for marketers, putting brands in the driver seat by creating an opportunity to organically and creatively weave themselves into existing consumer conversations in a meaningful way.

Holler guides brands through the creation of useful branded content that consumers around the world are excited to use.

Join Holler to discuss how you can cultivate deeper relationships with consumers.

Mentoring12:15 PM - 12:30 PM (EDT)

Solution Mindset
Led by R MORDECAI, Head of Innovation and Partnerships, Innocean USA

The path to innovative solutions often requires tackling outrageous asks, bringing (or keeping) people on board and pushing past "no." Navigating those obstacles and finding the win involves identifying strategic opportunities and learning the art of compromise — all of which are key components to a solution mindset.

Hear from Mordecai, head of innovation and partnerships at award-winning creative agency INNOCEAN, about how this way of thinking is the foundation of her work pushing brands to forward-thinking success.

 

Mentoring12:15 PM - 12:30 PM (EDT)

Stoke Your Team's Imagination to Foster Their Shared Mission 
Led by ELIZABETH REAL, President, Strativity

As leaders and managers, some of our old tricks (the Bagel Breakfast? Team happy hours? Leadership off-sites?) to build camaraderie and belief just aren’t available to us in the same ways, and our very best talent is rethinking their own sense of purpose and mission with the world upside down.

We’ll talk about stoking the intrinsic drivers in your team—curiosity, imagination, ownership, and belief—that can create connection and shared mission.

 

Mentoring12:30 PM - 12:45 PM (EDT)

Designing the Future of the Home
Led by YVES BEHAR, Founder and Creative Lead, fuseproject

The market for designing in the smart-tech homes pace is forecasted to continue growing and evolving into the unforeseeable future, especially as more people are spending the bulk of their time at home.

Join Yves in this session to learn more about how to reimagine the live/work/play experience in the home environment and the different ways to innovate across products, businesses, and protocols in the home space.

Mentoring12:30 PM - 12:45 PM (EDT)

Speak to Your Customers Like They Speak to Each Other 
Led by SARAH AITKEN, Chief Marketing Officer, Holler

2020 is the year that changed traditional campaign advertising. And one consumer trend is poised to elevate the consumer-brand relationship: messaging. Now that even more conversations are taking place online, messaging has seen an unprecedented boom. Conversational media – an animated sticker, emoji, GIF, or other visual content that helps drive a conversation – is a new frontier for marketers, putting brands in the driver seat by creating an opportunity to organically and creatively weave themselves into existing consumer conversations in a meaningful way.

Holler guides brands through the creation of useful branded content that consumers around the world are excited to use.

Join Holler to discuss how you can cultivate deeper relationships with consumers.

Mentoring12:45 PM - 1:00 PM (EDT)

Designing the Future of the Home
Led by YVES BEHAR, Founder and Creative Lead, fuseproject

The market for designing in the smart-tech homes pace is forecasted to continue growing and evolving into the unforeseeable future, especially as more people are spending the bulk of their time at home.

Join Yves in this session to learn more about how to reimagine the live/work/play experience in the home environment and the different ways to innovate across products, businesses, and protocols in the home space.

Mentoring12:45 PM - 1:00 PM (EDT)

Separate Your Business From the Pack
Led by SARAH NATKINS, Head of Camron US, Camron

PR firms typically conduct a competitor analysis at the beginning of any campaign to help clients to understand how to distinguish themselves from the field and stand out, identifying what attributes make them truly unique.

Camron can help you to understand how to approach this kind of analysis for yourself, and provide insight on how to hone in on your key, distinguishing proposition from what you find in this process.

Mentoring1:00 PM - 1:15 PM (EDT)

Separate Your Business From the Pack
Led by SARAH NATKINS, Head of Camron US, Camron

PR firms typically conduct a competitor analysis at the beginning of any campaign to help clients to understand how to distinguish themselves from the field and stand out, identifying what attributes make them truly unique.

Camron can help you to understand how to approach this kind of analysis for yourself, and provide insight on how to hone in on your key, distinguishing proposition from what you find in this process.

Mentoring1:15 PM - 1:30 PM (EDT)

Guiding the Consumer Journey From Awareness to Acquisition in These Uncertain Times 
Led by ALISSA STAKGOLD, Co-president, Quigley-Simpson

The global pandemic and economic fallout have meant shifts in just about everything we do. One of the behaviors that has been most affected is consumer purchasing habits. For brands, and for companies that help guide brands, this means maximizing every dollar on the consumer journey from awareness to acquisition.

Join Co-president of Quigley-Simpson, Alissa Stakgold to learn how best to combine big creative ideas with performance marketing principles and connect with consumers today.

 

Mentoring1:15 PM - 1:30 PM (EDT)

Maximize Your Employees' Wellbeing
Led by BRYNN MANNINO, Senior Culture Catalyst, Balance Integration

Are you an HR manager or people leader who is looking to build or expand an employee well-being brand/program? Not sure where to start or what pitfalls to be aware of? Or perhaps you just haven’t been able to achieve meaningful engagement?

We will use this session to identify a tangible next step in developing your employee well-being brand, whether you’re starting from scratch, looking to scale and expand, or are simply looking to troubleshoot.

 

Mentoring1:15 PM - 1:30 PM (EDT)

Create Impactful Experiences Your Customers Will Love
Led by LAMAR HINES, Chief Technology Officer, Barbarian

The changes in consumer behavior due to the events of the past six months have been seismic. As a result, many brands are rapidly accelerating their digital transformation journey. Today, it has never been more critical to have a keen understanding of data, personalization, and commerce. As a former architect of Nike.com, few people understand this better than Lamar Hines.

In this session, Hines will share how brands can use existing and new technologies with razor precision to create more efficient and impactful experiences for their customers.

 

Mentoring1:15 PM - 1:30 PM (EDT)

Make Space for Your Next Generation of Leaders
Led by JAI TEDESCHI, Executive Production Director, R/GA

In an effort to create pathways for the next generation of leaders and to foster a more human industry, Jai Tedeschi – Executive Production and Operations Director is available for open-forum discussions.

She hopes to not only aid growing professionals but to have an information exchange with a diverse body of rising talent.

 

Mentoring1:30 PM - 1:45 PM (EDT)

Separate Your Business From the Pack
Led by SARAH NATKINS, Head of Camron US, Camron

PR firms typically conduct a competitor analysis at the beginning of any campaign to help clients to understand how to distinguish themselves from the field and stand out, identifying what attributes make them truly unique.

Camron can help you to understand how to approach this kind of analysis for yourself, and provide insight on how to hone in on your key, distinguishing proposition from what you find in this process.

Mentoring1:30 PM - 1:45 PM (EDT)

Level Up Your Greatness
Led by TEVIS TROWER, Founder and CEO, Balance Integration

In this get-to-the-point session, you’ll explore exactly the questions necessary for you to take your impact to the next level for the benefit of your organization.

 

Mentoring1:45 PM - 2:00 PM (EDT)

Separate Your Business From the Pack
Led by SARAH NATKINS, Head of Camron US, Camron

PR firms typically conduct a competitor analysis at the beginning of any campaign to help clients to understand how to distinguish themselves from the field and stand out, identifying what attributes make them truly unique.

Camron can help you to understand how to approach this kind of analysis for yourself, and provide insight on how to hone in on your key, distinguishing proposition from what you find in this process.

Mentoring1:45 PM - 2:00 PM (EDT)

Create Impactful Experiences Your Customers Will Love
Led by LAMAR HINES, Chief Technology Officer, Barbarian

The changes in consumer behavior due to the events of the past six months have been seismic. As a result, many brands are rapidly accelerating their digital transformation journey. Today, it has never been more critical to have a keen understanding of data, personalization, and commerce. As a former architect of Nike.com, few people understand this better than Lamar Hines.

In this session, Hines will share how brands can use existing and new technologies with razor precision to create more efficient and impactful experiences for their customers.

 

Mentoring1:45 PM - 2:00 PM (EDT)

One-on-One Mentoring Session: The Future of the Office: From Workplace to Workforce
Led by MICHELLE LEE, Director of Strategy, Rapt Studio

When thinking about the future of the office, companies must think not just in terms of space but in terms of people.

In these sessions together, we’ll explore what it means to shift focus from workplace to workforce, and why we believe that your company’s success will hinge on your ability to know how to support your most valuable asset—your people.

Those who are likely to find this conversation most engaging are those leading companies in roles such as CEO, CPO, CMO, and CXO.

Mentoring2:00 PM - 2:15 PM (EDT)

Put Sustainability Into Every Aspect of Your Product Design
Led by QIN LI, VP of design, fuseproject

Success in achieving sustainability exists not only at the product level, but throughout the entire design ecosystem and process.

Join this session to hear how Qin Li, VP of design at fuseproject believes that addressing this global issue starts with building the right partnerships, sharing best practices, and understanding materiality.

Mentoring2:00 PM - 2:15 PM (EDT)

One-on-One Mentoring Session: Guiding the Consumer Journey From Awareness to Acquisition in These Uncertain Times 
Led by ALISSA STAKGOLD, Co-president, Quigley-Simpson

The global pandemic and economic fallout have meant shifts in just about everything we do. One of the behaviors that has been most affected is consumer purchasing habits. For brands, and for companies that help guide brands, this means maximizing every dollar on the consumer journey from awareness to acquisition.

Join Co-president of Quigley-Simpson, Alissa Stakgold to learn how best to combine big creative ideas with performance marketing principles and connect with consumers today.

 

Mentoring2:00 PM - 2:15 PM (EDT)

Tap Into Your Courageous Spirit in a Time of Unprecedented Change 
Led by RESH SIDHU, Executive Creative Director, Barbarian

For many, finding that creative spark today is more difficult than ever before. With the backdrop of a global pandemic, racial injustice, and the isolation of quarantine, how does one get themselves and their teams motivated to find the next breakthrough idea?

As a TED speaker, VR visionary, and creative powerhouse, Resh will use this session to share her insights into motivating teams, challenging the norm, and embracing courageous innovation in a time of unprecedented change.

 

Mentoring2:15 PM - 2:30 PM (EDT)

Solution Mindset
Led by R MORDECAI, Head of Innovation and Partnerships, Innocean USA

The path to innovative solutions often requires tackling outrageous asks, bringing (or keeping) people on board and pushing past "no." Navigating those obstacles and finding the win involves identifying strategic opportunities and learning the art of compromise — all of which are key components to a solution mindset.

Hear from Mordecai, head of innovation and partnerships at award-winning creative agency INNOCEAN, about how this way of thinking is the foundation of her work pushing brands to forward-thinking success.

 

Mentoring2:15 PM - 2:30 PM (EDT)

Set Yourself Up for Success—Now
Led by MARJORIE SPITZ-RENTO, Partner, Balance

In this brief session, we will zero in on what you can do right now to be a stronger leader and set your business up for success.

 

Mentoring2:15 PM - 2:30 PM (EDT)

Knowing What You (or Your Clients) Don’t Know
Led by BEN CHENEY, Managing Director and Principal, Sylvain Labs

For brands, thinking ahead and "futurecasting" are par for the course. As our culture changes and technology evolves, so do the needs and values of consumers. And we have to keep up. But what happens when you’ve thought too far ahead? Can product design for the distant future become an inefficient practice? Does creating a product without an immediate execution mean it’s less valuable? And as a brand consultant, how do you create a strategy for a client when the purpose of the product they’ve created is unknown, even to them?

In this session, Ben Cheney, principal and managing director at Sylvain Labs, will draw from his experience with challenging client work that required "knowing what he didn’t know.” He’ll explore what it means to project people’s needs today years into the future, how to create valuable purpose and vision for a future that’s simply unknown, and leave you with the tips and tricks to undertake that challenge yourself. Whether you’re client- or consultancy-side.

 

Mentoring2:15 PM - 2:30 PM (EDT)

Win your company's make-or-break moment
Led by SHAWN BUCKLEY, Founder, JustFoodForDogs

It’s easy to tout the company’s core values when all is well, but the true test of a brand comes when you are faced with a crisis. At some point, every company will have a make-or-break moment, and how your brand responds has a direct effect on how you emerge from the challenge.

Shawn Buckley revolutionized the pet food industry, founding a mission-led brand built on transparency. When the company was dealt a blow by a trusted supplier, their response earned them a legion of customers for life.

Mentoring2:30 PM - 2:45 PM (EDT)

 

The Future of the Office: From Workplace to Workforce
Led by MICHELLE LEE, Director of Strategy, Rapt Studio

When thinking about the future of the office, companies must think not just in terms of space but in terms of people.

In these sessions together, we’ll explore what it means to shift focus from workplace to workforce, and why we believe that your company’s success will hinge on your ability to know how to support your most valuable asset—your people.

Those who are likely to find this conversation most engaging are those leading companies in roles such as CEO, CPO, CMO, and CXO.

Mentoring2:30 PM - 2:45 PM (EDT)

Put Sustainability Into Every Aspect of Your Product Design
Led by QIN LI, VP of design, fuseproject

Success in achieving sustainability exists not only at the product level, but throughout the entire design ecosystem and process.

Join this session to hear how Qin Li, VP of design at fuseproject believes that addressing this global issue starts with building the right partnerships, sharing best practices, and understanding materiality.

Mentoring2:30 PM - 2:45 PM (EDT)

Put Sustainability Into Every Aspect of Your Product Design
Led by QIN LI, VP of design, fuseproject

Success in achieving sustainability exists not only at the product level, but throughout the entire design ecosystem and process.

Join this session to hear how Qin Li, VP of design at fuseproject believes that addressing this global issue starts with building the right partnerships, sharing best practices, and understanding materiality.

Mentoring2:45 PM - 3:00 PM (EDT)

Tap Into Your Courageous Spirit in a Time of Unprecedented Change 
Led by RESH SIDHU, Executive Creative Director, Barbarian

For many, finding that creative spark today is more difficult than ever before. With the backdrop of a global pandemic, racial injustice, and the isolation of quarantine, how does one get themselves and their teams motivated to find the next breakthrough idea?

As a TED speaker, VR visionary, and creative powerhouse, Resh will use this session to share her insights into motivating teams, challenging the norm, and embracing courageous innovation in a time of unprecedented change.

 

Mentoring2:45 PM - 3:00 PM (EDT)

Take Hold of Your Principles to Lead Your Clients and Teams to Innovate Today
Led by COURTNEY BERRY, Managing Director, Barbarian

Our world today is vastly different from where it was just a year ago, both for the better and the worse. Between the COVID-19 pandemic and racial justice movements, we have experienced a seismic shift in our culture, and in business. As managing director at Barbarian, Courtney Berry has guided Barbarian and her clients through these changes with the principles of transparency, optimism, and a commitment to true innovation.

 

Join Berry to learn how to build client relationships and manage internal teams through times of great change.

Mentoring2:45 PM - 3:00 PM (EDT)

Cultivate Inclusive Workplace Environments that Drive Success
Led by SOFIA HERNANDEZ, Head of U.S. Business Marketing, TikTok

In corporate environments, people are praised for their recent promotion, successful project, or hitting that impressive sales goal, but we are more than just titles and numbers. And when people are empowered to bring those unique qualities and traits to the forefront, we are our best selves. Imagine how much more successful we could all be if we weren't hiding part of what makes us, us.

Join Sofia Hernandez, TikTok’s Head of US Business Marketing in a one-on-one session to discuss how leaders can cultivate inclusive workplace environments that embrace every dimension of their team and encourage employees to bring their authentic, “wholeselves” to the office each day.

 

Mentoring3:00 PM - 3:15 PM (EDT)

Spark your creativity in the age of COVID  
Led by PETER BITTENBENDER, CEO, Mass Appeal

2020 has been a reset on all levels and an unprecedented moment for businesses and leaders. Peter Bittenbender, CEO of Mass Appeal, will explain how he and his team have pivoted and pushed to stay on the cutting edge of creativity, content, and music. With limited resources and a renewed focus, Mass Appeal has been able to scale partnerships and produce culturally impactful work like few companies its size during the most challenging of times.

 

Mentoring3:00 PM - 3:15 PM (EDT)

Balancing Being an Individual Contributor and Manager
Led by KIM BOST, Design director, Work & Co. 

For designers, career growth is typically discussed only in terms of growing into managers —but what about those who want to stay hands-on because of they love the craft? According to Kim Bost, it’s possible to be both an individual contributor and manager, and even go back and forth. She makes the case that having management experience, mentoring skills, and being able to connect design work to larger company goals improves your ability as an individual contributor and enables staying rooted in what got you passionate about design in the first place.

With more than 15 years experience, Kim Bost is a product designer and art director. She joined Work & Co in 2020 as a Design Director. Previously she was a principal designer on the Product Design team at Dropbox and has served in design lead roles at Cover and Etsy.

Mentoring3:00 PM - 3:15 PM (EDT)

Adapt Your Company Culture for WFH Chaos
Led by SANDRA DUFF, SVP, Strategy Activation and Operations, Jackman

2020 has turned out to be a year like no other. The pandemic has changed the way we live and for many, this has meant shifting to working from home. Working parents must juggle virtual school and childcare with never-ending Zoom calls and full-time workloads. Change is happening at an extremely rapid pace and we are not seeing each other face to face, so what does this mean for how you guide your company's culture right now?

Jackman is a firm built on reinvention, and under Sandra's leadership, has been able to apply its principles to its own company culture. Sandra can share how to adapt and grow your company culture, let your employees know you support them, and foster creativity and innovation during these turbulent times.

Mentoring3:15 PM - 3:30 PM (EDT)

Unlock Your Hidden Instincts 
Led by MERIDETH BOGARD, Managing Director and Principal, Sylvain Labs

As humans, we’re born with a unique set of natural instincts that set us apart from other animals—from curiosity to creativity to empathy. Yet, these hardwired traits often remain hidden and dormant in our daily lives. But what if you could tap into these instincts and use them to your advantage—especially today when we seemingly need them most?

In this session, Merideth Bogard, principal and managing director at Sylvain Labs, will share five of our greatest hidden human instincts. You’ll zero in on the one that’s most vital to you today, and leave with tips and techniques on how to activate it in order to shape a better way forward for your business and yourself.

 

Mentoring3:15 PM - 3:30 PM (EDT)

Spark your creativity in the age of COVID  
Led by PETER BITTENBENDER, CEO, Mass Appeal

2020 has been a reset on all levels and an unprecedented moment for businesses and leaders. Peter Bittenbender, CEO of Mass Appeal, will explain how he and his team have pivoted and pushed to stay on the cutting edge of creativity, content, and music. With limited resources and a renewed focus, Mass Appeal has been able to scale partnerships and produce culturally impactful work like few companies its size during the most challenging of times.

 

Mentoring3:30 PM - 3:45 PM (EDT)

Reset Your Perspectives to Innovate in Turbulent Times 
Led by CHRIS KONYA, Managing director and principal, Sylvain Labs

In a time of unprecedented change, we’re looking out at a highly uncertain future. How do we innovate to offer consumers products, services, and experiences that move their lives forward and help them through moments of turmoil? How will we innovate for relevancy in this shifting time? And how do we act as leaders for those managing through the change? In this session (and private follow-up session), Chris Konya, principal and managing director at Sylvain Labs, will work with you to set new perspectives for innovation, think through how to move a team forward, and figure out the role and actions of an innovation leader in tumultuous times.

 

Mentoring3:30 PM - 3:45 PM (EDT)

Take Hold of Your Principles to Lead Your Clients and Teams to Innovate Today
Led by COURTNEY BERRY, Managing Director, Barbarian

Our world today is vastly different from where it was just a year ago, both for the better and the worse. Between the COVID-19 pandemic and racial justice movements, we have experienced a seismic shift in our culture, and in business. As managing director at Barbarian, Courtney Berry has guided Barbarian and her clients through these changes with the principles of transparency, optimism, and a commitment to true innovation.

 

Join Berry to learn how to build client relationships and manage internal teams through times of great change.

Mentoring3:30 PM - 3:45 PM (EDT)

One-on-One Mentoring Session: Applying AI for Good
Led by CHRIS ALDEN, Group Director, Work & Co.

While AI to date has commonly been tapped to create customer service tools, there’s also an opportunity to use it to help people in novel ways. Planned Parenthood’s Roo is a mobile-first tool that enables teens to ask questions, anonymously, in a way that feels safer and more reliable to them than asking a parent or a teacher. The AI chatbot serves as a bridge to the informed advice offered by medical professionals in Planned Parenthood centers — distributed for free 24/7, and through machine learning, it’s scaling into an ever-expanding resource library. Named one a Fast Company Innovation by Design winner, Best Use of Machine Learning by the Webby Awards, and one of the Best Inventions of 2019 by Time. 

Chris is a hands-on developer and strategic technical architect. He brings a focus to empowering teams to build one-of-a-kind digital products. At Work & Co, he has led the development of digital experiences to clients as varied as Oscar, MailChimp, Lyft, LVMH, Etsy, and Planned Parenthood. Before joining Work & Co, Chris led the front-end development team for Spies & Assassins. Chris holds a Masters in Interactive Technologies from NYU Tisch.

Join Chris to learn how AI can be applied for good.

Mentoring3:30 PM - 3:45 PM (EDT)

Rethink How You Hire
Led by KELLEY MITCHELL PRICE, VP, Experience Design, T3

Diversity is often narrowly defined in terms of gender, race, or orientation. Yet what we're really after—the real diversity—is a mix of people who think differently, who bring different context to our culture. This doesn't happen by accident.

 

Explore the ideas of "culture add" instead of "culture fit" in this one-on-one session with Kelley Mitchell Price, general manager of experience design at T3.

Mentoring3:45 PM - 4:00 PM (EDT)

Adapt Your Company Culture for WFH Chaos
Led by SANDRA DUFF, SVP, Strategy Activation and Operations, Jackman

2020 has turned out to be a year like no other. The pandemic has changed the way we live and for many, this has meant shifting to working from home. Working parents must juggle virtual school and childcare with never-ending Zoom calls and full-time workloads. Change is happening at an extremely rapid pace and we are not seeing each other face to face, so what does this mean for how you guide your company's culture right now?

Jackman is a firm built on reinvention, and under Sandra's leadership, has been able to apply its principles to its own company culture. Sandra can share how to adapt and grow your company culture, let your employees know you support them, and foster creativity and innovation during these turbulent times.

Mentoring3:45 PM - 4:00 PM (EDT)

Leading Purpose-Driven Organizations
Led by CAROLINA GARCIA JAYARAM, Founding Executive Director, The Elevate Prize Foundation

Carolina is the founding executive director of The Elevate Prize Foundation, a charitable organization that aims to elevate humanity on a global scale by funding, guiding and scaling the platforms of social entrepreneurs within the areas of healthcare, the environment, poverty, equality, the arts, and more.

Carolina has more than two decades of experience in leading national institutions and initiatives dedicated to enriching and shaping social-impact, philanthropic and cultural communities across the United States.

Join Carolina to learn how to scale your platform as a social entrepreneur. 

Mentoring4:00 PM - 4:15 PM (EDT)

Gratitude, Intentions & Manifestations - How can this all lead to a more purposeful life and career? 
Led by JENNIFER STUCKO, Founder and CEO, Prota Fiori

Amid the life-altering changes, uncertainties and opportunities that we're all faced with today, how can the practice of mindfulness allow you to embrace change and explore a more purposeful path forward? How will what you do on your personal clock affect what you can uncover in your career, whether you're looking for a new position or entertaining taking the leap of faith into entrepreneurship?

Life is not one size fits all, so join Jennifer Stucko, Founder and CEO of Prota Fiori and make it your own journey.

Mentoring4:00 PM - 4:15 PM (EDT)

Rethink How You Hire
Led by KELLEY MITCHELL PRICE, VP, Experience Design, T3

Diversity is often narrowly defined in terms of gender, race, or orientation. Yet what we're really after—the real diversity—is a mix of people who think differently, who bring different context to our culture. This doesn't happen by accident.

 

Explore the ideas of "culture add" instead of "culture fit" in this one-on-one session with Kelley Mitchell Price, general manager of experience design at T3.

Mentoring4:15 PM - 4:30 PM (EDT)

Make Space for Your Next Generation of Leaders
Led by JEANNE NICASTRO, Executive Director, Talent Transformation, R/GA

In an effort to create pathways for the next generation of leaders and to foster a more human industry, Jeanne Nicastro,  Executive director of learning and development at R/GA is available for open-forum discussions.

They hope to not only aid growing professionals, but to have an information exchange with a diverse body of rising talent.

 

Mentoring4:15 PM - 4:30 PM (EDT)

Leading Purpose-Driven Organizations
Led by CAROLINA GARCIA JAYARAM, Founding Executive Director, The Elevate Prize Foundation

Carolina is the founding executive director of The Elevate Prize Foundation, a charitable organization that aims to elevate humanity on a global scale by funding, guiding and scaling the platforms of social entrepreneurs within the areas of healthcare, the environment, poverty, equality, the arts, and more.

Carolina has more than two decades of experience in leading national institutions and initiatives dedicated to enriching and shaping social-impact, philanthropic and cultural communities across the United States.

Join Carolina to learn how to scale your platform as a social entrepreneur. 

Mentoring4:30 PM - 4:45 PM (EDT)

Gratitude, Intentions & Manifestations - How can this all lead to a more purposeful life and career? 
Led by JENNIFER STUCKO, Founder and CEO, Prota Fiori

Amid the life-altering changes, uncertainties and opportunities that we're all faced with today, how can the practice of mindfulness allow you to embrace change and explore a more purposeful path forward? How will what you do on your personal clock affect what you can uncover in your career, whether you're looking for a new position or entertaining taking the leap of faith into entrepreneurship?

Life is not one size fits all, so join Jennifer Stucko, Founder and CEO of Prota Fiori and make it your own journey.

Mentoring4:30 PM - 4:45 PM (EDT)