Identify Your Brand's Mission
Led by FERNANDO MUSIC, Partner and managing director, Mythology
Recent studies have shown that the majority of consumers now make buying decisions based not just on a brand’s values, but on their stand on social issues. And in this moment, in the absence of political leadership, consumers are turning to brands to lead the way. With this in mind, Mythology believes that tomorrow’s brands will have to take risks and have a bold mission that sits within the core of their offering.
Join Fernando to learn how to build this exact type of brand: companies with soul who believe brands can affect positive change in society, but detect a unique shift on where the next generation will go.