Master Your Story
Led by GILLIAN STURTEVANT, Senior associate director, Camron
A good communications program will operate in alignment with overarching business goals; it is something that your whole team will align around, and it helps everyone to better tell your story to potential clients, partners, and collaborators. It is important to have strong and compelling language out of the gate -- if you don’t define your narrative, someone else will define it for you, and incorrectly.
Camron can give insight into how key messaging develops, and how to define your narrative to best shape the past, present, and future of your work.