Scaling Your Brand with Video
Facilitated by ALEXANDRA VILLA, Director of Client Success, QuickFrame
Video has an unparalleled ability to engage audiences. It’s no surprise that your customers are watching videos at an unprecedented rate, everywhere from their social media and streaming TV apps to their online and even in-store shopping experiences. To compete in this video-dominant landscape, your brand must regularly release video content and engaging ads that speak to different points along the customer journey.
Join Alexandra Villa from QuickFrame for a capturing discussion that explores the different types of videos that can be deployed across the entire path-to-purchase, tips for embracing agile production approaches, stretching your marketing budget as far as possible, and how to incorporate customer data into your creative development process.
You will learn:
- What types of video should be used across the customer journey (including ongoing retention)
- Tips for maximizing production and marketing budgets
- How data can be used to inform the creative concepting process
Alexandra advises disruptive brands (including Hydrant, Prose, Andie Swim, and more) on how to quickly grow awareness and scale revenue through audience-targeted, platform-specific video campaigns designed for specific moments across the customer’s path-to-purchase.