Innovating with Purpose
Facilitated by JUANITA DELOACH, Counselor, Advocate, and Litigator
Innovative brands – regardless of size – all share one common trait: They understand that their brand is one of their greatest assets and use it as a powerful lens to drive innovation. In this session, participants will discuss the various intellectual properties that can be used to protect your greatest assets.
- Why having a strong brand is important
- The different forms of intellectual property to protect your brand
- Which one(s) are right for you
Juanita is a counselor, advocate, and litigator with a Ph.D. in electrical engineering. She is committed to adding value to clients and colleagues alike by designing creative and actionable strategies that protect your brand and even the most sophisticated innovations.