Irrational Loyalty: Reimagine Your Brand for a Turbulent World
Facilitated by DEB GABOR, Founder and CEO, Sol Marketing, a strategy-led marketing firm
Irrational Loyalty is a condition in which customers are so indelibly bonded to a company’s brand that they’d feel they were cheating on it were they to choose an alternative. Irrational Loyalty allows brands to scale rapidly and more profitably, to charge a premium for their products and services, and enables them to endure the most turbulent times. The one thing business leaders have learned from the last six months is that everyone has been fundamentally changed by their experiences, and we’re never going back to the way things were before the pandemic began. That’s why savvy leaders are using this time to rethink their brand strategy to create —or shore up— their strategic foundation. Best-selling author and brand expert Deb Gabor walks audiences through a streamlined, immediately actionable brand strategy ‘‘sprint’’ to reinforce their brand and set a course for long-term focus and accountability.
Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like Hint Water and Indagare. Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, Fortune, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post