Marketing has completely changed! What perhaps used to work as a way to grow your business (networking, events, speaker opportunities, lunches, and meetings)— all of these have come to a screeching halt. But before you invest in the many different ways to market online or digitally, make sure you know how to calculate your marketing return on investment (ROI). In this session, participants will learn how to use a framework to break down for each service line in their business: a marketing strategy, objective, goal, and metric in order to calculate the overall value and return of each marketing investment. 

Kimberly is an angel investor in DC, Maryland, and Virginia, and she has worked with venture-backed companies and large publicly traded companies specifically in the areas of digital marketing and strategy consulting.