Innovation is a critical driver of success at today’s modern companies. Therefore, fostering a culture that embraces creativity and collaboration is key to being successful—especially in times of uncertainty. North Face has built its brand on inspiring people to explore outdoors and supplying them with the cutting-edge performance apparel to do it. While North Face is used to testing new products by collaborating with athletes in remote locations, shifting the entire company to remote work has required creative and nimble thinking. In this timely conversation, North Face President Arne Arens will share the lessons learned from COVID, what changes his company made to maintain its innovation edge during this challenging time, and what we can expect for 2021.