Profit Through Purpose: Turn Your Company's Values into Customer Loyalty
Presented by Square
Featuring Tia Cummings, SVP Global Brand Marketing Lead, Square; Julie Mitchell, Owner, Fig & Oak Shop; Maryam Henderson-Uloho, Founder and Owner, Sister Hearts
Research shows that 81% of customers will go out of their way to shop with a brand that aligns with their own personal values, while 42% of millennials said they started or grew a relationship with a brand based on its social impact. So, it’s clear that being “purpose driven” isn’t just window dressing anymore—it needs to be in your brand’s DNA if you’re going to be successful and create a loyal community of customers. Hear the inspirational stories of how these all-star entrepreneurs and marketing moguls built successful companies based on their core values, and learn everything you need to know about becoming a mission-based entrepreneur.