Community Counts: How to Turn Yours Into a Competitive Edge
Presented by Square
Featuring Calli Nicoletti Swofford, Owner, Miller Lane Mercantile; Imani Ellis, Founder and CEO, CultureCon and The Creative Collective NYC; and Avani Modi Sarkar, Founder, Modi Toys
Led by FastCo Works' Julianne Pepitone
The ties that bind us together have changed during the pandemic as thoughtful consumers continue to focus on places in their own neighborhoods—both physical and digital—to find a sense of community. That means that understanding and connecting meaningfully with the people who surround your business takes on extra importance. In this workshop, learn from top business owners and experts about building in-store and online community-driven businesses through social media, customer engagement, and digital and in-store sales tactics.