The Art of Expansion: How These Top Businesses Successfully Grew Their Brands in Uncertain Times
Presented by Square
Featuring Ashley Grech, Global Head of Sales, Square; Rachel Lavipour, VP Sales, North America, Malin + Goetz; and Oriana Wen, Director of Data and Innovation, Blue Bottle Coffee
Expanding your business these days comes with some much different challenges than in the past. In this engaging discussion, you will hear how different business leaders view and approach expanding their operations and how that expansion and growth are parallel to how they build their brands. From one location to two, from one concept to another, from a brick-and-mortar to an online store or the reverse, there isn’t one formula to follow and each has their pros/cons.