Refreshing Your Brand: Why Authenticity Is Key in a Post-Pandemic World
Presented by Altair
Featuring Jason Buechel, Chief Operating Officer, Whole Foods; Amy Messano, CMO, Altair; and Tahnee Perry, VP of Marketing, Deem
The global pandemic has led consumers, clients, and customers to take stock in what really matters. That’s why now, more than ever, companies need to examine how they are presenting themselves to the world. Brand authenticity is a critical element when it comes to attracting and retaining customers and employees. Factors such as a company’s contribution to society, how it treats its customers and staff, and whether it’s truly committed to sustainable practices all play a role in creating an authentic brand. It’s no longer enough to simply make claims or tout industry accreditations. Genuine actions and outcomes are what makes a brand stand out from the rest. In this forward-thinking panel discussion, top executives share their brand stories and how they are positioning their companies to succeed in today’s evolving corporate landscape.