Full Name
Lara Hodgson
Job Title
President & CEO
Company
Now
Bio
Lara serves as President & CEO of Now, a company co-founded with Stacey Abrams to free small businesses from the burden of being a free bank to their customers. Lara & Stacey co-founded Nourish Inc, and introduced its first patented products for children, in entertainment venues and retail outlets across the US. They experienced the challenge of having to wait 30+ days to get paid. Not wanting to take on debt or factor, they launched Now and created NowAccount, the first invoice payment acceleration system for B2B that enables businesses to get paid immediately in a way that feels like taking a credit card for payment (not a loan or factoring) even when terms are offered. NOW is the subject of a Harvard Business School case study and Lara has served as an Entrepreneur in Residence at the Harvard Business School.
Lara spent 5 years with Dewberry Capital Corporation, an Atlanta-based commercial real estate development and investment firm, where she served as the company’s Chief Marketing Officer and Chief Operating Officer.
Lara was the Executive Vice President of Dunk, a performance footwear and apparel manufacturing/retail company built on the concept of mass customization and founded with Shaquille O’Neal & Mike Piazza.
Lara was the Senior Vice President and General Manager of the Retail and Consumer Products Division of iXL (now Scient), an Internet strategy and consulting firm. She founded the division in 1999 and built it into one of the top performing groups within iXL. The group operated across 26 offices worldwide with clients such as The Home Depot, Coca-Cola, and Nike.
Lara is an internationally recognized speaker on creativity, innovation and access to capital. Internationally, Lara has worked in Koriyama, Japan with the U.S. Defense Department’s EAGLE Japan Program and served as the Ambassador to Lebanon for the 1996 Olympic Games.
Lara received an MBA from the Harvard Business School, and a BS in Aerospace Engineering with highest honors from the Georgia Institute of Technology. She was featured in USA Today as one of the top 20 students in the US, was the ODK National Leader of the Year and was a scholarship member of Georgia Tech’s Track & Field team.
Lara currently serves as a Trustee of the Georgia Tech Foundation and as President of the Board of Atlanta Heights Charter School. She also serves on the board of CTE (formerly known as Carolina Tractor & Equipment Company), Patterson Real Estate Group, Georgia Tech’s Scheller College of Business Advisory Board, the Georgia Tech College of Engineering Advisory Board and Georgia Tech’s Alexander Tharpe Fund board. Lara formerly served on the Georgia Regional Transportation Authority (GRTA) Board (appointed by the Governor) and the Georgia Tech Alumni Association Board.
Lara is a member of the Leadership Georgia Class of 2005 and the Leadership Atlanta Class of 2004. Lara taught finance as an adjunct instructor in Georgia Tech’s MBA Program for 10 years. Lara was honored by the Georgia Tech Athletic Association with the Total Person Alumnus Award and by the Georgia Tech Women in Engineering as the Alumnus of the Year. She is a member of the Georgia Tech Young Alumni Hall of Fame, was a recipient of a Womenetics 2013 POW! Award honoring Purposeful Women and was named to the 2016 Enterprising Women of the Year. Lara was a 2018 Southeast US Finalist for E&Y’s Entrepreneur of the Year and was named one of twelve 2019 E&Y Entrepreneurial Winning Women.
Lara spent 5 years with Dewberry Capital Corporation, an Atlanta-based commercial real estate development and investment firm, where she served as the company’s Chief Marketing Officer and Chief Operating Officer.
Lara was the Executive Vice President of Dunk, a performance footwear and apparel manufacturing/retail company built on the concept of mass customization and founded with Shaquille O’Neal & Mike Piazza.
Lara was the Senior Vice President and General Manager of the Retail and Consumer Products Division of iXL (now Scient), an Internet strategy and consulting firm. She founded the division in 1999 and built it into one of the top performing groups within iXL. The group operated across 26 offices worldwide with clients such as The Home Depot, Coca-Cola, and Nike.
Lara is an internationally recognized speaker on creativity, innovation and access to capital. Internationally, Lara has worked in Koriyama, Japan with the U.S. Defense Department’s EAGLE Japan Program and served as the Ambassador to Lebanon for the 1996 Olympic Games.
Lara received an MBA from the Harvard Business School, and a BS in Aerospace Engineering with highest honors from the Georgia Institute of Technology. She was featured in USA Today as one of the top 20 students in the US, was the ODK National Leader of the Year and was a scholarship member of Georgia Tech’s Track & Field team.
Lara currently serves as a Trustee of the Georgia Tech Foundation and as President of the Board of Atlanta Heights Charter School. She also serves on the board of CTE (formerly known as Carolina Tractor & Equipment Company), Patterson Real Estate Group, Georgia Tech’s Scheller College of Business Advisory Board, the Georgia Tech College of Engineering Advisory Board and Georgia Tech’s Alexander Tharpe Fund board. Lara formerly served on the Georgia Regional Transportation Authority (GRTA) Board (appointed by the Governor) and the Georgia Tech Alumni Association Board.
Lara is a member of the Leadership Georgia Class of 2005 and the Leadership Atlanta Class of 2004. Lara taught finance as an adjunct instructor in Georgia Tech’s MBA Program for 10 years. Lara was honored by the Georgia Tech Athletic Association with the Total Person Alumnus Award and by the Georgia Tech Women in Engineering as the Alumnus of the Year. She is a member of the Georgia Tech Young Alumni Hall of Fame, was a recipient of a Womenetics 2013 POW! Award honoring Purposeful Women and was named to the 2016 Enterprising Women of the Year. Lara was a 2018 Southeast US Finalist for E&Y’s Entrepreneur of the Year and was named one of twelve 2019 E&Y Entrepreneurial Winning Women.
