Laney Crowell is the founder & CEO of Saie, a new kind of makeup brand.

Saie is dedicated to making clean, high-performance products that are elevated, effortless, and always easy to use.

After a successful career in big beauty working across top brands like Estée Lauder, Laney decided it was time to create the clean beauty brand she wanted to see in the world. After asking her Instagram community what they wanted to see most from clean beauty, she realized that she wasn’t alone. Their answers were clear: they were ready for clean makeup that truly performs, isn’t too expensive, and feels cool, easy and fun. She got to work and Saie officially launched in November 2019.