Designing the Future of Experiences
Presented by Capital One
Featuring Jason Ferrell, Head of Card and Bank Experience Design, Capital One; Heather Boesch, Executive Director of Consumer Products and Retail, IDEO; and Francois Nguyen, Chief Design Officer, North America and Asia, Frog
In a world where advanced technology has become largely democratized, delivering exceptional customer experiences is now tablestakes. But experience design can also be a unique differentiator in how companies signal their brand values, communicate their identity and core value proposition, and win customers with increasingly evolving expectations. This discussion will touch on the skills designers and their partners in business, tech, and product need today to deliver more meaningful customer experiences that win in the market and where the future of collaborative, human-centered business strategy is headed.