The Authenticity Challenge: How to Build Meaningful Connections with Consumers
Presented by Interpublic (IPG)
Featuring Arun Kumar, Chief Data and Marketing Technology Officer, IPG, and Walker Jacobs, Chief Revenue Officer, Twitch
The modern consumer has seen it all—ads across every platform, content across every format, marketing across every vertical. Often, it can feel more like noise than a customer experience. After years of exposure to brand messaging everywhere, digital shoppers have grown weary of brands that don’t represent their genuine interests and values. With this disconnected marketing conflicting with greater consumer expectations, there are new challenges for brands, but also a real opportunity for companies to reinvent their marketing through innovative, connected data and technology. Learn how brands can make the shift from marketing “at” and “to” people to marketing “with” and “for” them—leveraging data and technology more intelligently to drive purposeful brand messaging and sustainable brand loyalty.