You may have heard of the metaverse, but have you heard of Icelandverse? Why scroll through a virtual world connected to a headset or glasses when you can enjoy experiences in real life, right? That’s the message the parody ad "Icelandverse" touted to boost tourism in Iceland and poke fun at the Facebook founder’s metaverse advertisement.

In this session, SS+K, a creative agency that has served presidents and created the “Look What We Did” voting rights campaign with LeBron James, will share lessons on how to think creatively, act politically, drive culture, and build better agency-client relationships along the way.