Intentionally Building Inclusion and Equity into Product Design
Hosted by McKinsey Design
Featuring Sara Cinnamon, Design Director, Health and Medical, McKinsey Design; Mehdi Bilgrami, Digital Strategy, Associate Partner, McKinsey Design; Tinley Melvin, Research Lead, McKinsey Design; and Ruth Tupe, Design Director, McKinsey Design
How can you infuse your organization with an inclusive ethos and empower yourself to fully understand context, constraints, environments, and user needs as a holistic approach to design?
In this interactive session, McKinsey Design will teach you how to acknowledge bias and practice tactical empathy by creating opportunities for dialogue within your organization and your greater community. You’ll evaluate different scenarios, identify ways internal and external influences affect your daily interactions, and explore how unbalanced perspectives emerge in each phase of the product development lifecycle. You’ll leave this session with a better understanding of how to identify sources of bias, analyze situational traits, and master how to define and prioritize interventions.