Lessons from the Ball Cup and Its “Make a Statement” Campaign
Hosted by Quigley x Ball Aluminum Cup
Featuring Jawad Bisbis, Global VP, Marketing and Partnerships, Ball Corp., and Sariah Dorbin, Executive Creative Director, Quigley
The demand for sustainable products is growing as more consumers are adopting an eco-minded lifestyle to protect the planet. Using social influencer marketing, social media, and connected TV, Quigley launched the “Make a Statement” campaign to raise awareness for Ball Corp.’s Ball Aluminum Cup.
The cup was designed to address the billions of plastic cups disposed of in landfills every year, and encourages people to live more sustainably since aluminum is infinitely recyclable.
Join Ball’s in-house team and learn how you can make a statement in your own organization. Each attendee will receive two cups and a Sharpie to write their own sustainability statement. Add one cup to Ball’s “Great Wall” of statements activation display, and use the other to enjoy your favorite beverage at their cocktail party.