Let's Get to the Meat: How Kraft Heinz Is Adding New Flavor to its Brand Strategy
Hosted by Johannes Leonardo x Kraft
Featuring Anne Field, Head of North American Brand Comms, Oscar Mayer, Velveeta & Singles, and Julia Neumann, Chief Creative Officer, Johannes Leonardo
Get a limited-edition hot dog flavored frozen pop from the beloved Oscar Mayer Wienermobile and experience how Kraft Heinz and advertising agency Johannes Leonardo are aiming to use the power of creativity to break through to a new generation of consumers. Visit interactive Kraft stations featuring bologna face masks, cheese-scented nail polish, and try a Veltini cocktail–Velveeta’s take on the classic martini. Sign up and play Oscar Mayer's Stupid or Genuis by voting on innovative creations focused on all the wonderfully odd ways to enjoy the iconic wiener beyond grilling.