Messaging the Medium: Tech Marketers Speak Out
Featuring Vivian Odior, Head of Marketing, WhatsApp, and Diego Scotti, Chief Marketing Officer, Verizon
Thursday, September 22, 2022, 11:00 AM - 11:45 AM
Technology can be a tough sell, especially when the product isn’t a gadget or gizmo but a platform. How do you create brand awareness and differentiation in the marketplace when the message is the medium?
