Artist Collabs Are the Future of Advertising
Hosted by Critical Mass x Shantell Martin Fast Track
Featuring Shantell Martin, Artist, and Val Carlson, Global Chief Creative Officer, Critical Mass
Throughout history, artists and businesses have collaborated to fund and create world-renowned works of art and culture. It’s a tale as old as time (or at least the Renaissance). But too often, businesses see artists as resources to leverage, not partners in co-creation. What does it take for brands to get it right? How can they support and champion artists, rather than exploit them? Panelists will discuss the artist-brand power imbalance, share examples of how brands are crafting new norms for creative collaboration, and provide tips on how businesses and artists can work equitably to create culture-changing work.