How to Reverse-Engineer a Brand into Culture
Hosted by Wieden+Kennedy
Featuring Jade Smith, Community Manager, Wieden+Kennedy New York; Chris Martin, Brand Director, Bodega WKNY, Wieden+Kennedy New York; and Mike Vitiello, Head of Content, Bodega Wieden+Kennedy New York
Have you ever wondered how some of the most memorable tweets, memes, or trending topics end up striking a chord with people? It’s all based on one simple thing: identifying the truth.
Resonating with an internet audience requires flexibility, trial and error, humor, and a healthy dose of the truth. As brands desire more cultural relevance and virality, how do they create content that connects with fans online?
Get a peek into a social-first writers’ room where you’ll learn how brands speak the language of their fans by reverse-engineering the often-overlooked role people play in creating ideas, and ensuring fans can see themselves in them.