Learning from the Edge: Leverage Extremes to Inspire Innovation
Presented by Capital One
Led by Jason Ferrell, Head of Card and Bank Experience Design, Capital One
Designers, technologists, product managers, and social scientists have long used extremes as a frame for innovation, studying how the furthest ends of abundance and scarcity shape the way we think about solutions. Over the past three years of extreme disruption, these thought exercises became a real-life experiment on an unprecedented scale. Extremes in physical deprivation and digital overload have forced us to rethink the balance of physical and virtual innovation. In this interactive discussion, framed through Capital One’s efforts to reimagine innovation through integrated experiences (e.g., cafés, digital products), come explore and engage with creative prompts around the design and creation of these experiences for your business.