The Best Brand Storytelling Embraces the Truth
Hosted by Wieden+Kennedy
Featuring Alex Danks, Strategy Director, Wieden+Kennedy; Alex McClelland, Associate Creative Director, Wieden+Kennedy; and Erica Martin, Marketing Communications Manager, Ford Motor Company
How do you take 120 years of a classic American brand and introduce it to the next generation of drivers? You leverage its heritage-inspired DNA with a progressive brand strategy to capture the imagination of modern enthusiasts.
Join Ford and Wieden+Kennedy as they share how their creative partnership is establishing Ford as a true lifestyle brand and pillar in culture, while propelling them to take on the future. This promises to be an inspiring conversation, unveiling the strategy of how to modernize a brand while still engaging the wide base of fans who have always loved you.