Date & Time
Monday, September 18, 2023, 11:00 AM - 12:30 PM

Sonic Secrets: An Immersive Journey into Audio Branding with Made Music Studio 
Hosted by Made Music Studio
Featuring Lauren McGuire, President, Made Music Studio, and Troy Williams, Head of Brand Design, Wells Fargo


Join global sonic branding agency Made Music Studio in its world-class recording studio to experience an immersive playground of sound, complete with a listening session led by expert producers. Audio innovation has transformed sonic branding through all sectors including entertainment, social media, and industrial and experience design. You’ll learn how your favorite brands use cutting-edge audio technology to create their own identity, and you'll get an exclusive look at the Tostitos Remix generator and have the opportunity to create your own remix.

Session Type
Fast Track
Creativity, Tech
Lower Manhattan
Lauren McGuire Troy Williams