Big-box gym chains once dominated the fitness scene, only to be overtaken by the rise of boutique fitness studios in brick-and-mortar spaces. With the pandemic, a new wave of innovation and digital embrace swept over fitness and wellness companies. So what does resilience look like for a boutique fitness brand that has endured 25 years of economic hurdles, technological advancements, and ever-changing consumer habits? Hear from Chief Development Officer and EVP of Operations, Adam Shane on how the brand has evolved its studio model over two decades to remain competitive. Experience Barry’s Ride x Lift class format and learn more about the strategic and forward-thinking ways Barry’s is engaging with its members daily.

Attendees will take a full Ride x Lift class, followed by a Q&A and post-class mingling with Fuel Bar shakes.