Innovation in advertising can be limited given that the most promising technologies often can’t be deployed at scale yet. But traditional media’s tried-and-true strategies for capturing consumer attention are dated in today’s omnichannel world. Infillion is an advanced media solutions company that prioritizes both cutting-edge innovation and a guarantee of real consumer attention. In this session, attendees will learn how to balance these two priorities and make advertising more engaging and effective.

Join Infillion’s leadership team at their rooftop headquarters overlooking Union Square, and learn about the latest tactics and technologies that media buyers can prioritize and creative agencies can deploy in order to stay on the edge of innovation while simultaneously maximizing quality human attention.