Date & Time
Monday, September 18, 2023, 3:00 PM - 4:30 PM

The Gen Z Playbook: How American Eagle Outfitters and The Z Suite Are Connecting with Young Consumers
Hosted by Amerian Eagle Outfitters x The Z Suite
Featuring Armaan Ahmed, Member, The Z Suite; Craig Brommers, Chief Marketing Officer, American Eagle; Jennifer Foyle, President and Executive Creative Director, AE & Aerie; Clay Lute, Member, The Z Suite; and Ella Ramirez, Member, The Z Suite


American Eagle is known for taking risks and relying on authenticity to connect with shoppers, which has helped prove their status as a brand beloved by Gen Z. Gen Z are the biggest consumers of clothing, and in this session the iconic retailer will share the stage with three young shoppers to share their insights on retail. Attendees will hear from leading American Eagle Outfitters executives Jennifer Foyle, president, executive creative director of AE and Aerie, and Craig Brommers, chief marketing officer of American Eagle, followed by an “Ask Me Anything” session with three members of The Z Suite, an exclusive network of Gen Z thought leaders.

Session Type
Fast Track
Leadership and Inclusion, Creativity