While 75% of consumers consider the environmental implications of their products before they buy them, nearly 80% of consumers doubt the sustainability claims of the companies trying to sell to them. Businesses need to work on ensuring the trust of their consumers in the sustainability space. In this session, Parachute founder Ariel Kaye and chief creative officer Amy Hoban will pull back the curtain on the direct-to-consumer brand's sustainability initiatives and how to ethically market sustainability amid rampant greenwashing and consumer skepticism. Attendees will participate in a sustainability-lingo bingo with the opportunity to win prizes.