The Power of Purpose: Takeaways from Barkley’s 2023 State of the Whole Brand Report
Hosted by Barkley
Featuring Lindsey DeWitte, President of PR and EVP of Purpose and Sustainability, Barkley, and Katie Kempner, Founder, Kempner Communications, and Host and Creator, Perspectives with Katie Kempner
In a competitive culture, why do certain brands such as Fenty Beauty, Nike, Louis Vuitton, and Apple continuously dominate the market and win with consumers? Because they operate as a “whole brand.”
Join Barkley, a creative idea company, for a lunch-and-learn session and dive into the findings of the company’s recently released State of the Whole Brand report. You’ll also take part in an exercise to craft your brand purpose and begin implementing whole brand thinking throughout your entire organization.