As online travel becomes more commoditized, it has also become more transactional, with customers often simply resorting to the cheapest option. But planning the right trip at the right price involves more than choosing the lowest deal—it relies on trusted partners and innovative solutions to help travelers curate the best experience for their needs. As part of Expedia Group’s end-to-end transformation over the past year, the company has simplified its brand strategy and leveraged cutting-edge technology to increase booking confidence for consumers and businesses alike.

In this fireside chat, Fast Company will join Expedia Group CEO Peter Kern to discuss the company’s industry-leading efforts to prioritize the traveler experience, from price-tracking flights to smart-shopping hotels to B2B microservices and beyond.