Date & Time
Monday, September 18, 2023, 1:00 PM - 2:30 PM

How AI Is Reshaping Human Creativity in Fashion
Hosted by Resonance
Featuring Sarah Easley, Founder and CEO, MaisonMarché; Lawrence Lenihan, Chairman and Co-Founder, Resonance; and Daniel Vosovic, Founder and Creative Director, The Kit
Moderated by Tara Donaldson, Executive Editor, WWD


Creating a fashion brand is something many aspire to do but few achieve—let alone make profit from and thrive. The antiquated, mainstream way of growing a fashion business is filled with logistical challenges and exorbitant costs. From inefficient supply chains and labor costs, to the personal toll of running an always-on business with no predictable income and frequent burnout, there is little room left for what matters most: creating.

In this session, you’ll hear from two designers: Daniel Vosovic, founder and creative director of The Kit and Project Runway alum, as well as Sarah Easley, founder and CEO of MaisonMarché, on why they’ve traded in the old business model for a new one that has transformed how they design and manufacture clothing. Attendees will learn how the AI-backed fashion tech platform Resonance is empowering new and legacy designers to get fresh looks to market fast, while storing no inventory and producing nearly zero waste, ultimately freeing up time and energy to focus on what’s most important: creative freedom, strong customer relationships, and frictionless business growth.

Session Type
Fast Track
Creativity, Design, Tech