It's in the Bag: How Clare V. Became a Culturally Conscious Cult Brand Supporting Maternal Health
Featuring Clare Vivier, Founder, CEO, and Creative Director, Clare V., and Christy Turlington Burns, Founder and President, Every Mother Counts
Moderated by Liz Segran, Senior Writer, Fast Company
Clare Vivier has developed a die-hard fan base for her French-inspired fashion brand Clare V.—and she’s also been using her platform to bolster social causes. One of those is Christy Turlington Burns’s organization, Every Mother Counts, which aims to make pregnancy and childbirth safe, respectful, and equitable for every mother, everywhere. Join the two in conversation as they discuss how to cultivate a cult brand that cares about critical social issues.