The supplements market has grown for at least a decade as more people lean in to healthier lifestyles. But as the wellness industry overall has grown, so has consumer confusion on what products are actually effective. So what does science-backed product innovation look like—and how are companies cutting through cluttered shelves? Delve into one company’s approach in this conversation with Colleen Cutcliffe, cofounder and CEO of microbiome startup Pendulum Therapeutics, and actor, producer, and director Halle Berry, the company’s newly appointed chief communications officer.