Date & Time
Thursday, September 21, 2023, 3:10 PM - 3:45 PM
Custom Session Name (HTML)
Most Innovative Companies: Creating Communities and Building Brands
Featuring Neal Arthur, CEO, Wieden + Kennedy; Ron Faris, General Manager and VP, Nike Virtual Studios; Kory Marchisotto, Chief Marketing Officer, E.l.f. Beauty, and President, Keys Soulcare; and Andrew Yaffe, SVP, Head of Social, Digital and Original Content, National Basketball Association
Description
Tapping into communities can be a tricky pursuit with consumers quick to call out anything that’s remotely inauthentic. So how do you leverage a mass audience in a meaningful way? Honorees of Fast Company’s Most Innovative Companies list break down their strategies for effective marketing campaigns that have bolstered their brands and created real value for communities.
Session Type
Headliner
Theme
Creativity
Location
Convene – Main Stage Presented by Capital One
Speakers